16. In 2017 only 9% of marketers have developed a systematic
approach to producing, managing, and distributing content !
17. copyright 2018 SEMrush
Thereare planningflaws
@Fernando1Angulo Source: SEMrush The invisible Key to Content Succes
Its a challenge
to create a
target audience
content piece
It takes time
to create a
content plan
19. copyright 2018 SEMrush Source: SEMrush The invisible Key to Content Succes
Andwhenitcometopublishinganddistributing
Monitoring the
industry mentions
and analysing the
best performing
resources is a
challenge
30. copyright 2018 SEMrush
"Content strategies typically fail because they
haven’t really understood
the audience well enough¨.
Todd Wheatland, Author and Speaker, Global Strategy at King Content
40. Topic Research Tool-default cards
• Ideas are shown as cards,
The most popular subtopics and articles from the websites
41. Topic Research tool-popular articles
• The most popular articles that most resonate with your audience are marked green.
• Sort topics by volume, difficulty or efficiency.
45. Today’s tasks
1. CREATE NEW BLOG POST
2. WRITE BLOG POST
3. PUBLISH BLOG POST
@Fernando1Angulo
46. copyright 2018 SEMrush
People care about their own problems much
more than they care about your products.
Source: SEMrush The invisible Key to Content Succes
49. copyright 2018 SEMrush
You need great quality content
that’s on-strategy, incites action and it’s delivered
constantly!
Source: SEMrush The invisible Key to Content Succes
58. 58
Content Marketing
Institute
B2B marketers report sales lead quality
as their #1 most important metric
for measuring content marketing success;
even more important than sales and conversions.
@Fernando1Angulo
61. @FernandoAngulo
Define Your
Key Metrics
Website traffic is a metric, but it may
not be the most important metric for
each content type.
Key metric for blog posts:
Key metric for podcasts:
61
67. copyright 2018 SEMrush
How well your content answers different types of
user queries ?
How relevant a certain topic may be for your
target audience?
Whatwillyouget?
@Fernando1Angulo
88. Don’t forget
to add
your own time
@Fernando1Angulo
Freelancing costs usually
extend outside the original cost of
the freelancer:
✓ Management time
✓ Editing time
✓ Communication time
88
97. copyright 2018 SEMrush
But before establishing the reporting
make sure you know what metrics are
important for your organisation!
Source: curata.com
Trackingandreporting
98. copyright 2018 SEMrush Source: curata.com
Source: SEMrush The invisible Key to Content Succes
Tracking and reporting