What does the popularity of gamified AR like PokemonGO mean for the future of local search and the maps channel? Luke Regan of DAC Group looks at the short and long term opportunities as well as the strategic implications of this trend.

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Augmented Reality and the Future of Local Search
August 2016

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“The reimagining of the city proposed by psychogeography has its roots
in dadaism and surrealism, art movements which explored ways of
unleashing the subconscious imagination…
…Psychogeography gained popularity in the 1990s when artists, writers
and filmmakers such as Iain Sinclair and Patrick Keiller began using the
idea to create works based on exploring locations by walking.”
Source:
http://www.tate.org.uk/learn/online-resources/glossary/p/psychogeography#introduction

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IOT

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17. SOURCES
• http://km.cx/
• http://www.tate.org.uk/learn/online-resources/glossary/p/psychogeography#introduction
• http://assets.pop-buzz.com/2016/29/london-pokemon-locations-map-1469014786.png
• http://www.3quarksdaily.com/.a/6a00d8341c562c53ef01b8d20e28ce970c-800wi
• http://www.3quarksdaily.com/.a/6a00d8341c562c53ef01bb0927cc46970d-800wi
• http://www.3quarksdaily.com/3quarksdaily/2016/08/on-pokémon-go-and-psychogeography-and-philip-k-dick.html
• http://www.lifehack.org/313729/5-signs-youre-probably-smart-creative-that-google-wants-hire
• http://cdn-blog.cpcstrategy.com/wp-content/uploads/2015/10/amazon_vine.fw_.png
• http://pdfpiw.uspto.gov/.piw?PageNum=0&docid=09201499&IDKey=68046E135B
• http://www.informationweek.com/it-life/amazon-patents-have-designs-on-augmented-reality-living-rooms--/a/d-id/1323390
• http://www.marketplace.org/2016/07/11/business/how-small-businesses-are-profiting-pokemon-go
• http://i.imgur.com/OzOFkZhl.jpg
• http://i.imgur.com/SwTy99pl.jpg
• http://vertdigital.com/blog/wp-content/uploads/2016/07/PokemonGoPhotos.jpg
• http://www.independent.co.uk/life-style/gadgets-and-tech/gaming/pokemon-go-man-s-house-accidentally-turned-into-a-gym-causing-huge-problems-a7129756.html
• http://i.amz.mshcdn.com/QbC9bFIJofxJIv9PLWmwb2bv9l0=/950x534/2016%2F04%2F12%2Fee%2FFBF82016.e658d.png
• http://www.theverge.com/2016/7/17/12209108/google-headset-augmented-virtual-reality
• https://lh4.googleusercontent.com/-kLxukT5wJ9U/AAAAAAAAAAI/AAAAAAAAIG4/duReIRW5se8/s0-c-k-no-ns/photo.jpg
• https://www.linkdex.com/en-gb/inked/amazon-customer-journey/
• http://blokboek.net/wp-content/uploads/2016/08/BB160816-Apple-augmented-reality.jpg
• http://static4.uk.businessinsider.com/image/5787ae7588e4a714088b805a-2400/dscf2287%20copy.jpg
• https://www.ciklum.com/wp-content/uploads/2015/12/full_scale199.jpg
• http://www.techinsider.io/hyper-reality-shows-an-ad-filled-augmented-reality-2016-5
• http://static2.techinsider.io/image/573e36f091058423008c3ee5-1200-675/hyper-reality_04.jpg
• http://tech.co/wp-content/uploads/2014/12/future-marketing.jpg 17