Breaking the Kubernetes Kill Chain: Host Path Mount
UCCSC 2013 Presentation on UCSF Profiles
1. Clinical and Translational
Science Institute / CTSI
at the University of California, San Francisco
UCSF Profiles
Researcher Networking and More!
Eric Meeks & Leslie Yuan
UCCSC 2013, Irvine CA
2. The 5 things to know about UCSF Profiles
1. Campus resource to identify expertise and
enable collaboration
2. Data is public, widely syndicated on campus
3. Provides data and content for “precision” email
4. Software platform allowing many to contribute
5. Lots of traffic from on and off campus
(2100+ visits per day, majority from search)
3. #1. IT’S DESIGNED FOR
RESEARCHERS
Photo credit: Okko Pyykkö, used under CC
5. Technically, what is UCSF Profiles?
• Open source, from Harvard
https://github.com/ProfilesRNS
• IIS/.NET + MS SQL Server
• Public interfaces via XML, JSON, RDF Linked
Data, and Drupal module
• ShindigORNG on Tomcat/Java
• OpenSocial (HTML + JavaScript) plugin support
6. What is UCSF Profiles designed to do?
http://profiles.ucsf.edu
Use it to:
• Discover experts at UCSF
• Learn about their research
• Connect to them
7. Who’s in UCSF Profiles?
6,191 people at UCSF, mostly:
• Faculty
• Postdocs
• Trainees
8. What does UCSF Profiles tell you about
people?
Automatic
• Publications
• Research topics
• Links to other websites
• Global health experience
• NIH grants
• Networks
– Co-authors
– “Similar” people
Manual
• Narrative
• Photo
• Awards & Honors
• Videos & News
• Slideshare account
• Mentorship
• Twitter feed
10. How have real people benefited?
• Helped me prepare lectures and work with students
• I found a potential book contributor
• It helps me find info about faculty
• Identify potential mentors
• Looking for research opportunities
• Great resource for finding potential research
collaborators and for PhD dissertation committees
• Helped prepare research critique
• Helped find new nursing research problems
• Found info about doctors
12. Why use UCSF Profiles’ APIs?
http://opendata.profiles.ucsf.edu
• Ease of integration
• Data quality
• Time and thus cost savings for faculty, staff
and IT
13. UCSF Profiles data is syndicated
by websites and apps across campus
• UCSF Mobile App for iOS and Android
• UCSF Mobile Website
• Advance
• UCSF Cardiology
• UCSF Center for AIDS Research
• UCSF Division of Gastroenterology
• UCSF Division of Geriatrics
• UCSF Helen Diller Comprehensive
Cancer Center
• UCSF Division of HIV/AIDS
• UCSF Division of Hospital Medicine,
SFGH
• UCSF Division of Nephrology
• UCSF Occupational & Environmental
Medicine
• UCSF Dept. of Otolaryngology
• UCSF Division of Rheumatology
• UCSF Benioff Children's Hospital
• UCSF Directory
• UCSF Dept. of Emergency Medicine
• UCSF Dept. of Epidemiology &
Biostatistics
• UCSF Medical Center
• UCSF School of Medicine
17. How we use the data to personalize emails
Several “precision email” pilot projects have
already been completed
• Using our data for better targeting
• Leveraging partners as the “sender”
• Enabling joint promotion of our and our partners’
services
18. Example targeted email
• UCTV/UCSF Profiles
– UCSF Profiles pages
enhanced with
embedded videos
– Sent 5/2/13
– To 300 faculty id’ed
by UCTV with videos
– ~40% Open Rate
19. #4. EVERYONE CAN BUILD
UPON IT
Photo credit: Tantek, used under CC
20. Why upgrade an application to a platform?
• Platforms rock
• Developers all over can build apps
independently and simultaneously to increase
functionality
• Delivering more features more quickly to our
researchers will accelerate science
21. UCSF Profiles = an OpenSocial container
• OpenSocial: an Open Standard API for running
applications on social web platforms (like
LinkedIn, FB, Profiles, VIVO)
• SlideShare, WordPress Blogs, Farmville,
YouTube videos, Faculty Mentoring are
examples of web applications that run on these
platforms
• Standards created = Open Research
Networking “Gadgets” (ORNG, http://orng.info)
22. ORNG: Status
• Profiles and VIVO are OpenSocial Containers
• UCSF owns Profiles 2.0 code release
• 12+ ORNG apps deployed from 3 academic
institutions and 1 industry partner
• ORNG combines the OpenSocial application
standard with the JSON-LD data standard, we
are presenting this work to the W3C
23. What does an ORNG app look like?
UCTV and other
Public YouTube Videos
Links to ucsf.edu &
other public news stories
24. #5. UCSF PROFILES GETS A
LOT OF TRAFFIC
Photo credit: Sonya >> 搜你丫, used under CC
25. Visits per month, Dec 2009 — Jun 2013
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Visits
27. In June 2013…
Within UCSF
campus
• 8,032 visits
– 276 visits per day
• 4,727 unique visitors
Outside UCSF
campus
• 56,970 visits
– 1,899 visits per day
• 46,740 unique
visitors
28. Monthly visits, by location
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Dec…
Feb…
Apr-10
Jun-…
Aug…
Oct-10
Dec…
Feb…
Apr-11
Jun-11
Aug…
Oct-11
Dec…
Feb…
Apr-12
Jun-…
Aug…
Oct-12
Dec…
Feb…
Apr-13
Jun-…
World, outside USA
USA, outside
California
California, outside San
Francisco/UCSF
San Francisco, outside
UCSF
UCSF Campus
29. Source of UCSF visitors, June 2013
Google, 60%
UCSF.edu
Search, 7%
Other Search, 2%
Direct /
Unknown, 8%
UCSF.edu, 4%
UCSF
Directory, 12%
Other UCSF.edu
Websites, 6%
Other referrals, 1%
30. Source of Non-UCSF visitors, June 2013
Google, 69%
UCSF.edu
Search, 2%
Other Search, 3%
Direct /
Unknown, 14%
UCSF.edu, 2%
UCSF Directory, 1%
Other UCSF.edu
Websites, 6% Other Referrals, 3%
31. What the web traffic data tell us
We can’t assume users know our website
We need to go where users are (Google!)
32. How we implemented SEO
• Copyedited page titles, descriptions
• Added Schema.org metadata
• Implemented rel=canonical to prevent
duplicate indexing
• Set up sitemaps to ensure all of our 1000s of
pages are indexed
33. Search results on Google
Clean title
Clean URL
Metadata
Description
Sitemaps
34. Where does Google send traffic?
• profiles.ucsf.edu/first.last
– 79% of referred clicks, 46,567 clicks in past month
• home page, help, about, etc.
– 0.5% of referred clicks, 340 clicks in past month
• everything else (concept, publication, etc.)
– ~20% of referred clicks, ~12,000 in past month
35. Over the last 4 months, 99% of profile pages
have been clicked on via search engines (by
humans, not bots!)
Photo credit: 2013 zazzle.com
36. After 3 years, where are we now?
UCSF Profiles is:
• A relied-upon campus resource
• A major public online gateway to UCSF along
with ucsf.edu and the directory
Made possible with a focus on technology and
sustained communications efforts
37. What’s on deck?
UCSF is spearheading a cross-institutional
partnership with universities in California
Goals:
1. Further accelerate translational research by
creating a California research network
2. Enable collaboration and discovery of
expertise and resources across institutions in
California
38. The 5 things to know about UCSF Profiles
1. Campus resource to identify expertise and
enable collaboration
2. Data is public, widely syndicated on campus
3. Provides data and content for “precision” email
4. Software platform allowing many to contribute
5. Lots of traffic from on and off campus
(2100+ visits per day, majority from search)
39. Thanks to UCSF and
the UCSF Profiles Team
• Anirvan Chatterjee,
Informatician
• Brian Turner, Product Mgr
• Courtney McFall, Research
Navigator
• Cynthia Piontkowski, Web
Developer
• Eric Meeks, Lead Architect
• John Daigre,
Communications Director
• Leslie Yuan, Product Owner
• Mini Kahlon, Project Sponsor
• Nooshin
Latour, Communications Mgr
• Oksana
Gologorskaya, Product Mgr
• Rachael Sak, Research
Navigation Mgr
Relied upon campus resource to find out about peopleRe-use of data via syndication has been a great time saver Use of data has helped solve email inundation complaintsUpgrading to a platform allows for rapid expansion by many SEO, communications result in a lot of traffic, making UCSF Profiles a third major public web gateway to the institution, in addition to ucsf.edu and directory.ucsf.edu
Talk about the time period – since launch only 3 years ago
In the past 4 months – excluding bots – 99% of pages have been clicked on via search engines
Speak about Pages at the top of a google search result in the NYT linking to Profiles when a UCSF researcher is written about We continue to promote and communicate about UCSF Profiles, forging partnerships with University relations, UC TV and across campus departments and schools, many of which link back Marketing and communications efforts which include leadership emails at launch, signage on campus shuttles, other horizontal and vertical marketing approaches.
Relied upon campus resource to find out about peopleRe-use of data via syndication has been a great time saver Use of data has helped solve email inundation complaintsUpgrading to a platform allows for rapid expansion by many SEO, communications result in a lot of traffic, making UCSF Profiles a third major public web gateway to the institution, in addition to ucsf.edu and directory.ucsf.edu