How Quikr delivered a 5X ROI in 10 months by building a talent brand in a hyper-competitive tech talent market. If you're curious about social recruiting, talk to us to discover the possibilities: http://bit.ly/1SAWckI

1. 5X ROI in 10 months
with Social Recruiting.
A Quikr Perspective.

2. 03 The Quikr Story
05 Quikr’s Recruitment Challenges
07 Social Recruiting: The Quikr Way!
11 Voila! The results speak for themselves!
Table of Content

3. The
Quikr Story

4. You’ve heard of the classifieds, haven’t you? Well, Quikr
redefined classifieds in the digital space. Community-
focused, fun and easy to use, Quikr has transformed the
way people connect with each other via desktop, laptop
and mobile phones, and allows consumers as well as
small businesses to sell, buy, rent and find things across
its multiple categories.
From mobile phones to real estate, cars to services, jobs
to entertainment, furniture to electronics and more, it all
happens on Quikr.
Founded in 2008, it is the only classifieds platform not
just in India but globally to go in for verticalization.
Behind the scenes of our leading cross
category platform are the people who work
together to create seamless experience for
our consumers. We require creativity and
flexibility to continuously improve our
engine and gain higher speed.
consumers a month
30mn unique
Overcategories
and
key verticals
12 5
Founded in
2008
- Atul Tewari, COO, Quikr
and towns in India
1000
Present in over
cities

5. Quikr’s
Recruitment Challenges

6. People is core to Quikr’s overall
business strategy. In 2014-15, on the
heels of its verticalization strategy,
they needed talent enhancement
across verticals and this led them to
look for new source of finding talent
at scale.
The consumer brand was well
known, but not the talent brand.
Quikr wanted to expand into
Bangalore, where tech talent is
very competitive.
There was a need to improve the
acceptance ratio of offer rollout.
The Challenges

7. Social Recruiting:
The Quikr Way!

8. Here’s a step-by-step lowdown of how Quikr and LinkedIn
joined hands to redefine social recruiting.
Starting from the top
and ensuring that the profiles
of the leadership team were updated
01
Personal branding sessions
for leaders and employees.
Revamped the career page and
showcased leaders, employee
testimonials, employees and
team pictures.02
Revamped content with simple
messaging to attract only the people
Quikr wanted, highlighted their
mantra of “Bigger. Better. Quikr”.03
Employee referrals were effectively
used as a channel to hire relevant
talent who were a good cultural fit.
Referrals were socialized through
branded ads on employee profiles.
04

9. And Quikr 2.0 steals
the show!
Employee
testimonial
across functions
The Quikr
Mantra
Regular posts to build
engagement, communicate
updates & celebrate
milestones
Job
posting
Hero image
that talks about
Culture
Work with Us Ads
Revamped career page to
narrate the talent story
Using visits to employee
profiles to amplify talent
brand reach and showcase
job opportunities- talk of
automated referrals!
Attract the talent you need and
engage with the rest.
- Atul Tewari, COO, Quikr

10. - Atul Tewari, COO, Quikr
What's it like to
work at Quikr
Taking the culture to life by showcasing employees at work
Talent spotting, branding and engagement
is important in this extremely competitive
and overcrowded talent market.
Fast paced, challenging
and a whole lot of fun
Work on high impact
products and
technologies
that Impact billions
of people around
the world
People here are
mentors, guiding teams
and individuals to optimize
their talent, focus on their
strengths and
achieve all goals
MEET YOUR CREW
Teamwork
Work with teams full of fun and motivation

11. Voila! The results
Speak For Themselves!

12. 5%less than
Offer rejection rates at
Quikr have come down
from
30% - 35%
to
5X ROI IN 10 MONTHS
across
functions
in India.
37Hires
Admin
2%
HR
3%
Marketing
11%
Operations
3%
Technology
54%
Sales
22%
Product
5%

13. The Talent Brand Index, a mean measurement of brand engagement and brand reach
How Talent Brand Index Works- An Example
380M+
Linked Members
Talent Brand Engagement
Talent Brand Reach
Talent Brand Engagement is the number of people who have
proactively shown an interest in your brand, measured by
Talent Brand Reach is the number of people who are
familiar with you as an employer. This is the pool of talent
that you have the potential to influence, measured by
Talent Brand Index
• Researching company and career pages
• Following your company
• Viewing jobs and applying
47,614
366,263
13.0%=
• Viewing employee profiles
• Connecting with your employees
The Talent Brand Index
for Quikr increased
from 3% to 16%

14. Curious about Social Recruiting?
LinkedIn Talent Solutions

15. Founded in 2003, LinkedIn connects the world’s
professionals to make them more productive
and successful. With over 400mn members in
more than 200 countries and territories
worldwide, including executives from every
Fortune 500 company, LinkedIn is the world’s
largest professional network.
LinkedIn Talent Solutions offers a full range of
solutions to help organizations in various stages
of growth recruit relevant talent, build their
brand, and grow their business.

16. PRODUCTS
• Targeted search with relevant filters
• Unlimited access to full names & profiles
• Collaboration to prevent duplication
of effort
• Contact candidates via Inmail
• Powerful data analytics & reporting
• Build talent pipeline & future-proof
RECRUITER
KNOW MORE
KNOW MORE
KNOW MORE
KNOW MORE KNOW MORE
• Showcase your talent brand
and culture
• Engage candidates regularly
• Personalize messaging
• Showcase most relevant job listings
• Access to real-time analytics
CAREER PAGE
• Get jobs in front of the right candidates
• Measure impact with analytics
• Get internal hires with internal job
recommendations
• Give jobs a viral boost
JOBS
• Personalize ads based on viewer profile
• Engage candidates as they interact with
employee profiles
• Drive traffic and engagement with
higher engagement rate
WORK WITH US