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Digital marketing workshop
- 5. Digital India Movement 1.5 crore JOBs to be created Reach 2.6 lakh Panchayats 2.5 lakh schools to be connected
- 8. 1.4 Billion units will SELL in 2015
- 9. Impact!
- 10. Impact More B2C, more B2B and more Money!! Startups can't miss Digital Marketing! Digital Marketing= Career
- 11. 1 Crore Startups
- 12. STAND OUT! ! A B C
- 14. The Startup Scene Typical startups have 1 or 2 people in marketing They need to focus on Conversion RATE That’s more selling!
- 15. PROMOTION SEO, SEM, SMO UI/UX, Lead Generation, Conversion, Nurturing
- 18. When do I start? Website or Mobile App BETA Ready Landing pages Primary content But not always!!
- 20. UI/UX
- 21. UX Start with user experience and then build technology
- 22. UX UX: Conducting user tests Face-to-face interviews Field research Creating user personas Studying detailed analytics Prototyping Layouts
- 23. UI/UX UI: Interface layout Interface design Visual design Interaction design Establishing visual guidelines
- 24. UI/UX TIPS Design to maintain flow! Responsive Works! Shoppers want contextual experiences. EG Bundling = more items ordered = increased revenue Add Action Items
- 25. UI/UX TIPS Prioritize Accessibility (Fitts Law!) Manage the Learning Curve Function Over Form User Experience Extends Off Screen!!
- 26. SEO
- 27. SEO 70% Initial Marketing expenditure goes on creating content, optimizing content, graphics and optimizing content placement
- 28. SEO On Page Optimization Be Succinct Be Relevant Be a conversation starter Be a action pusher!! HTML and Tagging Titles and Description
- 29. SEO OFF Page Optimization Build Forums Create Blogs Disseminate on all channels Link Building Mail <Without Spamming Ofcourse>
- 31. SMO 36% USERS TRUST THOSE BRANDS WITH SOCIAL PRESENCE 70% Shoppers who have social media presence prefer products which have social media presence 40%+ Are expected to start buying ON SOCIAL CHANNELS
- 32. SMO TIPS Be regular on postings Add pages, events, offers and imagery! Research your hashtags! Cross Post ADD VALUE I scratch your back you do mine too! Be Contactable
- 33. Digital Strategy AddValue Mechanical and boring: IF you are good ,THEN People will talk about you , BECAUSE they might spread content about you,They get points for being themselves Poetic: Adding value is good because Internet is Wonderful Content Marketing, Curation, Timelines, Brand building, Consistency, Maintenance!
- 34. Lead Generation Its all about growth Basics work! Give a little to take a little. Conduct Surveys Footfalls matter too!
- 35. Leads Conversion Upsell! Product Customization Product Bundling Product Offers Nurture Returning users Offer gifts, Certificates, discounts More and new products More choices Optimize again
- 36. METRICS A good metric is one which gives you clear, comparable ratios , Actionable points, correlated and relevant to your business model
- 37. TOOLS of the Trade SEO 1. Google Analytics 2. Keyword tool 3. Webmaster SMO 1. Kapost 2. Oktopost
- 38. METRICS Conversion rates, Audience Growth Rate, ROI Bounce rates Rankings, Social rankings and activity Lead Scoring Click Rates Page Views Unique Visitors Notifications Chat Engagement! Increment Rate!
- 39. Strategy Keep 1. Innovating 2.Redesigning 3. Realigning 4.Reaching 5. Think Creative
- 40. Strategy
- 41. Start! Thanks…Over to our Google Expert!
- 42. BACK
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