Moving Forward Together: North American Insights on Talent Management

Moving forward together
Sankar Venkatraman
Global Product
Evangelist,
LinkedIn
Sarah Lawless
Insights Sr. Manager,
LinkedIn
Kaeisha O'Neal
Sr. Customer
Success Manager,
LinkedIn
Insights on Talent
Management
Lisa Lee
VP of Global Culture,
Belonging, and People
Growth
DoorDash

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We’re in it together
LinkedIn mission and visionAgenda 1
2
3
4
5
Stay informed
Key trends and insights
Stay connected
Customer conversation
Stay productive
New product updates
Stay curious
Live Q&A

Vision
Create economic opportunity for
every member of the global workforce.
Mission
Connect the world’s professionals
to make them more productive
and successful.

Our most important company value.
Members first

A digital representation of the global workforce

The culture of business is changing
Beyond
• Shareholders first
• Near-term financial
success
• Talent assembled based
on credentials and past
accomplishments
To
• Employee first
• Long-term purpose-
driven impact
• Diverse talent built based
on capabilities and
potential

Multiple transformations are accelerating
the future of work
Digital: data/technology
AI, automation, and data are
democratizing the playing field. Virtual
productivity creates a competitive edge.
Workforce: skills gap/DIBs
A focus on diversity and inclusion is
reshaping companies, while the pandemic
has created a new world of remote work.
Workplace: remote/flex work
Human intellectual capital is no longer
location-constrained. Remote teams
are powering technological innovation.

The companies
that win will make
people success
their priority.
When your people succeed,
your organization succeeds.

Varying stages of global hiring growth
Hiring rate by country – YoY % Change
20%
-40%
-80%
Apr 26
Source: LinkedIn Platform Data, April 26–August 16, 2020
Australia
With slow and steady
growth early on, we
are seeing a recent
dip and flattening in
hiring rate.
Australia China France BrazilUnited Kingdom Canada United States
-60%
-20%
0%
40%
May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
China
Continues slow
but steady growth,
with dips aligning to
holiday periods.

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
France
Steady and consistent
growth over time, now
showing growth over
last year.

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
United Kingdom
Continues an
upward trajectory,
showing the fastest
growth among
countries reported.

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
Brazil
After seeing growth
over the last few
months, now
flattening almost at
par with previous
year.

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
Canada
Continues steady
growth upwards since
May.

20%
-40%
-80%
Apr 26
-60%
-20%
0%
40%
United States
Hiring growth slowed
down in early July,
flattening during
summer months.

LinkedIn U.S. recovery tracker
Source: Carl Shan, LinkedIn Economic Graph Research and Insights. Detailed methodology at economicgraph.linkedin.com/workforce-data
Public Indicators 2/1 2/8 2/15 2/22 2/29 3/7 3/14 3/21 3/28 4/4 4/11 4/18 4/25 5/2 5/9 5/16 5/23 5/30 6/6 6/13 6/20 6/27 7/4 7/11 7/18 7/25 8/1 8/8
New Covid-19 Cases
Initial Unemployment Claims
S&P 500
LinkedIn Economic
Indicators
LinkedIn Labor Stress Index
LinkedIn Hiring Rate (LHR)
LHR for Travel and Leisure
Job Postings
Small Business Job Postings
Job Posting Industry Diversity
Confidence in Employer
Outlook
Worse Better

Why focus on the contractor workforce now?
Source: https://www.gartner.com/smarterwithgartner/9-future-of-work-trends-post-covid-19/
32% of organizations are replacing
full-time employees with contingent
workers as a cost-saving measure.
– Brian Kropp, Distinguished Vice President, Gartner
“ “

0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
3/16/20 3/26/20 4/5/20 4/15/20 4/25/20 5/5/20 5/15/20 5/25/20 6/4/20 6/14/20 6/24/20 7/4/20 7/14/20 7/24/20 8/3/20 8/13/20 8/23/20
May 2020 marked a rise in the proportion of contract jobs in US and Canada.
Consider adapting your strategy to capture the change in contract work
Note: The rate of contract job postings is the percentage of all job postings labelled as a contract role.
Demand in Canada Demand in the US

6.2M+
As of August 21st 2020
1.7X
March - August 2020
Compared to full-time
members in the region
3.8X
March – August 2020
Compared to full-time
members in the region
Adding the contract workforce to your talent strategy
could offer new solutions and opportunities
NAMER, August 2020
more likely to
accept an InMail
more likely to have
viewed a job
members seeking
contract work

Where can
you find the
highest volume
of people
interested in
contract work?
Functions
Operations
Engineering
Business development
Information technology
Education
NAMER, August 2020
Industries
Software & IT services
Finance
Education
Corporate services
Manufacturing
Healthcare
Skills
Data analysis
Adobe photoshop
Analytical skills
Business analysis
SQL
Program management
Social media marketing
Process improvement

Talk
shop
Diversity, Inclusion & Belonging
Sankar Venkatraman
Global Product
Evangelist,
LinkedIn
Lisa Lee
VP of Global Culture,
Belonging, and People
Growth
DoorDash

Diversity,
Inclusion &
Belonging
resources
Build diversity and inclusion
You're uniquely positioned to drive your organization's
diversity and inclusion efforts forward. Here are six tips
to help you take your next step.
https://lnkd.in/SixDIBsTactics
Free Diversity & Inclusion Courses
Become a stronger ally and have inclusive conversations
with this "Diversity, Inclusion and Belonging for All"
LinkedIn Learning path.
http://lnkd.in/DIBLearningPath
Event: “How to Build a Diverse Talent Pipeline”
Join talent leaders from Netflix and Whirlpool as they
discuss how to create a diverse talent pipeline and build a
more inclusive workforce.
Sept. 17 | https://lnkd.in/DIBsTalentPipeline

Tools for the entire talent journey
Plan
a workforce that
prepares you for the future
Hire
people with the
specialized skills you need
Develop
a culture that puts people
at the center of your business

LinkedIn Talent Solutions helps talent-first companies build and develop winning teams
by providing intelligent tools and unique insights.
Plan
Build an informed strategy.
LinkedIn Talent Insights
Hire
Recruit more efficiently.
LinkedIn Recruiter
LinkedIn Job Postings
Recruitment Ads
LinkedIn Career Pages
LinkedIn Talent Hub
Develop
Empower your employees.
LinkedIn Learning
Glint
The LinkedIn Talent Solutions promise

Plan Hire Develop
Plan
Build an
informed strategy.

Talent Insights
Informed
talent decisions,
powered by
real-time insights
48,414
2%
Very high This talent is very hard to hire
16%
84%

Answering
your toughest
talent questions
Talent Insights
ü Pipeline for the future
ü Source talent
more effectively
ü Address current and
future skills gaps

Automated Insights allows you to stay on top of
the talent landscape, so you can make proactive
hiring decisions
• Surfaces personalized information on
target talent pools
• Uses machine learning to make smarter
recommendations over time
• Located directly in your flow of work
Drive talent decisions
with Automated Insights
Talent Insights

Talent Insights
Discover
our first two
Automated Insights
Spikes in hires / departures
within your target talent pools —
on your LTI homepage
Personalized insights based
on your Recruiter searches —
to your Inbox*
Arriving this month!
*Only available for customers with both Talent Insights and Recruiter.

Plan Hire Develop
Hire
Find and recruit the
best talent efficiently.

New profile photo frame
and feed hashtag
on LinkedIn.com
Allows members to
indicate their availability
as “Immediate” or “Flexible”
Language update for the
Open to New Opportunities spotlight
in New Recruiter & Jobs
Introducing
#OpenToWork
#OpenToWork
Helps job seekers connect with
recruiters and ask for support
from the LinkedIn community

#OpenToWork
A quick look
at how it works
Select the roles you’re interested in,
then let others know you’re looking

#OpenToWork
#OpenToWork
on LinkedIn.com
When members choose to share their
‘Open to work’ status with the entire
LinkedIn community:
• A green photo frame is automatically
added to their profile photo
• Members are prompted to make a
post on their feed using the hashtag

#OpenToWork
#OpenToWork on
New Recruiter & Jobs
When recruiters apply the 'Open to work'
Spotlight filter, candidates who’ve shared
their status with all LinkedIn members
will appear with a green photo frame.
Members sharing their status with
recruiters only will appear in
the spotlight search, but will not have
a new profile photo frame.

Skill Assessments
The shift to
skill-based hiring
Find better matches faster
by focusing on members
with standout skills

Skill Assessments
Find the right hire with
badges in your search
Skill Assessments can help you find “hidden gem” talent
by expanding your talent pool. This year we plan on
launching translated assessments internationally, with a
focus on France, Germany, and the Netherlands.
84assessments
covering tech,
business, and
design
3.8M
badges have
been earned on
the platform as of
July 2020
total assessments
launched on the
platform by end
of 2020
100+

Candidates who
earn Skill Assessment
badges have a
greater chance
of getting hired*
Skill Assessments
*Based on correlational study of Skill Assessment score and hiring outcomes.
Candidates must score in the top 30th
percentile to pass a Skill Assessment —
only the highest quality candidates can
earn a badge.
• LinkedIn third-party subject matter experts
write and vet all LinkedIn Skill Assessments
• Skill Assessments are adaptive, like
standardized tests, ensuring rigorous testing
Demonstrates
exceptional
knowledge
20%

Candidate messaging
Candidates can add a message
(and context) to their “Yes or No”
InMail responses
• Receive a single response including
the message from the candidate
• Get more context on candidate interest
from their message
• Prioritize your outreach and spend
more time with interested candidates
Improved
Accept/Decline
messaging
Y O U S P O K E ,
W E L I S T E N E D

Name pronunciation
New audio feature helps you make a
great first impression with candidates
• A person’s name is a fundamental aspect of
their identity
• Pronunciation is just as important as the name itself
• Hear the correct way to pronounce a
candidate’s name
Learn how to
pronounce a
candidate’s name
Y O U S P O K E ,
W E L I S T E N E D

Trending Employee Content
Job Details pages now include
Trending Employee Content
• Promote your company culture
• Engage potential applicants while
they’re considering your role
• Provide a more engaging experience
for job-seekers
Showcase your
employer brand

Drive more Pipeline Builder leads,
right from Campaign Manager
• Engage people most likely to
submit a Pipeline Builder form
• Align your media spend with
your business goals
• Improved ROI — more than just
impressions and clicks.
Talent leads
now optimized
for conversion
Enhanced Cost-per-click

Job Applicants analytics
Job Applicants analytics create improved ROI transparency,
giving you a deep dive into key data
• Job Apply Rate
• Cost Per Job Apply
• Proves the value of campaign budget further down the hiring funnel
Explore the metrics
that matter

Live Q&A
We’re ready
to answer
your questions.

Three things to remember
Find "hidden gem" talent with
Skill Assessments
In New Recruiter and Jobs try using the
Skills filter to focus on candidates who
have passed certain Skill Assessments to
help expand your talent pool.
Event: How to Build a Diverse
Talent Pipeline
Join talent leaders from Netflix and
Whirlpool as they discuss how to create
a diverse talent pipeline and build a
more inclusive workforce.
Sept. 17 | https://lnkd.in/DIBsTalentPipeline
Explore the #OpenToWork
feature
Whether you’re currently hiring or
pipelining for the future, this new spotlight
makes it easier to find active job seekers.

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your feedback.
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Moving Forward Together: North American Insights on Talent Management

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