SEO is Dead

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You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?

Data & Analytics

SEO IS DEAD
SEO IS DEAD
SEO IS DEAD
SEO IS DEAD

• Why do people say SEO dead?
• What does death mean?
• Is it dead?

TRADITIONAL ALGO
CONTENT + LINKS =
RANKING

TIME LINE OF SEO
Copyright Andrew Burnett

CONTENT + LINKS =
RANKING =>
JUSTIFIED BY USER SIGNALS

EXPANDED ADS
SOMETIMES MORE ADS JUST ISNT ENOUGH

CTR CHANGES
In two years we have seen Position 1
CTR decreased by :
•50% on Desktop
•30% of Mobile

WHY IS SEO DEAD?“EVER GET THE FEELING YOU’VE BEEN CHEATED”

SEARCHES ARE STILL GROWING
https://www.thinkwithgoogle.com/articles/new-parents.html

RISING COSTS TO REPLACE TRAFFIC
http://searchengineland.com/google-showing-fewer-ads-per-search-219834

DIRECT
90% of direct traffic on pages
examined was really organic

FEEDBACK INTO PROCESS
PEOPLE PROCESS PLATFORMS

“NEVER LET A WIN GO TO YOUR HEAD,
OR A LOSS TO YOUR HEART”
CHUCK D

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SEO is Dead

1. SEO IS DEAD SEO IS DEAD SEO IS DEAD SEO IS DEAD

2. • Why do people say SEO dead? • What does death mean? • Is it dead?

3. UPDATES TO SEARCH ALGORITHM

4. TRADITIONAL ALGO CONTENT + LINKS = RANKING

5. AND WE GOT TOO GOOD

7. TIME LINE OF SEO Copyright Andrew Burnett

8. CONTENT MARKETING

9. WE KEPT SPAMMING

10. RISE OF THE AI

11. CONTENT + LINKS = RANKING => JUSTIFIED BY USER SIGNALS

12. CLICK THROUGH RATE

13. AD CHANGES AT GOOGLE - MOBILE

14. AD CHANGES AT GOOGLE - DESKTOP •

15. EXPANDED ADS SOMETIMES MORE ADS JUST ISNT ENOUGH

16. GOOGLE PROPERTIES

17. GOOGLE PROPERTIES

18. GOOGLE PROPERTIES

19. GOOGLE KNOWLEDGE

20. GOOGLE NEWS

21. TWITTER FEED INCLUSION

22. CLICK THROUGH RATE COLLAPSE

23. DESKTOP CTR

24. MOBILE CTR

25. CTR CHANGES In two years we have seen Position 1 CTR decreased by : •50% on Desktop •30% of Mobile

26. WHY IS SEO DEAD?“EVER GET THE FEELING YOU’VE BEEN CHEATED”

27. WE NOW SAY ITS DEAD

28. WHY DO WE KEEP SAYING SEO IS DEAD?

29. THERE ARE ENOUGH OTHER PEOPLE

30. THERE ARE ENOUGH OTHER PEOPLE

31. WHERE DOES THIS LEAVE US?

32. ITS TOO HARD

33. NOT ENOUGH RETURN

34. SEARCHES ARE STILL GROWING https://www.thinkwithgoogle.com/articles/new-parents.html

35. RISING COSTS TO REPLACE TRAFFIC http://searchengineland.com/google-showing-fewer-ads-per-search-219834

36. EXPERIMENTATION & LEARNING

37. My Mate Nick

38. My Mate Nick “We used to Be Mavericks”

39. Not Like This!!!

40. SCALED TECHNICAL MARKETING

41. CREATIVE TECHNICAL MARKETING

42. WE RAN EXPERIMENTS

43. WE MADE OUR OWN ANSWERS

44. LEAN START UP METHOD Build MeasureLearn

45. SEO IS GROWTH HACKING

46. WEB ENGINEERING

47. CAN LOOK MORE LIKE

48. SOMEDAYS…

49. SEO REGRESS TO THIS

50. Because Overnight

51. What this meant was some days of hell!

52. DIRECT 90% of direct traffic on pages examined was really organic

53. FEEDBACK INTO PROCESS PEOPLE PROCESS PLATFORMS

54. “NEVER LET A WIN GO TO YOUR HEAD, OR A LOSS TO YOUR HEART” CHUCK D

55.

56. THANKS

SEO is Dead

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