Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
INside Sales Series:
Optimising your professional brand to accelerate sales
Ben Eatwell
Marketing Manager ANZ
LinkedIn Sal...
Why is a professional brand important?
81%
35%
72%
81% of buyers are more
likely to engage with you if
you have a professi...
66% -90%
THROUGH THE
BUYER JOURNEY
75%
B2B BUYERS
RESEARCHING
SOLUTIONS ON
SOCIAL MEDIA
What do you see when you Google your name?
Which Erica would you buy from?
First impressions count
• Professional Photo
• Contact Details
• Headline
• Summary
• Rich Media
Structuring your Summary
Rich Media
TIP: What content
would a prospect want
at the start of their
buying journey?
1 min video
=1.8m words
2bn
Engage
with
Content
Types of Content
Shared article
Blog post
Group discussions
Video
Presentations
Infographics
Webinars
eBooks
Case Studies
...
Get noticed to be acknowledged
Content from
other influencers
Original content
Content about
your business
4 1 1--
Engaging with Content
Be Authentic
Be Valuable
Be Active
Questions
bit.ly/10tipsforsalescontent
Recent Webinar:
10 Tips for Engaging Sales Prospects with Content
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Inside Sales Series: Getting Your LinkedIn Profile Ready for Selling - Part 1 - Your Headline (Summary) Profile
Next
Upcoming SlideShare
Inside Sales Series: Getting Your LinkedIn Profile Ready for Selling - Part 1 - Your Headline (Summary) Profile
Next
Download to read offline and view in fullscreen.

Share

INside Sales Series: Optimising your professional brand to accelerate sales

Download to read offline

As a sales professional, you may not think of yourself as a brand, but that's exactly what you are. And if you're like most sales professionals, your LinkedIn profile page is your primary professional branding platform.

To help you make the most out of your LinkedIn presence, join us for the latest INside Sales webinar where we will show you how to turn your online brand into a gold mine of information and value for your prospects.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

INside Sales Series: Optimising your professional brand to accelerate sales

  1. 1. INside Sales Series: Optimising your professional brand to accelerate sales Ben Eatwell Marketing Manager ANZ LinkedIn Sales Solutions
  2. 2. Why is a professional brand important? 81% 35% 72% 81% of buyers are more likely to engage with you if you have a professional brand Reps that exceed quota get 35% more page views Sales reps that use social selling outperform their peers by over 72%
  3. 3. 66% -90% THROUGH THE BUYER JOURNEY
  4. 4. 75% B2B BUYERS RESEARCHING SOLUTIONS ON SOCIAL MEDIA
  5. 5. What do you see when you Google your name?
  6. 6. Which Erica would you buy from?
  7. 7. First impressions count • Professional Photo • Contact Details • Headline • Summary • Rich Media
  8. 8. Structuring your Summary
  9. 9. Rich Media TIP: What content would a prospect want at the start of their buying journey?
  10. 10. 1 min video =1.8m words
  11. 11. 2bn Engage with Content
  12. 12. Types of Content Shared article Blog post Group discussions Video Presentations Infographics Webinars eBooks Case Studies Whitepapers
  13. 13. Get noticed to be acknowledged Content from other influencers Original content Content about your business 4 1 1--
  14. 14. Engaging with Content Be Authentic Be Valuable Be Active
  15. 15. Questions bit.ly/10tipsforsalescontent Recent Webinar: 10 Tips for Engaging Sales Prospects with Content
  • lesina95

    Jul. 3, 2021
  • AshleyCurtis3

    Nov. 11, 2015
  • ssuser8dd3ad

    Oct. 6, 2015
  • RichardWiltshire1

    Sep. 15, 2015
  • brigi

    Sep. 15, 2015

As a sales professional, you may not think of yourself as a brand, but that's exactly what you are. And if you're like most sales professionals, your LinkedIn profile page is your primary professional branding platform. To help you make the most out of your LinkedIn presence, join us for the latest INside Sales webinar where we will show you how to turn your online brand into a gold mine of information and value for your prospects.

Views

Total views

1,556

On Slideshare

0

From embeds

0

Number of embeds

6

Actions

Downloads

47

Shares

0

Comments

0

Likes

5

×