This document provides information about performing a personal SWOT analysis, including definitions of its key parts. A SWOT analysis involves evaluating internal strengths and weaknesses, as well as external opportunities and threats. It is a useful technique to take better decisions, focus on strengths, overcome weaknesses, uncover opportunities, and minimize threats. The document gives examples of questions to consider for analyzing strengths, weaknesses, opportunities, and threats. It also provides tips for conducting a SWOT analysis rigorously and objectively.

1. PERSONAL
SWOT ANALYSIS
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2. SWOT ANALYSIS
What?
Why?
How?
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3. SWOT
Strengths
Weaknesses
Opportunities
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Threats 3

4. WHAT IS SWOT
ANALYSIS?
A situation analysis
technique
for evaluating
internal strengths and weaknesses;
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and for examining 4

5. STRENGTH?
An
internal resource
or capability
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helpful to achieve
the desired goals. 5

6. WEAKNESS?
An
internal attribute
or barrier to
achieve
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the desired goals. 6

7. WHAT IS AN
OPPORTUNITY?
An
external condition
that could provide
a competitive
advantage.
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(if properly leveraged) 7

8. THREAT?
An
external condition
which could
damage
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the scope for
attaining objectives.
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9. WHAT IS SWOT
ANALYSIS?
A situation analysis
technique
for evaluating
internal strengths and weaknesses;
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and for examining 9
external opportunities and threats.

10. SWOT ANALYSIS
What?
Why?
How?
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11. WHY SWOT
ANALYSIS?
You were born to win;
but to be a winner,
you must plan to win,
prepare to win,
and expect to win.
- Zig Ziglar
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12. WHY SWOT
ANALYSIS?
 to take better decisions
 to focus on strengths
 to overcome weaknesses
 to uncover opportunities
 to minimize threats
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
to take pro-active decisions
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13. SWOT ANALYSIS
What?
Why?
How?
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14. ANALYSIS
 What unique skills do you have?
 What do you do better than anyone else?
 What unique resources can you access?
 Why do people praise you?
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 What achievements are you proud of?
 What values do you believe in? 14

15. ACTIVITY 1
 Think & list your strengths
 Form pairs
 Describe to your partner
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 Share with class 15

16. WEAKNESSES
ANALYSIS
 What skills/knowledge do you lack?
 What skills could you improve?
 What do you avoid doing?
 What do others see as your weaknesses?
 What resources are you deficient in?
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 What are your negative work habits?
 What personality traits hold you back? 16

17. ACTIVITY 2
 Think & list your weaknesses
 Form pairs
 Describe to your partner
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 Share with class 17

18. OPPORTUNITIES
ANALYSIS
 What opportunities to learn are open?
 What situations can you take advantage of?
 Do you have contacts to help/advise you?
 What others’ failures can you exploit?
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 Have you any solutions to others’ complaints?
 Is there a unfilled need around you? 18

19. ACTIVITY 3
 Think & list your opportunities
 Form pairs
 Describe to your partner
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 Share with class 19

20. ANALYSIS
 What obstacles do you currently face?
 What are your competitors doing?
 Is the demand for your strengths declining?
 What trends could harm your interests?
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 What threats arise from your weaknesses?
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21. ACTIVITY 4
 Think & list your threats
 Form pairs
 Describe to your partner
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 Share with class 21

22. TIPS
Be rigorous & be objective
View from all perspectives
Be realistic & be specific
Use verifiable facts only
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Prioritize
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23. mnRAJU
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to
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