This is the official Pitch Deck for The Family, a new Paris-based accelerator

1. TheFamily
Friday, January 11, 13

2. They met & the Magic Happens
Alice Zagury, Cofounder & CEO Oussama Ammar, Cofounder & Partner Nicolas Colin, Cofounder
Former Le Camping Manager Former Le Camping Entrepreneur In Residence Published a report commissioned by the
1st startup Accelerator in France Science Po Teacher & former Founding-CEO of Hypios
French Government on the digital economy
Former Founder CEO of 1x1connect & co-founder of Stand
Alone Media
• 36 startups created in 3 batches • 5 companies created with 2 exits
• Fundraised a € 1.2M budget (+75% from private partners) • Co-author of “L'Age de la multitude” with Henri Verdier.
• 3M$+ fundraised for Hypios
• 18 startups raised more than €5M (50% in USA) • Lived in San Francisco, Hong Kong, Sao Paulo, Paris & Lebanon • Graduated from the ENA
• 4 startups sent to the top 10 accelerators • Worked as an Inspecteur des finances
• 21 angels Investments (e.g. LocalMotion & Startup Genome)
Techstars Boston, IO Ventures, WebFWD & Excelerate Labs • Teaches at Telecom Bretagne and at Sciences Po. Used to
• Teaches entrepreneurship in Sciences Po Paris
• Partnerships with BNP-Paribas, Orange, Google & SNCF
work as an expert for the Institut Montaigne and the Conseil
• They came to Le Camping: • Advised Brazilian officials on Ecosystem problematics related to SV
des Prélèvements Obligatoires.
Eric Schmidt, David Drummond, Jacques-Antoine Granjon, • Helped startups fundraise more than 10M $ in 2011-2012
• Member of the think tanks Futurbulences and Club du 6 main,
Xavier Niel, Brad Feld, Bob Dorf
of the steering committee of the Rules for Growth Institute and
Cap Digital.
Friday, January 11, 13

3. TheFamily is an accelerator, whose mission is to support early stage
startups from [0] to [1] through education & unfair advantages.
The [0] moment is defined as a cross-functional founding team trying to solve a problem that matters.
The [1] moment is defined as a startup that created sufficient traction to be break even or venture compatible.
Friday, January 11, 13

4. The French Startup Ecosystem is Toxic
Silicon Valley Paris Startup Output !
Startup Output Index 1st 14th Differentiation
Funding !
from SV !
Funding Index 1st 13th
Company Performance 1st 4th
Index Company
Trendsetter !
Performance !
Talent Index 1st 17th
Support Index 1st 6th
Mindset Index 1st 12th Mindset ! Talent !
Trendsetter Index 1st 15th
Support !
Differentiation from SV 1st 6th
Index
Source: Startup Ecosystem Report 2012
Friday, January 11, 13

5. A Startup is not a Smaller Version of a Large Company
Startup ˈstärt-ˌəp - noun
1. A STARTUP IS A TEMPORARY ORGANIZATION IN SEARCH OF A SCALABLE,
REPEATABLE AND PROFITABLE BUSINESS MODEL.
See also:
A scalable startup is designed by intent from day one to become a large company. Scalable
startups aim to provide a tremendous return to their founders and investors.
Applying rules of established companies to startups is irrelevant, distracting and clearly
damaging while growing and managing a startup.
{ P.I.A. For the past 20 years, the French ecosystem has been
focusing on SME resulting in a nonproductive
mechanism design to enhance the emergence of
massively successful startups.
Bad criteria creates the wrong focuses. The
Government implements top-down policies and
infrastructures that create too many walking deads.
Friday, January 11, 13

6. + =
Education
& Unfair Scale TheFamily
Advantages
Friday, January 11, 13

7. One is not Born but rather Becomes an Entrepreneur
Education through TheFamily shapes the transmission of informal rules at 3 levels:
Individual
Understand emotionally what it takes to become an entrepreneur
Community
Learn the culture of the pay-forward and enforce its application
Dream
Have the right kind of high ambition
{ Education means learning by doing.
There is no one good way to educate.
But the means can be improved. }
Friday, January 11, 13

8. Designing Systematic & Global Unfair Advantages
Design? - Understanding Business Process
- Formalizing Entrepreneurship Science
- Targeting the recurrent problems
- Testing solutions at scale
- Building in-house software
- Building great partnerships & strategic support
Basically?
3 examples of packages to start
B2B Legal Trust
Friday, January 11, 13

9. B2B
A Revolutionary Process for Startup Sales
Bank
Upfront
Payments
Volume
Factoring
Contracts
TheFamily
TheFamily
Procurement & Exclusive
Invoicing Contract Startups
Fortune 500
& CAC 40
Pitch
& Participate
Participate &
Support
Sales Days
Friday, January 11, 13

10. Legal Startups with the Right Legal Structure
{
CONSTITUTION
Bylaws: French SAS + Delaware C-Corp
Founders Terms
INTELLECTUAL PROPERTY
PAID ONLY Template for IP
AFTER Trademark
FUNDRAISING
Domain Name
NDA
MISCELLANEOUS
CNIL
Social Templates (CDI, CDD, Consulting...)
Term of Use
Convertible Note
Friday, January 11, 13

11. Trust
"Conseil de Classe"
Tenacity Investing in an early-stage
Street Smarts company is about figuring out the
Ability to Pivot truth of the founders. No one can
achieve that in a two-hour meeting.
Resiliency
Inspiration
We offer VCs, Angels and Seed
Perspiration Funds the guarantee that we will
Willingness to Accept Risk always tell the complete story about
Attention to Detail each of its Members. This will build
Competitiveness a community of trust that
Decisiveness / Gets Things Done accelerates the investment decision
Domain Experience making process.
Integrity
A complete comfort to investors
...
to make fast and efficient
decisions:
- Integrity of our selection process ;
- Deep knowledge of our Members'
strengths & weaknesses ;
- Access to an exclusive pre-due
diligence.
Friday, January 11, 13

12. The Mechanism Design of Acceleration
There is no coworking space in TheFamily.
Making hackers work in a noisy, distracting
environment is inefficient. We advise them to live
where they work as roommates until they can
afford the perfect work space.
There is no batch in TheFamily program.
The YCombinator has been the model for batch-
centric accelerators. But this model only works in a
positive creation environment such as Silicon
Valley. A different ecosystem calls for different
adaptation, timelines and levels of support.
Friday, January 11, 13

13. Every 7 Weeks, the Countryside Weekend
Welcomes New [0] & Celebrates New [1]
- Foster emulation through the group
- Celebrate the right achievements
- Share experiences together from [0] to [1]
Friday, January 11, 13

14. Every Thursday, the Diner Invites a Vibrant
Entrepreneur to Share his Experience
Thursday evening: a perfect time to
stand back and dream. It would
probably have been unproductive
otherwise ;)
Friday, January 11, 13

15. Every Saturday, the Startup School Day: Collective
Workshop on Common Issues to Level up
- Not only a learning day - a valuable day
- Optimization - no wheel reinvented
- Mobilization of the top experts around
the world
Friday, January 11, 13

16. Every week, Office Hours to keep on track
- One of TheFamily Partners dedicated
for one hour to one on one work with
team members
- Tailored mentoring : Maieutic
exercise to recognize, acknowledge
and solve the underlying issues
unseen by members
- Assessment of the Startup's current
stage by following up the relevant
KPIs
- Call with relevant TheFamily's
experts for each specific issue.
*Maieutics: the Truth is latent in the mind of every human being due to innate reason but has to be "given birth" by answering intelligently proposed questions.
Friday, January 11, 13

17. Every Quarter, TheFamily Fair Spreads the Startup Culture
& Generates visibility for TheFamily's Success Stories
- One day of conference, demos and party
- +1000 guests: journalists, partners,
investors and startups invited
- Line up: lights on the Members who deserve
or/and need it.
- Goal: support TheFamily's action of
educating the French ecosystem.
- Belief : Partying is a serious matter.
Friday, January 11, 13

18. Every 6 Months, a Commando Expedition to Silicon Valley.
- Organized & Planned immersion into the
1st startup ecosystem in the world
- A human bridge between the Valley and
Paris: meetings with investors and
entrepreneurs from SV's healthy
environment
- Get boosted with the right partnerships,
investments or suggestions
Friday, January 11, 13

19. From people-flow to a better deal-flow
FACTS
Entrepreneurship is trusted by Business Schools, which aren't product driven. As a consequence, no
scalable startup emerges.
BELIEFS
- Anyone can be a hacker
- Diversity is king for creativity
- The will to DO goes beyond academic matters
ACTION
Leverage the Dark matter -all the hidden hackers, to transform it into a new deal flow.
Friday, January 11, 13

20. It's the right time -"Startup is swagger"
Friday, January 11, 13

21. The Impact of TheFamily on The Ecosystem
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Government
Cheerleaders
Mentors Investors
Large Media
Companies Universities
Friday, January 11, 13

22. Things are always breaking, and they will
break at TheFamily. Our strategy is to create
bottlenecks and then hitting them hard. That
may sound irresponsible, but in practice, it's
the way most complex systems get optimized.
Friday, January 11, 13

23. You are Welcome to Join the Adventure
hey@thefamily.co
Alice - +33 (0)6 64 85 24 34
Friday, January 11, 13