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Greatest Hits 
InMail Best Practice 
Africa Muñoz 
Customer Success Consultant 
LinkedIn 
Harry Dhebar 
Customer Success Consultant 
LinkedIn 
#intalent
Music expresses that which cannot be 
said and on which it is impossible to be 
silent. 
– Victor Hugo 
#intalent
#intalent
#intalent
#intalent
Oops!… 
I did it again… 
– Britney Spears 
#intalent
Common InMail Pitfalls 
! 
#intalent
Common InMail pitfalls 
We give them way too much 
information! 
They may opt out before ever speaking 
with us. 
#intalent
Common InMail pitfalls 
We make it all about us! 
Prospects should feel special, not like 
they have to do you a favour. 
#intalent
Common InMail pitfalls 
We make the prospect feel like a 
number. 
This message is an obvious template – 
nothing personalised, nothing to grab 
attention. 
#intalent
Act like a recruiter, 
think like a candidate. 
– Adaptation of Steve Harvey’s 
Act Like a Lady, Think Like a Man 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
Each touch point is an 
opportunity to share your 
employee value proposition 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
#intalent
Touch points along a prospect’s journey 
1. Receives InMail 
2. Visits your profile 
3. Visits your company page 
4. Views a job opportunity 
5. Opts in or out 
#intalent
Time to play the music! 
#intalent
#intalent
Hello?... 
Is it me you are looking for?... 
– Lionel Ritchie 
#intalent
Top InMail Tip 
1 
Personalise, personalise, personalise 
#intalent
Due to the personalisation 
(consequence of the 
specialisation of the team) we 
got 54% RR when we were 
having a 34% RR 
Eva Roca, HR Manager - Softonic
#intalent
We no speak Americano… 
- Original Song by Renato Carosone 
#intalent
Top InMail Tip 
2 
Speak the same language 
#intalent
We sent candidates an InMail 
asking them to solve a 
problem, the response rate 
was huge. 
Lynda Phillips – Recruiting Lead
#intalent
Sweet dreams are made of this... 
Who am I to disagree… 
- Eurythmics 
#intalent
Top InMail Tip 
3 
Sell a future, not a “today” 
#intalent
Laura Orsaria, HR Specialist - ELMEC
#intalent
On the road again… 
- Willie Nelson 
#intalent
Top InMail Tips 
4 
Be Mobile! 
#intalent
InMail on mobile 
Prospects are on the go! 
Make that message short but impactful.
#intalent
And I… 
will always love you..ooouuuooo… 
- Whitney Houston 
#intalent
Top InMail Tip 
5 
Leverage on today´s work and build engagement through content 
#intalent
I´ve already sent InMails…now what? 
1:1 Personal touch 
“Be better at your job” 
EVP, industry related 
news, Jobs 
#intalent
Vote for your favourite song 
Check in and vote via Polls in the LinkedIn Talent Connect app 
1 Lionel Ritchie Hello 
2 Renato Carosone No Speak 
3 Eurythmics Sweet Dreams 
4 Willie Nelson On The Road 
5 Whitney Houston Always 
#intalent
InMail analytics reporting 
LinkedIn Recruiter > Reports > InMail Analytics 
#intalent
New InMail Policies Overview 
#intalent
Summary 
Act like a recruiter, think like a candidate 
1 Personalise, personalise, personalise 
2 Speak the same language 
3 Sell a future, not a “today” 
4 Be mobile and think about when you press “Send” 
5 Build ongoing engagement by leveraging content 
#intalent
#intalent
Here I am baby… 
Signed, sealed, delivered… (I'm yours…) 
You got the future in your hands… 
- Stevie Wonder 
#intalent
#intalent

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Greatest Hits: InMail Best Practices | Talent Connect London 2014

  • 1. Greatest Hits InMail Best Practice Africa Muñoz Customer Success Consultant LinkedIn Harry Dhebar Customer Success Consultant LinkedIn #intalent
  • 2. Music expresses that which cannot be said and on which it is impossible to be silent. – Victor Hugo #intalent
  • 6. Oops!… I did it again… – Britney Spears #intalent
  • 8. Common InMail pitfalls We give them way too much information! They may opt out before ever speaking with us. #intalent
  • 9. Common InMail pitfalls We make it all about us! Prospects should feel special, not like they have to do you a favour. #intalent
  • 10. Common InMail pitfalls We make the prospect feel like a number. This message is an obvious template – nothing personalised, nothing to grab attention. #intalent
  • 11. Act like a recruiter, think like a candidate. – Adaptation of Steve Harvey’s Act Like a Lady, Think Like a Man #intalent
  • 12. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out Each touch point is an opportunity to share your employee value proposition #intalent
  • 13. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  • 14. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  • 15. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  • 16. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  • 17. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  • 18. Time to play the music! #intalent
  • 20. Hello?... Is it me you are looking for?... – Lionel Ritchie #intalent
  • 21. Top InMail Tip 1 Personalise, personalise, personalise #intalent
  • 22. Due to the personalisation (consequence of the specialisation of the team) we got 54% RR when we were having a 34% RR Eva Roca, HR Manager - Softonic
  • 24. We no speak Americano… - Original Song by Renato Carosone #intalent
  • 25. Top InMail Tip 2 Speak the same language #intalent
  • 26. We sent candidates an InMail asking them to solve a problem, the response rate was huge. Lynda Phillips – Recruiting Lead
  • 28. Sweet dreams are made of this... Who am I to disagree… - Eurythmics #intalent
  • 29. Top InMail Tip 3 Sell a future, not a “today” #intalent
  • 30. Laura Orsaria, HR Specialist - ELMEC
  • 32. On the road again… - Willie Nelson #intalent
  • 33. Top InMail Tips 4 Be Mobile! #intalent
  • 34. InMail on mobile Prospects are on the go! Make that message short but impactful.
  • 36. And I… will always love you..ooouuuooo… - Whitney Houston #intalent
  • 37. Top InMail Tip 5 Leverage on today´s work and build engagement through content #intalent
  • 38. I´ve already sent InMails…now what? 1:1 Personal touch “Be better at your job” EVP, industry related news, Jobs #intalent
  • 39. Vote for your favourite song Check in and vote via Polls in the LinkedIn Talent Connect app 1 Lionel Ritchie Hello 2 Renato Carosone No Speak 3 Eurythmics Sweet Dreams 4 Willie Nelson On The Road 5 Whitney Houston Always #intalent
  • 40. InMail analytics reporting LinkedIn Recruiter > Reports > InMail Analytics #intalent
  • 41. New InMail Policies Overview #intalent
  • 42. Summary Act like a recruiter, think like a candidate 1 Personalise, personalise, personalise 2 Speak the same language 3 Sell a future, not a “today” 4 Be mobile and think about when you press “Send” 5 Build ongoing engagement by leveraging content #intalent
  • 44. Here I am baby… Signed, sealed, delivered… (I'm yours…) You got the future in your hands… - Stevie Wonder #intalent