We send our data in realtime to the cloud, so we can instantly route relevant conversations to the appropriate medium (apps, mobile browsing, desktops, SMS, voice etc) and combine them where necessary. Everything is connected. We now have massive opportunities to interact with huge audiences at scale, for those that can leverage the technology. In this talk, Phil will briefly cover some of the core realtime web technologies that are contributing to this and then, using Twilio and Pusher, he'll explore and demonstrate the communications benefits that realtime web technologies offer. The HTML slides can be found here: http://www.leggetter.co.uk/pres/twiliocon2012/pres

1. October 18th 2012
How the Realtime Web is Influencing the Future
of Communications
Phil Leggetter
www.leggetter.co.uk
@leggetter
Developer Evangelist at Pusher

2. Overview
Brief History of Technology & Communication
How do we communicate today?
How can we reach large audiences?
Why Realtime Web technologies are important
Uses Cases
Interactive Demos & Tech walkthrough
Summary
Q&A

3. A Brief History of Communication
Grunts & Gestures (sometime B.C)
Visual or Audio ­ drums, smoke signals, light signals (after 13,000 B.C)
Long distance semaphore, electric telegraph, morse code (1793)
Long distance electric telegraph (1831)
Radio Signals (1902)
TV Signals (1925)
These were not available to the masses
Often one­to­one communication
Other communcation mediums were one way or fire & forget
* A history with a focus on realtime
* By realtime I mean where interactions can take place
* A message can be instantly responded to.
* Think of this as synchronous communication rather than asynchronous
* Even some of the potentially synchronous communication mediums were difficult
* And required reasonably close proximity
* And they were often one­to­one communication
* And frequently not available to the masses
* Other communication mediums where much more asynchronous ­ fire and forget
* e.g. carrier pigeons, letters Interaction could take hours, days weeks.

4. How do we communicate?
Asynchronous v Realtime (Synchronous)
One­to­one v One­to­many ­ many­to­many
Broadcast v Interact
Communication mediums:
In Person
Letters
TV & Radio
Telephony: Voice, SMS
Web: Email, IM, Social Platforms, Skype, Google Hangouts, Other Apps
Geographic proximity is much less of a problem
* How do we communicate today?
* Asynchronous v Realtime (Synchronous)
* Fire and forget v Immediate communcation
* Mediums
* In­person: either broadcast such as talks like this or Interactive group discussions
* Telephony: Voice, SMS. Voice can be interactive through conference calls. SMS can intially be broadcast and can
* Internet/Web:
* Web Apps: Instant messaging, Facebook, Twitter, Google Apps for collaboration

5. The great thing about
the Web is...

6. * Now, almost everything can be connected to the Internet
* Twilio bridgets Telephony & Web
* The Internet of Things ­ Ninja Blocks
* The web has a solid infrastructure

7. Potential massive audience reach
* Everybody has the potential to be connected ­ reachable
* We now know that we can potentially reach a massive audience.
* As a business this means we have the opportunity to interact and engage with that audience

8. How do we take
advantage of this?
* We've seen that everything can be connected
* This means we have the potential to reach a massive audience
* How do we create applications to reach these audiences?

9. The Web is now the
communcation
platform

10. * The Web & Web Technologies makes this possible
* Hardware infrastructure is in place: Networks, devices and methods of communication. C
* Quality software & development technologies: Good software application infrastructure,
* Cloud services which:
1. Make doing potentially complex things so much easier
2. Handle scaling for you.:
* Pusher: Realtime cross platform messaging
* SendGrid: Email
* Twilio: Call & SMS
* TokBox: Video
* More
3. As Jeff said, it means you can focus on the user and their experience within your app
* When it comes to large audiences scaling is clearly very important
* We can now really innovate!

11. What about the Realtime Web?
Synchronous/Instant communication
We're already using Realtime Web Technologies
Twitter
Facebook
Instant Messaging
Google Docs
Audiences expect Live experiences
Realtime Web technologies make this possible

12. Use Cases
* In the following slides I'm going to cover some of the core benefits of RTW technologies
* Provide a demo and explain where realtime web technologies fit in

13. Opportunity
Timely/Realtime data delivery
The opportunity to be the destination for the most up to date information
Live content
Live events
Give your customers opportunity to act on the latest information
The opportunity to build exciting experiences
* The timely nature of the delivery of information provides the receiver of that information with opportunity to act upon
* The technology was initially developed and targeted at financial organisations. The sooner the users of these applic
* ITV updated their site to focus on an activity stream of news. This has increased their site traffic 10 fold.
* Or the person who can deliver the information instantly has the ability to create opportunity

14. Opportunity ­ Text 2 Win
Get your phones ready to text the number that's
displayed and in the text body provide your twitter
ID
Demo
* This demo shows how I can incentivise users through encouraging them to act quickly

15. Text 2 Win ­ walkthrough
* Twilio uses WebHooks ­ a call over HTTP.
* Pusher maintains a persistent connection between the client and Pusher so any new in

16. Convenience
Users register their interest in many different ways
Searching on search engine
Follow on Twitter
Friend on Facebook
By navigating to a view in an app
These are all acts of subscribing to updates
New information should be pushed to users

17. Convenience ­ Breaking News!
Ensure your phones have their volume up ­ you know
the Twilio demo drill
Demo

18. Breaking News! ­ walkthrough

19. Interaction
The most exciting use case of Realtime Web technologies
Between:
Multiple systems
Users and systems
Multiple users
Humans crave interactive experiences
e.g. Facebook & Twitter are communication platforms & use realtime web
technologies
Greatly improved User Experiences (UX)
This technology makes it possible

20. Interaction: SMS + Web Chat
Demo

21. SMS + Web Chat ­ Summary
Walkthrough: It's just a combination of the previous two
With great dev tools, cloud services and Realtime Web
Technologies...
WebHooks & WebSocket
It's really easy to build these applications

22. Engagement
Increased engagment through
Interaction
Improved user expereinces
Money is made by keeping users enagaged

23. An opportunity for you
Live events mean audiences are participating together
We are moving away from synchronised audience participation
But these technologies make it possible to bring them together again
Cross network
Cross platform
At scale

24. Summary
The Web is our communication platform
Everything & Everyone can be connected
Opportunity to connect to large audiences
Realtime Web Technologies make it possible to instantly connect &
interact
Opportunity, Convenience, Interaction, Engagment
Audiences are beginning to expect
Live experiences
Interactive experiences
Hosted services make it possible to leverage technology & handle scale

25. Questions?/Thanks
Slides available:
http://www.leggetter.co.uk/pres/twiliocon2012/pres/
Phil @leggetter, phil@pusher.com
pusher.com, @Pusher
We run a realtime web workshop. If you are interested please give me a
shout.

26. Pusher
Hosted service
Interactive & Engaging User
Experiences
Scalable
Quick, Easy & Secure
Spend time building stuff...
Not configuring infrastructure
* Pusher is a hosted service that allows developers to quickly and easily build awesome r
* We believe developers should spend their time building awesome shit, rather than confi
* Realtime infrastructure is not what makes your application special for your users.