Getting the big links. Using Creative Campaigns to win in SEO - make good shit. Learn Inbound conference in Dublin July 2015.

1. Using Creative Campaigns
to WIN in SEO
LisaDMyers #learninbound

2. Who dat Lisa Myers?
• CEO of SEO Content Marketing Agency; Verve Search
• 10+ years in SEO
• Written several best practise guides and whitepapers on SEO
• Co-founder StateofSearch.com now StateofDigital.com
• Founder of SEO-Chicks.com and Womeninsearch.net
• “Search Personality of theYear” UK Search Awards 2011
(which means I’m very funny don’t you know).

3. Best SEO Agency – Best Content Marketing – Best Pan European Campaign
European Search Awards 2015

4.
2012

5. Buying
Links
Directories
Article
Marketing

6.
So Creating Good Quality articles WORKED

8. FCUK
SEO

9. by early 2014…

10. Most SEOs were knee dee
trying to resolve penaltie

11. The black hats were
now charging for
removing the links
that they sold you the
year before

12. By now everyone was desperately jumping on
the content marketing bandwagon…

13. 2011 2012 2013 2014 2015

14. X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
ource: the awesome @DaveTrott

15. Think like a 50’s Ad Agenc
and execute like a geek.

16. Attract rather than sell

17. Create content that DESERVES links and
MARKET that content.

18. MAKE GOOD SHIT

19.
Getting the
BIG links

20. Our Mission: Link Equit

23. RESULTS

24. Any BIG links?

25.
339
Linking Root Domains

26. 2.4 Million
Views

27. 633,608
Views

28. Social
Total
182,733,
of
which:
Facebook:
63,942
Tweets:
6,851
Google+:
2,191
Stumbles:
104,080
LinkedIn:
2,362
Pinterest:
3,307

30. It’s not bragging if it’s true

31. Expedia Nordics

37.
Nordic Emigration Campaign

43. So far:
15+ BIG links across Nordics
40,000 visits
A bunch of social shares

47.
How?

48. Luke:
Luke: “I can’t believe it”
Yoda: “That is why you fai
….you sissy Luke…

49. IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference
between Elon Musk and
someone in a dead end job?

50. 100 people theory

51. How you think

52. Put your index fingers together!

54. t’s not who you are that holds you back,
t’s who you think you are.
David Brinkley

55. I’m outta here father
mockers!!

56. THANKYOU!
Lisa@vervesearch.com
@LisaDMyers
@VerveSearch