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CIM Personal Branding Presentation
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CIM Personal Branding Presentation
1.
Punch Above Your
Weight v 3.0 Dr Alan Rae, Managing Partner www.howtodobusiness.com Dr Lisa Harris, University of Southampton
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This is how
it fits together
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The CIM’s view
of Brand
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Your task is
to build a brand that attracts business to you over and above what you can do by selling and networking
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Monthly E-zine
37.
Beermat.Biz
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Sales Page
39.
Mike is his
own product
40.
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Here he is
in 2003
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43.
Blogs on Ecademy
Andrew is ranked 59 th – 19 blogs in 3 months
44.
His Ecademy Profile
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His Web Site
46.
His Newsletter
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48.
So here is
Andrew’s Autosignature when he blogs on Ecademy Each phrase is a key word that is the anchor text For a specific page on his site
49.
This Builds your
Brand in Google’s mind
50.
51.
52.
Gary in Action
53.
Wine Library TV
54.
http://personalbrandingblog.wordpress.com
55.
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