In December 2008, I presented this to an audience of folks involved in school choice and education reform at the "Generator Forum." Many thanks to the Friedman Foundation for hosting the event (and for inviting me!)

1. Communications Manager Friedman Foundation // Generator Forum // December 11, 2008

2. best practices are universal .

3. listen participate reciprocate recognize be authentic

4. how c-span did it.

5. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/

7. be exclusive for the bang .

9. be inclusive to sustain.

10. Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible

12. “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology. It’s a true marketplace of ideas with instant access. is heard just as much as other people sitting at home drinking champagne alone and watching TV.”

15. “ open” is efficient and credible .

17. furthering their mission, C-SPAN connected millions to the political process

18. 6 “must-haves” for non-profits

19. http://anorangeamerica.com/ (complex issue? turn to data-visualization + info-graphics) http:// www.energystar.gov

20. http://labs.google.com/ (no matter your size or budget, innovation is essential) http://labs.digg.com/ http://sunlightlabs.com/

21. http://www.soapblox.net (left) (for your issues, consider state blogs and diary sites) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right)

22. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising)

23. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source)

24. http://www.wethecitizens.com/ (socially mobilize constituents… display their impact) http://my.barackobama.com