Learn the tools and tactics used by other government agencies on social media to generate interest in career opportunities. To learn more about LinkedIn Talent Solutions, visit us at business.linkedin.com/talent-solutions

1. RECRUITING STRATEGY
FOR GOVERNMENT
AGENCIES
KristyMDalton
@kristydalton22 | #govgirl
Kristy Dalton

2. What we’ll cover
 Do’s & Don’ts: Social Recruitment Strategy
 Tips for Government Hiring Managers
 Revamp your Government LinkedIn Page
#hiretowin

5. http://GSMCON.com
http://GSMO.org

6. Latest LinkedIn Data
 Total workforce on LinkedIn: 400 million
worldwide
 Government workers on LinkedIn in North
America: 14.2 million

7. WHY IS GOVERNMENT RECRUITMENT A BIG DEAL?

8. Do’s & Don’ts:
Your Social Recruitment Strategy

9. UTILIZE WHAT YOU
CAN DO FOR FREE
ON LINKEDIN
DO:
 Company Pages
 Showcase Pages
 Updates
 Groups

10. CONSIDER PAID
PROMOTIONS
ON LINKEDIN
DO:
 Sponsored Updates
 Career Pages
 Recruiter

11. DEVELOP A SOCIAL
EMPLOYEE ADVOCACY
PROGRAM
DO:
 Bambu
 Amplify

12. RESPECT THE PLATFORM
DO:
 Share posts on economic development
 Job openings
 New businesses opening
 Background on working for the agency
 Showcase employees
 Awards won by agency
 Behind the scenes of working for agency

13. AVOID DOING
THESE THINGS
 Showing preference in Job Ads
 Engaging in prohibited employment
practices

14. LEGAL ISSUES W/ SOCIAL RECRUITMENT
 Same legal issues apply to SM job postings
 Can’t be sole location job is posted
 Look at profiles after formal interview
 Don’t request passwords
 Be consistent
 Subscribe to Municipal Minute:
http://municipalminute.ancelglink.com

15. AVOID DOING
THESE THINGS
 Showing preference in Job Ads
 Engaging in prohibited employment
practices
 Using personal profiles for agency (set
up Company Page and Showcase
pages)
 Using only text and links - use images!

16. Tips for Government Hiring Managers

17. Tips for Government Hiring Managers
 In the U.S., there are currently over 500k jobs
posted on LinkedIn
 There are over 15k government related jobs
on LinkedIn

18. Tips for Government Hiring Managers
 Tweak your profile as a recruiter / hiring
manager / HR professional
 Use LI groups to find candidates
 Use LI as personal publishing platform
 Get to know the Job Seeker experience

21. Revamp Your Government
LinkedIn Page

22. Agencies Using LinkedIn Pages
4,000
1750
1702
1175
798
531
Government
Admin
Public Safety
Govt.
Relations
Public Policy
Law
Enforcement
Military

23. Revamp Your Government LinkedIn Page
 ‘Company Page’ Best Practices
 Create ‘Showcase Pages’
 Tell Your Agency’s Story

24. Revamp Your Government LinkedIn Page
 ‘Company Page’ Best Practices
 Create ‘Showcase Pages’
 Tell Your Agency’s Story
 Post Regularly
 Embed LI Follow Button on Agency’s H.R. Site

26. Thank you! Questions?
GovernmentSocialMedia.com
kristy@governmentsocialmedia.com
Business.linkedin.com/talent-solutions
@hireonLinkedIn
http://GSMCON.com
http://GSMO.org