Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Simon Sinek

2. The Golden Circle
What
How
Why

3. The Golden Circle
What
How
Why

4. What

5. What
How

6. Why

7. Why
For
Who?

8. Your Leadership

9. Your Recruiters
Your Leadership

10. Your Customers
Your Recruiters
Your Leadership

11. Your Candidates
Your Customers
Your Recruiters
Your Leadership

12. Your Leadership
Why should I spend
money on this?

13. Your Recruiters
Your Leadership
Why should I change
what I’m doing today?
Why should I spend
money on this?

14. Your Customers
Why should I hire you
vs. another firm?
Your Recruiters
Your Leadership
Why should I change
what I’m doing today?
Why should I spend
money on this?

15. Your Candidates
Your Customers
Why should I respond
to you vs. the others?
Why should I hire you
vs. another firm?
Your Recruiters
Your Leadership
Why should I change
what I’m doing today?
Why should I spend
money on this?

16. Candidates
Customers
Customer Retention / Growth
Recruiter Empowerment
Reporting & Data Ownership
Profitability
Recruiters
Leadership

17. Candidates
Customers
Efficiency
Effectiveness
Placements
Income
Recruiters
Customer Retention / Growth
Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership

18. Candidates
Customers
Speed
Quality
Brand Stewardship
Confidence
Efficiency
Effectiveness
Placements
Income
Recruiters
Customer Retention / Growth
Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership

19. Candidates
Customers
Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income
Recruiters
Customer Retention / Growth
Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership

20. Clear
Compelling
Best in Class
Trust
Let’s start with the candidates

21. Who would you trust to help
with your next career move?

22. What does best in class look like?
A compelling, audience-centric profile

23. Photo
Value
Prop
Rich
Media
Summary
Reco’s

24. What does best in class look like?
Network engagement
A compelling, audience-centric profile

25. !
!

26. Who is staying on your radar?
Who appears passionate,
engaged and informed?
Ac#vity

27. What does best in class look like?
Broader engagement
Net work engagement
A compelling, audience-centric profile

28. Hundreds of thousands
of active groups
Geography
Industry
Function
Seniority
Education
Expertise
Languages
Interests
More!

29. What does best in class look like?
Thought
leadership
Broader engagement
Network engagement
A compelling, audience-centric profile

34. A meme spreads or dies in a competitive
landscape depending on its relevance
~ Depending on its “stickiness” ~
The same is true for any piece of content

35. What content will people REMEMBER?
What will make them REMEMBER
YOU?
What will people want to SHARE?

36. A lot of great content already exists

37. Content Marketing for Recruiting
in 20 Minutes a Day
Conduct a
mini-interview
Blog post
based on
yesterday’s
interview
Engage those
who
responded to
the blog
Share some
curated
Content.
Add your 2¢
Monday
Tuesday
Wednesday
Thursday
Friday
Share some
curated
content.
Add your 2¢
Ask & answer
questions in
relevant
LinkedIn
groups
Share some
curated
Content.
Add your 2¢
Ask & answer
questions in
relevant
LinkedIn
groups
Share some
curated
Content.
Add your 2¢
Share some
curated
content.
Add your 2¢

38. What does best in class look like?
!
Thought
leadership
Broader engagement
Network engagement
A compelling, audience-centric profile

39. What Makes YOU Stand Out?

40. What Makes YOU Stand Out?
Normal
Gourmet

41. What Makes YOU Stand Out?

42. What Makes YOU Stand Out?

43. What Makes YOU Stand Out?

44. Let’s talk about your customers
There are a lot of fish in the sea…
Why you?
©2013 LinkedIn Corporation. All Rights Reserved.
Speed
Quality
Brand Stewardship
Confidence
TALENT SOLUTIONS

45. How do you cement your relationships
with your customers?
And get lots of new customers too?
Speed
Quality
Brand Stewardship
Confidence
It’s more competitive than ever before…
What sets you apart
from your competition?
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

48. Everything you’re doing to elevate yourself
in the candidate’s eyes…
Also elevates you, and your firm, in your customer’s eyes
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

49. Your customers
and your prospective customers
see what you do…
and they know what it means
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

50. ©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

51. ©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

52. You’re on top of technology
You’re on top of your industry
You’re positioned for success
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

53. Today
and
Tomorrow
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

54. Who do they trust with their success?
Who do they trust with their brand?
Who would you trust
if you were in their shoes?
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

55. Um… sorry…
Why again do you
think I have time
for all this??
Efficiency
Effectiveness
Placements
Income
Do you have
ANY IDEA
what I’m dealing with over here??

56. Some Assumptions…
You’re already using LinkedIn to recruit
You’ve got a big network
You likely have some sort of Premium account
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

57. How will a firm-wide solution make me
More
Efficient
More
Effective
More
Money!
I’m already pretty damn good you know

58. 1
Saved searches & alerts
Titles, skills, schools, companies, languages and more
Build the search once and keep reaping the rewards

59. 1
Saved searches & alerts
2
One-to-many InMail

60. 2
One-to-many InMail
Personalized delivery ~ Multiple templates
Write the InMail once and keep reaping the rewards

61. 1
Saved searches & alerts
2
One-to-many InMail
3
Cross-team tagging, notes & history

62. 3
Cross-team tagging, notes & history
One source of truth.
Always know where you & your colleagues are with every candidate

63. 1
Saved searches & alerts
2
One-to-many InMail
3
Cross-team tagging, notes & history
4
Job slot flexibility

64. 4
Job slot flexibility
Post, edit, repost, remove…
As often as you want

65. 1
Saved searches & alerts
2
One-to-many InMail
3
Cross-team tagging, notes & history
4
Job slot flexibility
5
Career pages to amplify your brand

66. 5
Career pages to amplify your brand
Shine a light on everything you do

67. Recruiters tell us…

68. Your Leadership
Customer Retention
Recruiter Empowerment
Reporting & Data Ownership
Profitability

69. Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income

70. Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income
Customer Retention/Growth ✔
Recruiter Empowerment ✔
Reporting & Data Ownership
Profitability

71. Clear
Compelling
Best in Class
Speed
Quality
Brand Stewardship
Trust
Confidence
Efficiency
Effectiveness
Placements
Income
Customer Retention
Recruiter Empowerment
Reporting &
Data Ownership
Profitability

72. Visibility
Ownership
Resource allocation
Cross pollination
Picking up where others left off

75. What
How
Why