Your next hire is likely reading your message on his or her smartphone. Learn tips from LinkedIn and Epicor on how to make data-driven decisions with the InMail Analytics report, and to enhance your messaging to tap into a mobile talent pool. See how one InMail can make in impact: http://linkd.in/GIsubO Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. InMail on the Move: Attracting the Mobile
Workforce
Ross Carvalho
RPC at LinkedIn
Shane Hicks
VP Global Talent at Epicor

2. Why mobile and why now?
>
 Mobile devices now outnumber PCs
 70% job seekers search for jobs on their mobile devices*
 30% apply for jobs on their mobile device*
 86% of job seekers would apply for jobs on their mobile device if there was an easy way*
 50% of their workforce will be made up of Millennials by 2018*
*Source: Simply Hired

3. LinkedIn on Mobile
Nearly 30% of job views come from mobile devices
Average of 33% unique visiting members come through mobile apps, versus
21% a year ago
Support 15 total languages on iPhone and Android
26 people searches every second
90 profiles viewed every second

4. Optimize Your Profile for Mobile
 Ensure you have the most current version
of the LinkedIn app on your mobile device
 Ensure your profile is 100% complete
 Add your phone number in your profile
 Add your IM to your profile
 Get endorsements and recommendations
 Ensure you have a link to your ATS or
career page

5. 5 Tips for Effective Mobile InMailing
1. Determine if you're sending to a wireless device
2. Keep message short and sweet
3. Don't overabrv8.
4. Write a strong subject line
5. Skip the lengthy signature line

6. Best Practices from Epicor

7. A little about
$1B Enterprise Software Company with 4,600 staff, operating in 140 countries

8. Staffing Team Current
KPI‟s
Hires Per Year – 1,400
Avg Cost Per Hire - $1,700
Direct Hires vs Agency – 98%
Leavers within 1st 12 months of
service – 4%

10. What has sending 23,000 inmails a year taught me?
Start on the Right Track
Make sure you start with a GREAT intro, which means putting personalisation up
front: rather than stick with a bland opening, try something specific.
“David, I am reaching out to you given your strong front-end development
experience, particularly with JavaScript. Your unique mix of front-end and backend knowledge and experience that you have gained working at xxxxxxxxx really
caught the attention of our development manager.”
Typical openings like “I was impressed with your profile,” “Sorry for the email,” and
“Hi, my name is,” do not really help you stand out and thus are ineffective

11. What has sending 23,000 inmails a year taught me?
Tell a Story
The Market Story
Why do we exist? What‟s our potential?
The Technology Story
How is the Epicor product built? What‟s interesting?
Challenging?
The Relevance Story
Why does the role matter to the candidate?
Why do they fit?

12. What has sending 23,000 inmails a year taught me?
You, Your, Yours
Instead of saying:
"Hi, I’m a recruiter for Epicor. We have some great positions over here.
Call me,"
How About:
"From what I understand you are a JavaScript expert. This would take
your career more in the direction of enterprise software and I would
love to learn more about you and your interests."

13. What has sending 23,000 inmails a year taught me?
The subtle „call to action or response‟
An inmail campaign to „Internal Communication Managers‟
“I feel a little nervous about writing to internal communication
managers…how am I doing?”
An immail campaign to „Product Marketing Directors‟
“I’m looking for the most innovate, evanglislitic (is that even a word?)”

14. InMail Analytics

15. Powerful Analytics

16. Analytics Before Implementing InMail Strategy
InMails
Accepted
Declined
No response
102
6
17
79
6% response rate
 Build templates based on skills and experience of members.
 Create opportunity for customization in templates.
 Focus on opportunity in the message, not the job.
 Personalize the messages as often as possible.
 Review Profiles Viewed to InMails Sent ratio.
100%
Used templates
102 InMails,
102 with templates

17. Analytics After Changing InMail Strategy
InMails
Accepted
Declined
No response
78
23
6
49
29% response rate
 Leverage templates that allow for personalization.
 Ensure templates are resonating with the audience.
 Focus more on the opportunity, and less on the job.
84%
Used templates
78 InMails,
66 with templates