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Why You Need to be a Social Executive

Download to read offline

Executives who are active on social media have proven to increase sales, positively impact their company’s reputation and attract top talent. If you’re not taking control of social media in your professional life then you are already one step behind the competition.

Become a social leader who demonstrates innovation to your team, accelerates sales and stays ontop of industry trends by being actively engaged on social media.

Learn more: http://linkd.in/1MJalqY

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Why You Need to be a Social Executive

  1. 1. of followers would follow companies indefinitely.8 more likely to attract top talent.10 Socially engaged companies are of fast-growth companies find social a key source of lead generation. Add and accept connections. Share and re-share great content. Ask and answer questions – start conversations. Make and receive recommendations. Join specific interest and industry groups. Point out your skills and experience, not just your job history. Write an eye-catching personal tagline – don’t forget your photo. Put your elevator pitch to work and sell yourself in 10 seconds. Use an authentic voice and inject some personality. Stand out from the crowd with unusual interests. WHYYOU NEEDTOBE A SOCIALEXECUTIVE REPUTATION IS VITAL FOR SUCCESS of a company’s market value is attributed to its reputation. YOUR COMPETITORS ARE ALREADY GETTING SOCIAL SOCIAL MEDIA FOSTERS AUTHENTICITY BEING SOCIAL MAKES YOU ATTRACTIVE of companies use social media to promote their businesses. of companies use social media to monitor competitors. SO BE SOCIAL AND GROW of people are open to job opportunities, but only Research shows that companies with social C-Suite executives enjoy higher levels of trust, and people are more likely to buy their products. LinkedIn’s visitor-to-lead conversion rate is three times higher than Facebook and Twitter. Social networks are the fastest-growing source of quality hires. (And how you can become one on LinkedIn.) 97% 64% 58% 80% 82% of online users prefer businesses with information on social sites. 63% LinkedIn has 68 million members in Asia Pacific and more than 364 million members globally. of consumers agree that social media enhances the image and reputation of executives. 60% 80% of stakeholders believe social media creates a channel for authentic engagement with executives. COMPETITOR 77% 75% 25% are on job boards.9 IT HELPS YOU FIND THE BESTTALENT FIND THESE “PASSIVE CANDIDATES” THROUGH SOCIAL MEDIA. TIPS AND TRICKS TO ROCK YOUR LINKEDIN PROFILE BUILD YOUR NETWORK: GROW YOUR BUSINESS 1 2 3 3 4 4 5 5 2 1 2 3 4 5 5 6 2 10 STEPS TO BECOMING A SOCIAL EXECUTIVE 2 1 To find out how LinkedIn can help you become a social leader, download The Executive Playbook. Sources: 1,7 Weber Shandwick, Socialising your CEO II 2 Brandfog, The Global Social CEO Survey 2014 3 Social Media Examiner, Social Media Marketing Industry Report 2014 4 Digimind, Market Intelligence Survey 5 LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth 6 Hubspot, 2013 State of Inbound Marketing 8 LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers 9 LinkedIn Essentials, The Modern Recruiter’s Guide 10 Relationships Matter, LinkedIn & Altimeter Group, 2014
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Executives who are active on social media have proven to increase sales, positively impact their company’s reputation and attract top talent. If you’re not taking control of social media in your professional life then you are already one step behind the competition. Become a social leader who demonstrates innovation to your team, accelerates sales and stays ontop of industry trends by being actively engaged on social media. Learn more: http://linkd.in/1MJalqY

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