Isabela Cardoso, LinkedIn Ruth Neligan, LinkedIn Building pipeline doesn’t mean you have to have recruiters sourcing candidates 24 hours a day, 7 days a week. Instead, put your talent brand to work for you and generate pipeline through your outreach efforts. Join this session to learn how you can use storytelling techniques to efficiently fill your pipeline with qualified leads. Key highlights: The importance of storytelling. How to make your brand work for you. Use your brand to create a long-term pipeline by influencing and attracting potential candidates. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

2. ​Isabela Cardoso
​Customer Success Manager
​LinkedIn EMEA
Want to know how to build a good pipeline
of talent? Tell a story!
​Ruth Neligan
​Solutions Consultant
​LinkedIn EMEA

3. Today’s
agenda
• Introduction
• The importance of storytelling
• Bring your stories to life
• Q&A

5. ​“If history were taught in the form of stories, it
would never be forgotten.”
​- Rudyard Kipling

6. 38,000 BCE
Earliest cave
paintings in Asia
and Europe
The Gutenberg Bible
was first printed
Number of foreign
language translations
of Harry Potter
Number of hours per
month that users spend
watching Netflix
731450s 10 billion

7. People will forget what you said, people
will forget what you did, but people will
never forget how you made them feel.
​- Mary Angelou

10. How to tell your stories on
LinkedIn

11. Bring your stories to life with the
next generation of Career Page

12. And change the story you tell depending on
the talent you are trying to engage
Visually tell your story

13. Feature stories from your employees
​Employee
stories
​Company
images

14. Story #1
Tell your story to members directly on
their newsfeed
Tell your story
to members
directly on their
newsfeed

15. Target relevant members with stories that will make them care
Sponsored
Update
Freshing shared:

16. Freshing
…and captivate them to learn more and express their interest
Build pipeline
using a lead
capture landing
page; candidates
can express
interest in role

17. Story #3
Tell your story in your job description
Tell your story
in your
Job Posts

19. Track the
Signals

21. 1.Tell a relevant story
2.Track the signals
3.Don’t over complicate

22. Q & A