Full post: http://blog.linkfluencer.com/frequently-asked-linkedin-question/ Every month we receive a tonne of LinkedIn questions from the community. Ranging from blogging, email marketing, content marketing, connecting with others and the list goes on and on… Now out of all the questions we’ve received, there’s one that majority of the community are dying to know the answer to: Should I focus on quality or quantity when building my network on LinkedIn? Read the full post to find out what you should do: http://blog.linkfluencer.com/frequently-asked-linkedin-question/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY
The Most Frequently Asked
LinkedIn Question

2. INTRODUCTION
Every month we receive a ton of LinkedIn
questions from the community. Out of all the
questions we’ve received, there’s one that’s been
asked the most:
Should I focus on quality or quantity when
building my network on LinkedIn?

3. WHICH WAY IS BEST?
There’s long been an (often) animated debate as to the “right” way to approach networking and
particularly to building your network on LinkedIn. And typically you will have two vastly different
opinions.
There are advocates of a quality-based approach whereby only connecting with people they either
know well or who are directly relevant to them and what they do. And on the flip side there are net-
workers who believe “quantity” is more important than quality and connect with everyone and
anyone.
Why not have both? Here’s how you achieve just that:

4. CONSIDER YOUR GOALS
First and foremost, make sure that your networking principles are based on the marketing goals and
objectives you’re looking to achieve. And ensure those objectives are clear and specific.
LinkedIn is no different to any other marketing campaign, you need to ensure there is a purpose
behind your marketing efforts.

5. WHO DO YOU NEED?
Now that you know your marketing objectives get clear on exactly who you need to connect with in
order to achieve them.
To do this, you would need to identify the following areas:
– Industry
– Profession
– Location
– Size of company
– Decision maker

6. GET ADVANCED
With this in mind, use the “Advanced Search”
feature on LinkedIn to find a pool of these
contacts of whom you can connect with.
Go to the top of your LinkedIn profile and click
on the ‘Advanced Search’ link located in the
middle at the top of your page. When you click
on this link, a pop up should appear that looks
like this:

7. GET ADVANCED
Once you’ve populated these areas, simply hit
the “Search” button located at the bottom left
hand corner of the search feature.
LinkedIn will then give you a list of potential
contacts you can connect with based on the
criteria you entered within the advanced
search process.

8. GET ADVANCED
Once you have landed on a potential contact’s
profile page, simply ask yourself 3 questions to
identify whether the person you’re about to
send a connection invitation too is a quality
contact or not:
Q1: Do they have a profile picture?
Q2: Have they got more than 150+ connections
Q3: Have they completed more then 50% of
their profile?

9. GET ADVANCED
If after a quick glance, you can’t answer yes to 2 out of the 3 questions mentioned above, you need
to simply move on. There’s no point on spending all this time building your network if the people you
are connecting with DON’T:
– Regularly login to their account
– Take networking seriously
With over 360 million members and 2 new members joining every second, there is bound to be
thousands of people you could potentially connect with in your target market. So why waste your
connection invitations building a network with the wrong audience?

10. DISCOVER THE 3 STEPS TO
LINKEDIN MASTERY
Want to learn more about LinkedIn? Download our FREE digital guide
today and learn how you too can start using LinkedIn to generate a ton of
media exposure, secure joint venture partnerships and build hundreds of
new leads for your business. Over 14,000 businesses have now benefited
from this methodology. Access it Here!