A massive introduction into Lean Product Design. This presentation will set you on track to start thinking lean from day one. Start creating your next online or mobile product using these techniques and tools.

1. LEAN
PRODUCT
DESIGN
Applying the lean startup methodology to product design.

2. Startups
don’t know who the
customer is or what
the product is.

3. JUST DO IT
[myth]

4. Startups are more like scientific
EXPERIMENTS

5. Product Design
MEASURE
BUILD LEARN

6. PRODUCT
STRATEGY
VISION

7. BUILD

8. BUILD
WHAT ?
Crafting a minimum viable product.

9. What is an MVP ?
Simply gets you
through build-
measure-learn loop
with the minimum of
effort

10. Leave out any feature,
process or effort that
does not contribute
directly to the learning
you seek.

11. build full product
see reaction
waste

12. build to prove concept
see reaction
add/remove features

13. Repeat until someone finds your product
USEFUL

14. [example]
The Video MVP

15. [example]
The Landing Page MVP

16. [Buffer - The Landing Page MVP]
“After this result, I
didn’t hesitate to
start building the
first minimal version
of the real,
functioning product.”
Joel Gascoigne
Founder of Buffer

17. [example]
The Concierge MVP

18. [example]
The Concierge MVP II.

19. [example]
The Kickstarter MVP

20. [app.net - The Kickstarter MVP]

21. [app.net - The Kickstarter MVP]

22. QUALITY &
DESIGN
in a minimum viable product.

23. If we don’t know who
the customer is, we
don't know what the
quality is.

24. MEASURE

25. HOW TO
INNOVATION
ACCOUNTING

26. The 3 Learning Milestones
PIVOT/
MVP TUNE PERSEVERE
Defining the Improving on Deciding to
baseline baselines stay or go
1. Smoke Test 1. Identify A. Rates are improving
2. Prototype 2. Improve B. Rates are even lower
3. Launch 3. Validated learning than baseline
Fill in real baseline data i.e. Activation Rate A = keep working the loop
conversion rates make design changes B = pivot
sign-ups set up analytics
trial rates validate
customer lifetime value

27. OPTIMIZATION
vs.
LEARNING

28. VANITY METRICS
vs.
ACTIONABLE
METRICS

29. LEAN DEVELOPMENT - KANBAN
BACKLOG IN PROGRESS BUILT VALIDATED

30. KANBAN IMPLEMENTATION
TODAY
VALIDATE ALL FINISHED FEATURES
PLAN FOR VALIDATING UPCOMING FEATURES
SPLIT TEST EVERYTHING

31. [example]
Lazy registration split test

32. THE 3 A’s
ACTIONABLE
ACCESSIBLE
AUDITABLE

33. LEARN

34. NOT
after-the-fact
rationalization or a
good story designed
to hide failure

35. BUT
validated learning,
demonstrating
empirically the
discovery of
valuable truths

36. ACHIEVING FAILURE
SUCCESSFULLY
EXECUTING A PLAN
THAT LEADS
NOWHERE

37. LEARNING FROM CUSTOMERS
EMPIRICAL not
THEORETICAL
don’t ask customers what they want,
they don’t know it

38. THE POINT
The only way to
win is to learn
faster than anyone
else

39. MATERIALS

40. DON’T READ TO MANY
BOOKS
BUT FIND TIME FOR THESE
AND THAN GO BUILD-MEASUE-LEARN

41. WORKSHOP
PRODUCT DESIGN

42. 1.
Let’s talk leap of
faith questions

43. 2.
Craft customer
archetype

44. 3.
Define MVP

45. Launch early
Landing page in 5 minutes

46. Prototype
Balsamiq mockups OmniGraffle Mockingbird

47. BALSAMIQ

48. Get feedback on design
Get feedback on Create clickable versions
prototypes, designs, from wireframes and
anything designs

49. NOTABLE

50. 4.
Implement kanban &
Suggest feature
split tests

51. Split tests with

52. OPTIMIZELY

53. 5.
Deploy usability
test methods

54. Usability testing
guerrilla style
Test your
Test your Micro usability
prototypes,
Site map tests
designs...

55. VERIFY

56. 6.
Let’s optimize your
landing page

57. Use analytics
Track user Google
A/B testing
interaction analytics +

58. KISSMETRICS

59. Case study - Nicereply
OPTIMIZING
USP

64. 7.
How do you
gather feedback

65. Feedback
Gather ideas and opinions from customers

66. TOOLS
PRODUCT DESIGN

67. All the tools you will need
Books
The Lean Startup - Eric Ries
Little Bets - Peter Sims
Prototyping
Unbounce - create landing pages with lead managment in seconds
Balsamiq - Wireframing tool
Mockingbird - Wireframing tool
Pidco - Wireframing tool & Colaboration
Axure - Wireframing tool
Feedback on Design
Notable app - let people comment on your designs
Invision app - Create interactive mocups & designs

68. All the tools you will need
A/B testing
Optimizely - A/B testing
Visual website optimizer - A/B testing
Usability testing
Verify app - create usability tests from your wireframes & designs
Tree Jack - Infromation Architecture testing
Try my UI - Remote usability testing
Usabilla - Gather live visual feedback
Analytics
Inspectlet - track user interaction on your site (with mouse tracking)
Kissmetrics - Actionable business metrics
Mixpanel - Actionable business metrics

69. Feedback