Slides from my talk at Monki Gras 2012 in London on February 1st.

1. How Telcos Got
API Religion
co de
Laura Merling
@magicmerl
#apireligion
SVP, App Enablement
Alcatel-Lucent

2. Of course, there’s a beer analogy.
#apireligion

3. us try)
o ind
e telc
ha n th
old er t
ly t hing
n
th eo
a ybe
(m
#apireligion

4. Beer started
pure... New, non-
corporate
Then it brewers
commoditized are now
changing
the game
#apireligion

5. or
w, .”
no ce S.
ht an he U.
rig iss er in t
ley ena ft brew
al R t cra
V
n he larges
ico g t o., the
il in r C
S r ee
like e duston B
t's nc der of Bo
"I r e un
loKoch, fo
F im
J #apireligion

6. #apireligion

7. the
intertubes happened.
Telco exec
#apireligion

8. Then wireless. Then voice disappeared.
Then the phone itself
literally took a back seat.
#apireligion

9. Like the big brewers, the phone
companies were pushing
commoditized product.
#apireligion

10. And that gave opportunity to “craft” telcos:
#apireligion

11. And, like the big brewers, telcos are started to realize they
need to move faster, be more “craft”-like.
#apireligion

12. HOW TO
Remaking the telcos is like making beer.
THE EQUIPMENT
MAKE BEER Most items can be purchased at your local homebrew store
6. 9.
3.
7.
2. 5.
FERMENTER 4.
8.
1.
1. Fermenter, usually a 2. Air lock and stopper to 3. Thermometer 7. Bottle capper, a device that
food-grade plastic bucket with a allow carbon dioxide to escape 4. Racking cane & tubing clamps bottle caps on bottles
tight- tting lid (more experienced during fermentation while keeping for transferring beer from one 8. Sanitizing agent &
brewers may use a glass carboy) air out vessel to another bottle-cleaning brush
5. Bottles, about 50 12-oz. 9. Kitchen supplies—a
THE INGREDIENTS bottles for each 5-gallon batch,
new or reused
stove, large pot, cooking spoon,
strainer, measuring cup, can
6. Bottle ller to transfer beer opener, and a cup or bowl
Beer is made from 4 basic ingredients: into bottles
barley, water, hops and yeast.
BREWERS YEAST MALT SUGAR ALCOHOL
Beer is created when
C2H5OH brewers yeast converts
malt sugar into
CO2 alcohol and carbon
dioxide
CARBON DIOXIDE
1.
SANITIZING
THE BASIC PROCESS The most important step.
Nothing can spoil a batch of beer
SOURCES: American Homebrewers Association, SoYouWanna.com, faster than stray bacteria.
Popular Mechanics, Barley Bandits
3. 2.
BOILING MASHING
Bring wort to a rolling boil and add Steep grains in hot (but not
hops—the ower of the hop plant boiling) water to make wort,
that gives the beer avor—according a sweet liquid that's
to the recipe. basically unfermented beer.
4. 5. 6.
FERMENTATION BOTTLING DRINK UP!
Chill wort and transfer to fermenter. You now have beer! But it's at
Pitch yeast. Store beer away from beer. In order to carbonate it, you
sunlight and wait one to several must prime it with additional
weeks, depending on the recipe. fermentable sugars and bottle it.
Then wait at least two weeks.
#apireligion

13. This is what a telco looks like today.
#apireligion

14. This is what the telco looks like today.
Central Serving Regional
Offices Office Transport
VoIP Soft Phone 7342 ONT
Indoor
DH Residential 1692
CP Gateway Up to 64
GPON Splitters MSE
DHCP ONTs per
PON Line GX 550
Ethernet, HomePNA Multiservices
or MoCA GPON Metropolis® DMXtend Switch
IPTV Access Multiplexer
Set Top Box 7342 ONT 7342 OLT
POTS Distribution
Analog Phone Cabinet
1692
Sealed Expansion MSE Active 1696
Module 1692 WDM MS
OPS
Active
Access Point DWDM
IP Services Router 1692
OPS
Access Point
IP Services Router 7330
FTTN GR303
Access Point MDU TR008
IP Services Router Remote Expansion V5.2
Module Gateway TDM Switch
Metropolis® DMXpress Metropolis®
Access Multiplexer DMXtend
Access Multiplexer
#apireligion

15. This is what the telco looks like tomorrow.
(it’s not your Ma’s Bell)
#apireligion

16. 1. The data plan dies.
2. Emerging markets will rule.
3. One our own ascends.
#apireligion

17. Thank you.
#apireligion

18. The Credits
Magic 8 Ball
http://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg
Dogfish Head 120 Minute
http://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg
Coors Light Can
http://images.productwiki.com/upload/images/coors_light.jpg
Beer Evolution
http://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg
In God We Trust
http://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg
Craft Beer Sales Chart
http://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/
WSJ Article
http://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/
Bell System Logo
http://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg
Telco Exec
http://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg
Http
http://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg
Connected Car
http://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg
StarTac
http://www.retrobrick.com/startac.jpg
iPhone
http://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg
Budweiser Can
http://www.gq.com/blogs/the-q/bodega-budweiser.jpg
Monk
http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg