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Flipping the Bird(s) on
the Traditional Data
Model
Laura Merling
Senior Vice President | Alcatel-Lucent
Application Enablement Platform & Strategy
Donʼt Call Me, I Wonʼt Call You"
Flipping The Birds On The Traditional Data Model V2
Flipping The Birds On The Traditional Data Model V2
Flipping The Birds On The Traditional Data Model V2
Which brings us to...
Flipping The Birds On The Traditional Data Model V2
Flipping The Birds On The Traditional Data Model V2
Flipping The Birds On The Traditional Data Model V2
NBC Sunday Night Football
Social Games (ipad and iphone)
                        =
          +
19m users x 22 min/day
                          ABC Dancing w the Stars 



                                   “Our entire business will be
                                     run on wireless and wifi
                                  networks in the next 3 years”
LTE
LTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current
  generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.
Why it matters to the 500 of you in the audience this morning


OPPORTUNITY
!   Streaming
                               • Business Model Changes
!   Immersive
                               • New markets
!   Differentiated Experience
1
                                  3
 It’s bigger than an addiction to a game.

                          “Why will mobile carriers be willing to eat
“...a data-free version   those bandwidth costs and offer an app like
                          that for free? Rovio hopes they will do so in
of Angry Birds.”
         exchange for a cut of revenues...




     2
 “The 80 million
 views of video
 trailers l could be
 served up from the
 app itself, instead
 of from YouTube.”
Smart app developers realize
their greatest enemy could be
           their greatest friend.
        -Tsung Tzu’s not nearly as famous brother
THANK
        YOU
    @magicmerl

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Flipping The Birds On The Traditional Data Model V2

  • 1. Flipping the Bird(s) on the Traditional Data Model Laura Merling Senior Vice President | Alcatel-Lucent Application Enablement Platform & Strategy
  • 2. Donʼt Call Me, I Wonʼt Call You"
  • 10. NBC Sunday Night Football Social Games (ipad and iphone) = + 19m users x 22 min/day ABC Dancing w the Stars “Our entire business will be run on wireless and wifi networks in the next 3 years”
  • 11. LTE LTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.
  • 12. Why it matters to the 500 of you in the audience this morning OPPORTUNITY !   Streaming • Business Model Changes !   Immersive • New markets !   Differentiated Experience
  • 13. 1 3 It’s bigger than an addiction to a game. “Why will mobile carriers be willing to eat “...a data-free version those bandwidth costs and offer an app like that for free? Rovio hopes they will do so in of Angry Birds.” exchange for a cut of revenues... 2 “The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”
  • 14. Smart app developers realize their greatest enemy could be their greatest friend. -Tsung Tzu’s not nearly as famous brother
  • 15. THANK YOU @magicmerl