SlideShare une entreprise Scribd logo
1  sur  46
Develop
branding & creative direction 2014.

˟lizz brazen.
What Is
Branding?
˟lizz brazen.
it’s all about perception
“Branding is about signals–the
signals people use to determine
what you stand for as a brand.
Signals create associations.”
–allen adamson
˟branding signals.
defining brand signals
The Branding Process.
1. Brand Strategy
2. Brand Experience

˟branding signals.
Phase One:
Brand Strategy.

˟lizz brazen.
brand strategy
a) The Brand Idea.
+ what do we stand for?

b) The Brand Personality.
+ what is the attitude we want to project?

c) The Creative Brief.
+ what strategy did we discover?
˟branding strategy.
what are we selling
Our brand provides...
 database
 professional development
 communication
 quality assessment & improvement

˟brand products.
who are our prospects
Our brand’s users...
 individuals
+
+
+
+
+
+
+
+

Administrators
Directors
Providers
Caregivers
Teachers
Trainers/Educators
RBPD Specialists
Aides

 organizations
+
+
+
+
+
+
+
+
+

Family Child Care programs
Center-based Child Care programs
Public School-based programs
Summer programs
School-age care & education programs
Head Start programs
Training Sponsors
Child Care Aware agencies
Higher Education Institutions

˟brand audience.
target-market profiles

Pam






female
age 37
aide
center-based
training & career
opportunities

Ruth






female
age 56
provider
home-based
parent aware
application &
coaching

Derrick






male
age 33
teacher
after-school
validate data,
securely host
documents

Kate






female
age 24
caregiver
friend/neighbor
training
opportunities,
certification

˟brand clients.
what are our goals
Our brand’s objectives...






engaging our audience as partners in their success
offering free & subsidized resources to improve quality
promoting a sustainable, thriving industry-ecosystem
improving the lives of children & youth
verifying professional data, secure documentation
hosting and validation

˟branding strategy.
what is our attitude
Our brand values...







care
trust
partnership
education
innovation
excellence

˟branding strategy.
brand idea

Quality at
Work.
˟creative direction.
brand personality




Cooperative
Secure
Achieving





Developing
Resourceful
Supportive

˟creative direction.
brand creative brief







background: the minnesota quality improvement and registry tool is a new
website that supports the early learning and school-age care community.
objective: to debut this new brand by creating a brand strategy, brandname
and brand idea. Then, creating an identity system (including logo, colors and
tagline).
target audience: individuals and organizations in the early learning and schoolage care community. Predominately women, ages 20 to 65, with varying levels
of education.
message: this brand is the ultimate multi-tool, supporting the early learning
and school-age care community, offering innovative and user-friendly quality
improvement and professional development tools and resources.
competition: no specific competitors.
distinguishing characteristics: offers a robust array of tools for improvement
and development. free service for a diverse audience. state-wide, public.

˟creative direction.
Phase Two:
Brand Experience.

˟lizz brazen.
brand experience
1) Verbal Identity.
+ what is its name; descriptor; tagline?

2) Visual Identity.
+ what does it look like? what is its style?

3) Sensory Identity.
+ what & how does it make one feel?
˟creative direction.
verbal identity
brand name: Develop
brand idea: Quality at Work.
website: developtoolmn.org
description: Develop offers training and quality
improvement tools to support early
learning & school-age care.
taglines: Imagine, innovate...but always improve.;
Dwelling in possibilities.
˟creative direction.
visual & sensory identity
visual identity: ladders, tools, hardware, construction,
geometric shapes, house/home, arrows,
chevrons, road signs, colorful, minimalist,
modern, swiss design, futuristic, flat,
color-blocking
sensory identity: precise, blunt, safe, bold, powerful, userfriendly sense/d.i.y.

˟creative direction.
Mood Boards.
˟lizz brazen.
inspiration preliminary mood-board
creative direction final mood-board
Brandmark
Design Process.
˟lizz brazen.
creative direction preliminary logo exploration
creative direction revised logo exploration
creative direction final logo
Brand Typefaces.

˟lizz brazen.
creative direction web & screen typography
Rockwell

Helvetica Neue LT Std Lt

Curabitur non lectus a massa feugiat
scelerisque a quis orci.

Curabitur non lectus a massa feugiat
scelerisque a quis orci.

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Aenean varius sapien magna, eu
condimentum erat elementum dapibus. Sed id
risus eu libero ornare consequat vitae sit amet
tellus. Pellentesque posuere est et mauris molestie
imperdiet. Integer vitae aliquam orci. Fusce
rutrum suscipit lorem non consequat. Aliquam
facilisis dictum lectus a suscipit. Fusce laoreet
sollicitudin erat, a pretium justo viverra in. Sed
sed aliquam nunc. Vestibulum posuere pulvinar
nulla scelerisque aliquam. Nulla quis molestie
lorem. Maecenas in augue at nulla aliquet semper.

Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Aenean varius sapien magna, eu condimentum
erat elementum dapibus. Sed id risus eu libero ornare
consequat vitae sit amet tellus. Pellentesque posuere
est et mauris molestie imperdiet. Integer vitae aliquam
orci. Fusce rutrum suscipit lorem non consequat.
Aliquam facilisis dictum lectus a suscipit. Fusce
laoreet sollicitudin erat, a pretium justo viverra in. Sed
sed aliquam nunc. Vestibulum posuere pulvinar nulla
scelerisque aliquam. Nulla quis molestie lorem.
Maecenas in augue at nulla aliquet semper.

ABCDEFGHIJKLMNPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

1234567890

creative direction print and accent typography
creative direction custom stencil typography
Brand Colors.

˟lizz brazen.
Main brand colors: Process Black, Process Cyan and “Tang” (PANTONE 1365 C)

Auxiliary brand colors: “Lush,” Process Yellow, “Paprika,” and “Lilac”

Neutral brand colors (listed left to right, bottom to top)
• Row A: “Denim,” “Carhart” and “Timberland”
• Row B: “Dirt,” “Earth,” “Dust,” and “Sand”
• Row C: Process Black - 90%, 80%, 60%, “Concrete”

creative direction colors
Patterns.

˟lizz brazen.
creative direction custom patterns
Pictograms.

˟lizz brazen.
creative direction custom develop pictograms
Parent Aware
Integration.

˟lizz brazen.
creative direction custom parent aware pictograms
Photography.

˟lizz brazen.
 environmental portraits

 conceptual portraits

 lifestyle portraits

 advertising photography

creative direction photography
Identity Collage &
Mock-ups.

˟lizz brazen.
creative direction identity collage
Develop Branding & Creative Direction
Develop Branding & Creative Direction
Develop Branding & Creative Direction
Develop Branding & Creative Direction
˟lizz brazen.

Contenu connexe

Tendances

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitBrand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extendedPoonam J R
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In AdvertisingGriffin Farley
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015Nancy Goldstein
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoFanen Acho
 
Creative Brief Blueprint
Creative Brief BlueprintCreative Brief Blueprint
Creative Brief Blueprintakn4fotos
 
Turn your brand into a Lovebrand
Turn your brand into a LovebrandTurn your brand into a Lovebrand
Turn your brand into a LovebrandLGND
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprintakn4fotos
 
The Creative Brief Lecture
The Creative Brief LectureThe Creative Brief Lecture
The Creative Brief Lecturemedinaciti
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
 
Idea Spectrum - Brand Strategy Tool
Idea Spectrum - Brand Strategy ToolIdea Spectrum - Brand Strategy Tool
Idea Spectrum - Brand Strategy ToolTamseel Alvi
 
Business Idea - Makeover Studio
Business Idea - Makeover StudioBusiness Idea - Makeover Studio
Business Idea - Makeover StudioAaliyaGujral
 
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyYoung Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyKhanh Nguyên
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
 
10 Things Advertising and Graphic Design Have in Common
10 Things Advertising and Graphic Design Have in Common10 Things Advertising and Graphic Design Have in Common
10 Things Advertising and Graphic Design Have in CommonTim Watts
 

Tendances (20)

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitBrand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extended
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
 
Strategic smarts
Strategic smartsStrategic smarts
Strategic smarts
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen Acho
 
Creative Brief Blueprint
Creative Brief BlueprintCreative Brief Blueprint
Creative Brief Blueprint
 
Turn your brand into a Lovebrand
Turn your brand into a LovebrandTurn your brand into a Lovebrand
Turn your brand into a Lovebrand
 
Creative brief
Creative briefCreative brief
Creative brief
 
Mod 1 and 2
Mod 1 and 2Mod 1 and 2
Mod 1 and 2
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprint
 
The Creative Brief Lecture
The Creative Brief LectureThe Creative Brief Lecture
The Creative Brief Lecture
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startups
 
Idea Spectrum - Brand Strategy Tool
Idea Spectrum - Brand Strategy ToolIdea Spectrum - Brand Strategy Tool
Idea Spectrum - Brand Strategy Tool
 
Business Idea - Makeover Studio
Business Idea - Makeover StudioBusiness Idea - Makeover Studio
Business Idea - Makeover Studio
 
Future-Proofing your Brand
Future-Proofing your BrandFuture-Proofing your Brand
Future-Proofing your Brand
 
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyYoung Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
10 Things Advertising and Graphic Design Have in Common
10 Things Advertising and Graphic Design Have in Common10 Things Advertising and Graphic Design Have in Common
10 Things Advertising and Graphic Design Have in Common
 

Similaire à Develop Branding & Creative Direction

Qveda presentation11 11_09_mail
Qveda presentation11 11_09_mailQveda presentation11 11_09_mail
Qveda presentation11 11_09_mailAchuthan Kannan
 
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing process
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processUNBOX AUSTRALIA: Removing Unconscious Bias from the marketing process
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
 
All famous company profile v3.0 july 8, 2013
All famous company profile v3.0   july 8, 2013All famous company profile v3.0   july 8, 2013
All famous company profile v3.0 july 8, 2013Pauline Pangan
 
BioCamp2018_Hokkaido_U_Sep2018
BioCamp2018_Hokkaido_U_Sep2018BioCamp2018_Hokkaido_U_Sep2018
BioCamp2018_Hokkaido_U_Sep2018Shin Yamamoto
 
Creating an Unmistakable Talent Brand and World Class Recruitment Team
Creating an Unmistakable Talent Brand and World Class Recruitment TeamCreating an Unmistakable Talent Brand and World Class Recruitment Team
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
 
Nerd Monk Profile
Nerd Monk ProfileNerd Monk Profile
Nerd Monk ProfileNerd Monk
 
An on-line personal branding strategy through social media
An on-line personal branding strategy through social mediaAn on-line personal branding strategy through social media
An on-line personal branding strategy through social mediaCatur PW
 
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...The HR Observer
 
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, ReinventionHow to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
 
Creating Communications That Connect
Creating Communications That ConnectCreating Communications That Connect
Creating Communications That ConnectMITCPS
 
Red be brand_social_11_12_2013-1
Red be brand_social_11_12_2013-1Red be brand_social_11_12_2013-1
Red be brand_social_11_12_2013-1Aleph Vietnam
 
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]LinkedIn Talent Solutions
 
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...Patrick O'Neil
 
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent Management
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent ManagementGet Em Keep Em Grow Em: a Texas BBQ of Integrated Talent Management
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent ManagementDan Medlin
 
Tbwa\Raad application
Tbwa\Raad applicationTbwa\Raad application
Tbwa\Raad applicationDaniel Matros
 
05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdfDharam Mentor
 
Merging UX and Inbound Marketing
Merging UX and Inbound MarketingMerging UX and Inbound Marketing
Merging UX and Inbound MarketingAustin Knight
 

Similaire à Develop Branding & Creative Direction (20)

Qveda presentation11 11_09_mail
Qveda presentation11 11_09_mailQveda presentation11 11_09_mail
Qveda presentation11 11_09_mail
 
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing process
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processUNBOX AUSTRALIA: Removing Unconscious Bias from the marketing process
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing process
 
All famous company profile v3.0 july 8, 2013
All famous company profile v3.0   july 8, 2013All famous company profile v3.0   july 8, 2013
All famous company profile v3.0 july 8, 2013
 
Befittinglife-Home of Inspirational and Creative eLearning
Befittinglife-Home of Inspirational and Creative eLearningBefittinglife-Home of Inspirational and Creative eLearning
Befittinglife-Home of Inspirational and Creative eLearning
 
BioCamp2018_Hokkaido_U_Sep2018
BioCamp2018_Hokkaido_U_Sep2018BioCamp2018_Hokkaido_U_Sep2018
BioCamp2018_Hokkaido_U_Sep2018
 
Creating an Unmistakable Talent Brand and World Class Recruitment Team
Creating an Unmistakable Talent Brand and World Class Recruitment TeamCreating an Unmistakable Talent Brand and World Class Recruitment Team
Creating an Unmistakable Talent Brand and World Class Recruitment Team
 
Nerd Monk Profile
Nerd Monk ProfileNerd Monk Profile
Nerd Monk Profile
 
An on-line personal branding strategy through social media
An on-line personal branding strategy through social mediaAn on-line personal branding strategy through social media
An on-line personal branding strategy through social media
 
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...
 
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, ReinventionHow to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
 
Creating Communications That Connect
Creating Communications That ConnectCreating Communications That Connect
Creating Communications That Connect
 
Red be brand_social_11_12_2013-1
Red be brand_social_11_12_2013-1Red be brand_social_11_12_2013-1
Red be brand_social_11_12_2013-1
 
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
 
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...
 
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent Management
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent ManagementGet Em Keep Em Grow Em: a Texas BBQ of Integrated Talent Management
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent Management
 
Tbwa\Raad application
Tbwa\Raad applicationTbwa\Raad application
Tbwa\Raad application
 
final porfolio 2013_01
final porfolio 2013_01final porfolio 2013_01
final porfolio 2013_01
 
05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf
 
Branding Proposal
Branding Proposal Branding Proposal
Branding Proposal
 
Merging UX and Inbound Marketing
Merging UX and Inbound MarketingMerging UX and Inbound Marketing
Merging UX and Inbound Marketing
 

Dernier

Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 

Dernier (19)

Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 

Develop Branding & Creative Direction

  • 1. Develop branding & creative direction 2014. ˟lizz brazen.
  • 3. it’s all about perception “Branding is about signals–the signals people use to determine what you stand for as a brand. Signals create associations.” –allen adamson ˟branding signals.
  • 4. defining brand signals The Branding Process. 1. Brand Strategy 2. Brand Experience ˟branding signals.
  • 6. brand strategy a) The Brand Idea. + what do we stand for? b) The Brand Personality. + what is the attitude we want to project? c) The Creative Brief. + what strategy did we discover? ˟branding strategy.
  • 7. what are we selling Our brand provides...  database  professional development  communication  quality assessment & improvement ˟brand products.
  • 8. who are our prospects Our brand’s users...  individuals + + + + + + + + Administrators Directors Providers Caregivers Teachers Trainers/Educators RBPD Specialists Aides  organizations + + + + + + + + + Family Child Care programs Center-based Child Care programs Public School-based programs Summer programs School-age care & education programs Head Start programs Training Sponsors Child Care Aware agencies Higher Education Institutions ˟brand audience.
  • 9. target-market profiles Pam      female age 37 aide center-based training & career opportunities Ruth      female age 56 provider home-based parent aware application & coaching Derrick      male age 33 teacher after-school validate data, securely host documents Kate      female age 24 caregiver friend/neighbor training opportunities, certification ˟brand clients.
  • 10. what are our goals Our brand’s objectives...      engaging our audience as partners in their success offering free & subsidized resources to improve quality promoting a sustainable, thriving industry-ecosystem improving the lives of children & youth verifying professional data, secure documentation hosting and validation ˟branding strategy.
  • 11. what is our attitude Our brand values...       care trust partnership education innovation excellence ˟branding strategy.
  • 14. brand creative brief       background: the minnesota quality improvement and registry tool is a new website that supports the early learning and school-age care community. objective: to debut this new brand by creating a brand strategy, brandname and brand idea. Then, creating an identity system (including logo, colors and tagline). target audience: individuals and organizations in the early learning and schoolage care community. Predominately women, ages 20 to 65, with varying levels of education. message: this brand is the ultimate multi-tool, supporting the early learning and school-age care community, offering innovative and user-friendly quality improvement and professional development tools and resources. competition: no specific competitors. distinguishing characteristics: offers a robust array of tools for improvement and development. free service for a diverse audience. state-wide, public. ˟creative direction.
  • 16. brand experience 1) Verbal Identity. + what is its name; descriptor; tagline? 2) Visual Identity. + what does it look like? what is its style? 3) Sensory Identity. + what & how does it make one feel? ˟creative direction.
  • 17. verbal identity brand name: Develop brand idea: Quality at Work. website: developtoolmn.org description: Develop offers training and quality improvement tools to support early learning & school-age care. taglines: Imagine, innovate...but always improve.; Dwelling in possibilities. ˟creative direction.
  • 18. visual & sensory identity visual identity: ladders, tools, hardware, construction, geometric shapes, house/home, arrows, chevrons, road signs, colorful, minimalist, modern, swiss design, futuristic, flat, color-blocking sensory identity: precise, blunt, safe, bold, powerful, userfriendly sense/d.i.y. ˟creative direction.
  • 23. creative direction preliminary logo exploration
  • 24. creative direction revised logo exploration
  • 27. creative direction web & screen typography
  • 28. Rockwell Helvetica Neue LT Std Lt Curabitur non lectus a massa feugiat scelerisque a quis orci. Curabitur non lectus a massa feugiat scelerisque a quis orci. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean varius sapien magna, eu condimentum erat elementum dapibus. Sed id risus eu libero ornare consequat vitae sit amet tellus. Pellentesque posuere est et mauris molestie imperdiet. Integer vitae aliquam orci. Fusce rutrum suscipit lorem non consequat. Aliquam facilisis dictum lectus a suscipit. Fusce laoreet sollicitudin erat, a pretium justo viverra in. Sed sed aliquam nunc. Vestibulum posuere pulvinar nulla scelerisque aliquam. Nulla quis molestie lorem. Maecenas in augue at nulla aliquet semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean varius sapien magna, eu condimentum erat elementum dapibus. Sed id risus eu libero ornare consequat vitae sit amet tellus. Pellentesque posuere est et mauris molestie imperdiet. Integer vitae aliquam orci. Fusce rutrum suscipit lorem non consequat. Aliquam facilisis dictum lectus a suscipit. Fusce laoreet sollicitudin erat, a pretium justo viverra in. Sed sed aliquam nunc. Vestibulum posuere pulvinar nulla scelerisque aliquam. Nulla quis molestie lorem. Maecenas in augue at nulla aliquet semper. ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 creative direction print and accent typography
  • 29. creative direction custom stencil typography
  • 31. Main brand colors: Process Black, Process Cyan and “Tang” (PANTONE 1365 C) Auxiliary brand colors: “Lush,” Process Yellow, “Paprika,” and “Lilac” Neutral brand colors (listed left to right, bottom to top) • Row A: “Denim,” “Carhart” and “Timberland” • Row B: “Dirt,” “Earth,” “Dust,” and “Sand” • Row C: Process Black - 90%, 80%, 60%, “Concrete” creative direction colors
  • 35. creative direction custom develop pictograms
  • 37. creative direction custom parent aware pictograms
  • 39.  environmental portraits  conceptual portraits  lifestyle portraits  advertising photography creative direction photography