1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND THE ANCILLARY
TEXTS?
A)WHAT WERE YOU TYING TO ACHIEVE IN YOUR MAIN
PRODUCTION? WAS THIS ALSO REFLECTED IN THE TWO
ADVERTISING PRODUCTS?
B)HOW EFFECTIVE DO YOU THINK THE ANCILLARY
PRODUCTS ARE IN SELLING YOUR PRODUCTION?
C)MAKE COMPARISONS WITH REAL MEDIA TEXTS.

2. WHAT DID WE TRY TO ACHIEVE?
 In our production we attempted to make a professional short film based upon the paradigm of the
romantic drama genre. We used knowledge gained from our previous AS year where we had to create a
two minute opening to a film.
 Our knowledge of cinematography, mise en scene, editing and sound, plus wider research on the
paradigm of drama and similar films allowed us to create an image of the professional film we wanted to
create.
http://bca2media2013group13.blogspot.co.uk/2012/09/sho
rt-film-research_20.html
http://bca2media2013group13.blogspot.co.uk/2012/09/ro
mantic-drama-research.html

3. WE THEN RESEARCHED SIMILAR FILMS’ POSTERS:
HTTP://BCA2MEDIA2013GROUP13.BLOGSPOT.CO.UK/2012/12/FILM-
POSTER-RESEARCH_10.HTML
Our film poster looks professional as we have
placed the main actors names at the top of the
poster and the name of the film in the centre.
Displaying the names of the actors will make
the audience decide whether they want to
watch the film. This is a common technique in
film posters.
We placed the film title in the
centre of the poster so it is the
first thing the audience will see.
This will catch their attention and
make them want to know what
the story is about.
We used the steel tongs font at the bottom of the poster to create a
more professional look as the potential audience can then see other
members of the crew such as the director and camera operator.
The certificate also states to the audience the classification of the film
has been given. We based this n research from the BBFC website.
This makes our film look professional as it shows what audiences can
view the film.
Many film posters have a star rating between one star and five stars.
We put this at the top of the poster to show to our audience that our
film is professional and enjoyable to watch.
If we had the time to recreate our poster, I
would suggest having a different background.
For example, we could have used a picture of
Sally’s house as a background photo as I feel
that the background we have used looks like a
background used for a horror film rather than a
romantic drama.

4. WE CONDUCTED RESEARCH INTO RADIO TRAILERS:
HTTP://BCA2MEDIA2013GROUP13.BLOGSPOT.CO.UK/2013/01/RADIO-
ADVERTISEMENTS-RESEARCH.HTML
 To view our radio trailer, follow this link:
http://www.youtube.com/watch?feature=player_embedded
&v=CC9TQqce55k
 We used dialogue in our from our film to provide the audience with a preview of what our film is about however,
we selected this dialogue carefully so that it doesn’t give away too much of our story so it makes the audience
want to know more about the film.
 We used a voice over to inform the audience of the film name, the directors and that it will be in cinema’s soon.
 This created a professional film trailer.

5. WHAT DID WE TRY TO ACHIEVE?
 When planning our film we wanted the audience to be able to relate to our film, be informed and be
entertained. To inform them, we emphasised the effects of alcohol abuse in which it can lead to infidelity
issues and teen pregnancy. To inform our audience whilst keeping them entertained we created a party
scene where Sally gets drunk and so the audience may also be able to relate to the film also. We also
created conflict between the characters as the main focus of our narrative. There are multiple conflicts
between characters. The most apparent is that Lizzy tries to convince Sally to tell James and George
that she is pregnant but in the end she only tells James. This conflict is not known by any of the other
characters other than Sally, however the audience know that she is lying and hiding the truth from
James and George. Our audience may be able to relate to this conflict as they may have hidden the
truth from a friend or family member before.

6. WHAT DID WE TRY TO ACHIEVE?
 Realism was an important aspect in our film as the characters and narrative had to be believable. Our
narrative is believable as teen pregnancy has increased dramatically over the past 10 years and
therefore it is relatable to real life.
 James, the victim in the narrative is a character that our predominately female audience will sympathise
with, and will be able to relate to. Our audience will sympathise with him as they see only see James
treating Sally with respect- he goes to apologise to her for their previous argument. He then forgives her
for cheating on him, even though the audience doesn’t see this, it is clearly stated by another character
in the film.
 James and Sally experience realistic events that could potentially happen to our audience.

7. WHAT DID WE TRY TO ACHIEVE?
Sally cheats on James James ties to apologise Sally tells James she is
pregnant

8. DOES OUR POSTER EFFECTIVELY SELL OUR PRODUCTION?
The picture of Sally, the main girl, in the centre of the poster sells our
product effectively as she is holding her stomach to suggest that she is
pregnant and in her right hand is a cup of vodka which implies that
alcohol plays an important role in the film.
I think if we were to add more characters into this poster it would sell the
product more effectively as, for example, we could have taken a picture
of Sally in the middle, James at one side consoling her and George at
the other with his back turned. This would entice the audience and
make them want to watch it as it introduces three characters rather than
just one.
The title and strap line are vague. They tell the audience that someone is
being dishonest to other characters but doesn’t give away who to and why.
Furthermore, the strap line is a rhetorical question as the audience cannot
answer this until they have watched the film and understand the scenario
and therefore it makes and audience interested in the film.

9. DOES OUR POSTER EFFECTIVELY SELL OUR PRODUCTION?
We took inspiration for our film poster from the 500 Days of Summer poster
as it has the main character as the centre image. It also has the title of the
film in the centre which draws your attention immediately to the title, similar
to ours. However, we decided adapt this poster idea and apply it to our film.
For example, the facial expressions on this poster are happy, which is not
applicable to our film and therefore, Sally looks sad. In addition, the title of
our film, ‘deception’ slightly convers Sally’s stomach which suggests to the
audience that she is being deceptive over her pregnancy. We used the
same concept that is used in the 500 Days of Summer poster but in a
different context. For example, in this poster, the main character is wearing
the film title on his t-shirt and he is looking down towards it. This suggests
that the story is based around his life, similar to what we were trying to
show in our poster.

10. DOES OUR RADIO TRAILER EFFECTIVELY SELL OUR
PRODUCTION?
 We believe our radio trailer is effective because the stereotypical trailer will have a male voice over and
by using a female voice over instead, it appeals to our female target audience. This may encourage
females to watch our film as it implies that it is predominantly a female film.
 By including a voice over in our radio trailer it makes it sound professional as it is dramatic and informs
the audience about where they can see the film and what it is called.
 We also included dialogue from the final film in order to entice the audience. We used dialogue from
female and male characters so that it may appeal to a wider audience outside our target audience.
http://www.youtube.com/watch?feature=player_embedded
&v=CC9TQqce55k
http://bca2media2013group13.blogspot.co.uk/2013/01/radi
o-advertisements-research.html
Inspiration:
We researched what a radio trailer should consist
of and searched for example ones for previous
films. The radio trailer for Breakfast at Tiffany’s
has a voice over which sounds cheesy but makes
you interested in the film. When we were planning
our radio trailer we took this onto consideration as
so our narrator put excitement in their voices in
order to attract an audience.