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PMOfficers all rights reserved 2021
Webinars Series
The Magic of the PMO
Product Thinking From
a Coaches Lens
Key Highlights for the audience:
1. Is Product Owner only responsible for a Good product?
2. Can a Product Owner become a Good Coach?
3. Role of an Agile Coach in co creating & building a Good
Product
4. Can Agile Coaches coach Product Owners in a Service
organization?
Speaker:
Ashutosh Bhatawadekar
Moderator: Associate Consultant PMOfficers
Date Wednesday 28th April 2021
18.30 Barcelona,Spain Local Time
Transformation Leader, Agile Strategist, Coach,
Design Thinker, Gamification Learner, Project
Management Consultant, PMP & Agile Trainer
Powered by:
2
PMOfficers all rights reserved 2021
Transformation Leader, Agile Strategist, Coach, Design Thinker, Gamification Learner, Project
Management Consultant, PMP & Agile Trainer
• Senior Industry Professional having 21 years of experience in the field of Enterprise wide Agile
Transformation, Scaled Agile & Scrum implementation, Agile Coaching, Agile Test Strategy,
Software Project Management, Project Consulting, PMO, Center of Excellence (CoE), Software
Quality Assurance & Control
Core Consulting experience & expertise in the area of
• Coaching & Consulting teams in their Agile journey
• Scaled Agile Framework Implementation & Rollout
• Implementing Agile Practices like Test Driven Development (TDD), ATDD & CI/CD
• Transitioning projects from the Traditional Software Development to Agile Methodology
• Experience In Project Management Office (PMO) Setup, Transition & Management
• Experience In Proposal Preparation, Solution Design & Solution Re-validation
3
PMOfficers all rights reserved 2021
1. IceBreaker
2. PRODUCT / TECHNOLOGY Mix
3. IDEOS – 3 Lenses of Innovation
4. Diffusion of Innovation Curve
5. Product / Feature Prioritization Matrix
6. Product Disruptions – Digital Era
Conclusions
Round Questions
4
PMOfficers all rights reserved 2021
Identify What’s unique about this photograph?
Robert Cornelius, Person who took world’s 1st Selfie
In October 1839, at 30-years-old, Robert Cornelius decided to attempt
to take a self-portrait of himself outside of the family lamp-
manufacturing store. Cornelius set up his camera and then ran into the
frame sitting motionless for a good 10–15 minutes.
The produced photo contained an off-center image of a man with
crossed arms and ruffled hair.
This is widely regarded as the World’s first Selfie
5
PMOfficers all rights reserved 2021
Quadrant 1
Existing Technology, Existing Market
Toothpaste, Soap, Wrist Watch
Quadrant 2
Scaling across Regions | Carrefour
Quadrant 3
AMAZON | Instagram
Quadrant 4 DRIVERLESS CAR
Existing Technology, New Market
New Technology, Existing Market
New Technology, New Market
(1)
(2) (4)
(3)
6
PMOfficers all rights reserved 2021
For an Innovation to sustain
and grow we need…..
- Viability
- Desirability
- Feasibility
Business
People
Process
Innovation
- Viability
- Feasibility
- Desirability
IDEO’s Three Lenses of Innovation
Technology
Viability is explored through Cost Structure and Revenue
Streams.
Desirability is explored through Customer Segments,
Customer Relationships, Channels and Value Proposition.
Feasibility is explored through Key Resources, Key
Activities and Key Partners.
7
PMOfficers all rights reserved 2021
8
PMOfficers all rights reserved 2021
Value to Consumers
- Appeal & Relevance: Is the idea appealing and does it
answer an evident unmet need?
- Ease of Use: To what degree is this idea easily used by
consumers?
- Anticipated Intent to Purchase: Do consumers anticipate
or demonstrate an intent to purchase and adopt the
idea?
Value to the Business
- Revenue Potential: How large are the estimated
addressable market and size of prize?
- Strategic Fit: Is the idea aligned to the brand architecture
and enterprise strategy?
- Differentiated & Ownable: Does the idea create a
competitive advantage that can be owned and defended
by the brand?
9
PMOfficers all rights reserved 2021
A Minimum Viable Product (MVP) is a product with
enough features to attract early-adopter customers
and validate a product idea early in the product
development cycle.
In industries such as software, the MVP can help
the product team receive user feedback as quickly
as possible to iterate and improve the product.
A company might choose to develop and release
a minimum viable product (MVP) because its
product team wants to:
- Release a product to the market as quickly as
possible
- Test an idea with real users before committing
a large budget to the product’s full development
- Learn what resonates with the company’s
target market and what doesn’t
10
PMOfficers all rights reserved 2021
The Minimal Marketable Product (MMP) is a different type
of product. It is based on the idea that less is more. The
MMP describes the product with the smallest possible
feature set that addresses the user needs, creates the
desired user experience, and can hence be marketed and
sold successfully.
The MMP is a tool to reduce time-to-market: It can be
launched more quickly than a fat, feature-rich one.
iPhone launched in 2007
How many features the phone did not provide compared to its
competitors?
1. No copy-and-paste
2. No Outlook integration
3. No voice recognition
Relation between MVP & MMP
Develop one or more MVPs to test your ideas and to acquire the
relevant knowledge. Then use your new insights to create and
launch the MMP – a product with just the right features and a
great user experience
11
PMOfficers all rights reserved 2021
Many brands that were American icons have
dwindled and died. Better management of product
life cycles might have saved some of them, or
perhaps their time had just come.
Some examples:
- Oldsmobile began producing cars in 1897 but
the brand was killed off in 2004. Its gas-
guzzling muscle-car image lost its appeal,
General Motors decided.
- Woolworth's had a store in just about every
small town and city in America until it shuttered
its stores in 1997. It was the era
of Walmart and other big-box stores.
- Border's bookstore chain closed down in 2011.
It couldn't survive the internet age
12
PMOfficers all rights reserved 2021
https://community.pmofficers.org/
13
PMOfficers all rights reserved 2021
https://www.linkedin.com/in/ashutosh-
bhatawadekar/
GUESS CONTACT DATA & SM
Webinars Series
The Magic of the PMO
Speaker:
Ashutosh Bhatawadekar
Transformation Leader, Agile Strategist, Coach,
Design Thinker, Gamification Learner, Project
Management Consultant, PMP & Agile Trainer
Ashutosh.Bhatawadekar@gmail.com
Ashutosh Bhatawadekar | Facebook
Agile Coaching & Transformation Leadership -
YouTube
@AshutoshBhataw1

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Product Thinking From a Coaches Lens

  • 1. 1 PMOfficers all rights reserved 2021 Webinars Series The Magic of the PMO Product Thinking From a Coaches Lens Key Highlights for the audience: 1. Is Product Owner only responsible for a Good product? 2. Can a Product Owner become a Good Coach? 3. Role of an Agile Coach in co creating & building a Good Product 4. Can Agile Coaches coach Product Owners in a Service organization? Speaker: Ashutosh Bhatawadekar Moderator: Associate Consultant PMOfficers Date Wednesday 28th April 2021 18.30 Barcelona,Spain Local Time Transformation Leader, Agile Strategist, Coach, Design Thinker, Gamification Learner, Project Management Consultant, PMP & Agile Trainer Powered by:
  • 2. 2 PMOfficers all rights reserved 2021 Transformation Leader, Agile Strategist, Coach, Design Thinker, Gamification Learner, Project Management Consultant, PMP & Agile Trainer • Senior Industry Professional having 21 years of experience in the field of Enterprise wide Agile Transformation, Scaled Agile & Scrum implementation, Agile Coaching, Agile Test Strategy, Software Project Management, Project Consulting, PMO, Center of Excellence (CoE), Software Quality Assurance & Control Core Consulting experience & expertise in the area of • Coaching & Consulting teams in their Agile journey • Scaled Agile Framework Implementation & Rollout • Implementing Agile Practices like Test Driven Development (TDD), ATDD & CI/CD • Transitioning projects from the Traditional Software Development to Agile Methodology • Experience In Project Management Office (PMO) Setup, Transition & Management • Experience In Proposal Preparation, Solution Design & Solution Re-validation
  • 3. 3 PMOfficers all rights reserved 2021 1. IceBreaker 2. PRODUCT / TECHNOLOGY Mix 3. IDEOS – 3 Lenses of Innovation 4. Diffusion of Innovation Curve 5. Product / Feature Prioritization Matrix 6. Product Disruptions – Digital Era Conclusions Round Questions
  • 4. 4 PMOfficers all rights reserved 2021 Identify What’s unique about this photograph? Robert Cornelius, Person who took world’s 1st Selfie In October 1839, at 30-years-old, Robert Cornelius decided to attempt to take a self-portrait of himself outside of the family lamp- manufacturing store. Cornelius set up his camera and then ran into the frame sitting motionless for a good 10–15 minutes. The produced photo contained an off-center image of a man with crossed arms and ruffled hair. This is widely regarded as the World’s first Selfie
  • 5. 5 PMOfficers all rights reserved 2021 Quadrant 1 Existing Technology, Existing Market Toothpaste, Soap, Wrist Watch Quadrant 2 Scaling across Regions | Carrefour Quadrant 3 AMAZON | Instagram Quadrant 4 DRIVERLESS CAR Existing Technology, New Market New Technology, Existing Market New Technology, New Market (1) (2) (4) (3)
  • 6. 6 PMOfficers all rights reserved 2021 For an Innovation to sustain and grow we need….. - Viability - Desirability - Feasibility Business People Process Innovation - Viability - Feasibility - Desirability IDEO’s Three Lenses of Innovation Technology Viability is explored through Cost Structure and Revenue Streams. Desirability is explored through Customer Segments, Customer Relationships, Channels and Value Proposition. Feasibility is explored through Key Resources, Key Activities and Key Partners.
  • 7. 7 PMOfficers all rights reserved 2021
  • 8. 8 PMOfficers all rights reserved 2021 Value to Consumers - Appeal & Relevance: Is the idea appealing and does it answer an evident unmet need? - Ease of Use: To what degree is this idea easily used by consumers? - Anticipated Intent to Purchase: Do consumers anticipate or demonstrate an intent to purchase and adopt the idea? Value to the Business - Revenue Potential: How large are the estimated addressable market and size of prize? - Strategic Fit: Is the idea aligned to the brand architecture and enterprise strategy? - Differentiated & Ownable: Does the idea create a competitive advantage that can be owned and defended by the brand?
  • 9. 9 PMOfficers all rights reserved 2021 A Minimum Viable Product (MVP) is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. In industries such as software, the MVP can help the product team receive user feedback as quickly as possible to iterate and improve the product. A company might choose to develop and release a minimum viable product (MVP) because its product team wants to: - Release a product to the market as quickly as possible - Test an idea with real users before committing a large budget to the product’s full development - Learn what resonates with the company’s target market and what doesn’t
  • 10. 10 PMOfficers all rights reserved 2021 The Minimal Marketable Product (MMP) is a different type of product. It is based on the idea that less is more. The MMP describes the product with the smallest possible feature set that addresses the user needs, creates the desired user experience, and can hence be marketed and sold successfully. The MMP is a tool to reduce time-to-market: It can be launched more quickly than a fat, feature-rich one. iPhone launched in 2007 How many features the phone did not provide compared to its competitors? 1. No copy-and-paste 2. No Outlook integration 3. No voice recognition Relation between MVP & MMP Develop one or more MVPs to test your ideas and to acquire the relevant knowledge. Then use your new insights to create and launch the MMP – a product with just the right features and a great user experience
  • 11. 11 PMOfficers all rights reserved 2021 Many brands that were American icons have dwindled and died. Better management of product life cycles might have saved some of them, or perhaps their time had just come. Some examples: - Oldsmobile began producing cars in 1897 but the brand was killed off in 2004. Its gas- guzzling muscle-car image lost its appeal, General Motors decided. - Woolworth's had a store in just about every small town and city in America until it shuttered its stores in 1997. It was the era of Walmart and other big-box stores. - Border's bookstore chain closed down in 2011. It couldn't survive the internet age
  • 12. 12 PMOfficers all rights reserved 2021 https://community.pmofficers.org/
  • 13. 13 PMOfficers all rights reserved 2021 https://www.linkedin.com/in/ashutosh- bhatawadekar/ GUESS CONTACT DATA & SM Webinars Series The Magic of the PMO Speaker: Ashutosh Bhatawadekar Transformation Leader, Agile Strategist, Coach, Design Thinker, Gamification Learner, Project Management Consultant, PMP & Agile Trainer Ashutosh.Bhatawadekar@gmail.com Ashutosh Bhatawadekar | Facebook Agile Coaching & Transformation Leadership - YouTube @AshutoshBhataw1