Erin Nixon, Director of Talent Brand at LinkedIn explains how to be an employer of choice in a fast moving environment. Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015

1. Erin Nixon
Director of Talent Brand
LinkedIn

2. What is Talent Brand?

4. Autotrader Automotive Buyer Influence Study, August 2014.
of car purchase decisions
are made before customers ever
even enter the dealership
76%

5. Why would anyone
want to work for you?

6. The Rise of Talent

7. [Visual image]
7
From this…

8. [Visual image]
8
To this

9. The Power of Social Media

10. The Power of Social Media

11. Believe talent brand
strength makes a
“significant impact”
on ability to hire
77%
Average reduction in
cost per hire
43%
Average reduction in
employee turnover
28%
The Case for Talent Brand
Source: LinkedIn Global Recruiting Trends Report, Nov 2014

12. Best-in-class Talent Branding…
 Is consistent and authentic in its message
 Targets the right people with the right content
 Leans on employees as brand ambassadors
 Uses social media to engage with candidates
 Measures results and improves

13. Target the right people with the right content

14. Engaging with relevant content…

15. …and measuring results

16. Using Rich Media

17. 5 Steps to Boosting Your Talent Brand Through Content