LinkedIn recruiters are taught to tell the company's story by following this framework: - Sharing the mission, vision, and purpose of LinkedIn - Explaining how the company is fulfilling that purpose - Talking about the opportunities that lie ahead - Illustrating the company’s unique culture and values through personal stories and examples Learn more about why storytelling is a powerful (yet often ignored) skill for recruiters: https://lnkd.in/gZG-Q46

1. THE FRAMEWORK
Remember to tailor your story to unique value propositions that align to the candidates’ motivators
□ Set the Agenda
o What are your candidate’s motivators?
§ “Money aside, what are 3 critical factors that will go into your decision about where you
work next?”
§ “What really gets you out of bed in the morning?”
§ “What’s your dream job?”
□ Share our Mission and Vision (What is the purpose of LinkedIn?)
o Mission: Connect the world’s professionals to make them more productive and successful.
§ Give tangible or personal examples of how we are doing this
o Vision: Create economic opportunity for every member of the global workforce
§ Our vision is aspirational and it’s long term
§ How are we trying to achieve it?
o Share about the Microsoft acquisition and why it makes sense
§ Microsoft’s mission: Empower every person and every organization on the planet to
achieve more
□ Explain The Economic Graph (How do we plan to actualize our purpose?)
o The Economic graph is composed of 6 components: Members, Companies, Jobs, Skills,
Schools, Knowledge
o Break down the economic graph through examples / stories
□ Talk about Our Global Opportunity (What are we working on?)
o Membership Growth
§ Currently LinkedIn has over 500,000,000 members across the platform
§ Draw or explain our growth strategy using concentric circles
o Our products
§ Members
• Value prop: Advance my career
• Share 1-3 features on LinkedIn that help our members
o Make it personal if you can (to yourself or the candidate)
§ Customers
• Value prop: Work Smarter
• Share high level overview of our business lines
o LinkedIn Talent Solutions
o LinkedIn Marketing Solutions
o LinkedIn Sales Solutions
o LinkedIn Learning Solutions
□ Share our Cultures & Values and DIBs (How do we work?)
o Culture: Pick 1-2 components and share examples / stories
§ Transformation
§ Integrity
§ Collaboration
§ Humor
§ Results
o Values: Pick 1-2 components and share examples / stories
§ Members first
§ Relationships matter
§ Take intelligent risks