marketing, types of markets, 4p, 7p, 8p, stages of marketing, scope of marketing, selling and marketing, marketing concept

7. Marketing mix product promotion place price

9. Seven p’s

21. The scope of marketing.

25. Marketing management ?

27. Evolution of marketing.

32. Orientation of management towards marketing.

33. The five distinct concepts of marketing

40. Selling and marketing

42. The marketing concept

50. Limitations of marketing concept.

52. Value driven marketing