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4 Unique Ways Hexagon Search Is Using Social

Learn how a data-driven staffing firm in India successfully made social a part of their company’s DNA, coming up with unique ways to engage with both clients and candidates.

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4 Unique Ways Hexagon Search Is Using Social

  1. 1. CASE STUDY 4 Unique Ways Hexagon Search Is Using Social Founded in 2004, Hexagon Search is a smart and savvy data-driven staffing company, offering a customised talent search experience and deep insights into local markets for budding start-ups and Fortune 500 companies. Embedding the "non-mediocre approach” for talent acquisition in India, it helps its clients acquire workforce of the future at the highest operational efficiency.
  2. 2. THE CHALLENGE Every recruitment agency is facing a multitude of challenges, ranging from increased competition and difficulty in client acquisition, to finding the right candidate from an ever increasing talent pool. Hexagon was no different. To address these challenges, it was looking for an effective medium to engage with candidates while showcasing its domain expertise to potential clients. Increased Competition Key Challenges faced by Hexagon Search: Client Acquisition Greater Talent To Choose From Lack of Candidate Commitment
  3. 3. THE SOLUTION Hexagon was quick to understand that most of their prospective candidates were social media savvy millennials. The only way to increase clientele vs. the competition was to leverage the power of social to its entirety. Hexagon’s social manoeuvres started to show prowess right from the start and bolstered its confidence with encouraging results within a period of 6 months. Here are 4 unique ways how they are making the most of social! 1. Creating In Demand Market Reports And Guides Hexagon wanted to publish content that spoke about the prominent issues in the industry. By leveraging and scrutinizing over 13,000 data points available from the LinkedIn Recruiter tool, it formulated comprehensive reports and guides that not only gave it brand visibility, but also generated 1600+ leads!
  4. 4. Guide: 7 Tips to Reduce Candidate Dropout Rate [E-book] Report: Hottest IT Skills & Compensation Standards in BFS Industry Visits – 7,568 E-book downloads – 1,518 Interactions – 82 Visits – 926 E-book downloads – 128 Interactions - 189
  5. 5. 2. Putting Thought Leadership Into Action Prashant Shringarpure, Founder & CEO at Hexagon, is known to move and inspire people with innovative ideas, and scale those ideas into sustainable change, not just in one company but in the entire recruitment industry. Using LinkedIn to his aid, he promptly tapped into the trending topic of discontent amongst IT employees with respect to serving long notice periods, by launching a one question survey on Hexagon's company page. The aim was to garner opinions regarding the ideal notice period in India. As a consequence, an idea was brought to reality with the launch of the No More Than 30 Days movement. 98% Responded Positively 2000+ Sign ups 1071 Total Responses 3,00,000+ Views
  6. 6. 3. Measuring Pulse Of The Market Via Social Listening In order to be relevant to the desired TG, Hexagon moulded its content on social media by harnessing the power of social listening. The company went beyond just monitoring digital conversations and used social listening to create & share content that addressed specific challenges faced by their audience. This translated into driving relevant traffic to the company website. For instance, the team leveraged Google keyword planner to discover opportunities and created content around those key terms. Google keyword Content created
  7. 7. 4. LinkedIn For Social Media Engagement With a single minded focus on brand visibility, Hexagon effectively used LinkedIn as a go to medium to connect & engage directly with employers and employees. By funnelling social listening data, the company exercised its subject matter expertise, reaching the right people at the best time with the most insightful content. And the key to it all was consistency and regularity in posting relevant updates on topics such as recruitment, retention, compensation, employee management etc. 01 Posting regular updates on LinkedIn company page 02 Publishing articles on LinkedIn 03 Connecting with candidates for job openings Average Monthly Posts - 31 Average Engagement Rate – 1.1%
  8. 8. THE RESULT Success metrics tracked: Traffic, Engagement & Downloads Data timeperiod: Jan- June 2017 InMail Acceptance RateTop of Funnel Leads generated Page Views Increase from 50 to 2000 IncreaseNon-Followers Followers 40X 166%21.8% 60% Hexagon successfully made social a part of their company's DNA and with their social manoeuvres, they were not only able to revive business capabilities, but also strengthen their reach with potential candidates. In all, their success came from being different, consistently and scientifically.
  9. 9. “Never before has there been more of an opportunity to use technology and social media together. For us, goingdigital and goingbig was the only way to up our game. If you look at the top of our funnel, we have grown our leads coherently from 50 to 2000 in only 6 months. We took some risks, did unconventional things to tell our story and eventually stood out in an increasingly crowded digital space.” Prashant Shringarpure Founder & CEO, HexagonSearch
  10. 10. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 500 million members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network If you're curious about social recruiting, join us in discovering the possibilities. offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business CONTACT US