I had the honor and privilege to present this deck to the Fellows of the DC Chapter of the New Leaders Council at the New Media Strategies offices in Arlington, VA. It's my hodge-podge of slides that give an overview of social media -- for personal and organizational use. Gems about NLC's weekend training can be found by searching #nlc-dc on Twitter. More about NLC here: http://www.newleaderscouncil.org/

1. Leslie Bradshaw New Leaders Council // Washington DC Institute // “Internet Politics & Technology Weekend” // 4.18.09

2. Hi. My name is Leslie. 1982 - 1993 1993 – 2000 2001 – 2004 2000 – 2001 2005 – present Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources 1843

6. Friends, Family, Colleagues You Your Org Your Team Target Audience(s) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

8. The Conversation Prism Social Networks Wikis Blogs Visual Content Online Collab. Twitter Share and Store Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources By: JESS3 & Brian Solis

12. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources

15. iPhone: TwitterFON, Tweetie, Twitterrific, et al. Blackberry: Twitterberry, browser Cellphone: SMS, MMS, Utterli/Audio Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources

17. Twitter Hi > The Big Picture > 7 Key Platform Categories > Twitter > 3 Case Studies > 6 Must Haves > Closing / Resources

22. Media & Blog Stories: 7,000+ March 19 Jay Leno Show March 31 Special Olympics launches social media campaign with help from NMS March 20 Story explodes Twitter Posts: 10,000+ “ I bowled a 129. … It’s like – it was like Special Olympics, or something.” - President Obama 3.8 Million Impressions 55,000 Facebook users 10,000+ Pledges 100+ Blog Posts 1,200 Tweets 16,000 Video Views “ The president made an offhand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics.” - Spokesman Bill Burton Blogs Twitter Visual Content Social Networks Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > The r-word > 6 Must Haves > Closing / Resources

23. Wikis Share and Store Online Collab. Blogs Twitter Social Networks Visual Content Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > NMS > 6 Must Haves > Closing / Resources

24. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/ Share and Store Blogs Twitter Social Networks Visual Content Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

26. be exclusive for the bang . Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

27. Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

28. be inclusive to sustain. Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

29. Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

30. Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

31. “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology. It’s a true marketplace of ideas with instant access. is heard just as much as other people sitting at home drinking champagne alone and watching TV.” Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

32. “ open” is efficient and credible . Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

34. furthering their mission, C-SPAN connected millions to the political process Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > C-SPAN > 6 Must Haves > Closing / Resources

35. 6 “must-haves” for non-profits Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

36. http://anorangeamerica.com/ http:// www.energystar.gov (complex issue? turn to data-visualization + info-graphics) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

37. http://labs.google.com/ http://labs.digg.com/ http://sunlightlabs.com/ (no matter your size or budget, innovation is essential) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

38. http://www.soapblox.net (left) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right) (for your issues, consider state blogs and diary sites) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

39. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

40. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources http://www.wikipedia.org/

41. http://www.wethecitizens.com/ http://my.barackobama.com (socially mobilize constituents… display their impact) Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources

44. Thank you. Questions? Leslie Bradshaw NMS Web: www.newmediastrategies.net Personal Blog : www.lesliebradshaw.com Twitter : www.twitter.com/LeslieAnn44 Email : [email_address] Phone: (703) 253-0050 x 187 Hi > The Big Picture > 7 Key Platform Categories > 3 Case Studies > 6 Must Haves > Closing / Resources