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myTrends 2012
online marketing
written by maik lange
Tweet me @webjets
myTrends 2012


Daily Business

Online TrendScout
 find Potentials, new Services, new Demands, major Shifts


Check the Online Marketing Pulse!
                                              Blogs           News
                                            eBooks         Interviews
                                              Conferences Magazine
                                            Online Meetings
                                               Social Stream Search
                                                  Discussion
                                                        TV
myTrends 2012



My Thesis:
 Marketing Evolution
Success = (Product + Online Service) x Crowd Engagement
                          Time

                                        1950
                  Resource based View
                                               1980
                 Market based View

         Crowd based Marketing                        2010
myTrends 2012




12*/2012
           *without warranty
-1- myTrends 2012

 Visibility Fight!

SEO
 Social Networks
News Video SEM
      Apps   Places

                      http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg
-2- myTrends 2012
Social Storyteller & Supporter
Authenticity & Motivation



good stories
have always
a happy end!
-3- myTrends 2012
Social Platforms & Networking!
Scale & Speed




http://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png



 1 Billion Facebook-User Oct 2012
 Source: Socialbakers.com
-4- myTrends 2012

Online Diseases!
keep an eye on your lifebalancecard



Digital Burn Out
Social Mobbing
Office Diseases
-5- myTrends 2012

Big Data & Social Analytics
identify the right demands & decisions




                                    BIG DATA
          Analytics ECG HeartBeat
-6- myTrends 2012

 Jobs with Potentials 2012!

 Online Performance Manager

 Community Builder

 Social TrendScout
-7- myTrends 2012
 Online Media ADS Investment
 SEO, SEM, Facebook, Youtube, Linkedin,
 Twitter, Games, Mobile Apps…

 Visibility
 Attention
 Engagement
 Leads
 Reach
 Conversion Goals
                       Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg
-8- myTrends 2012
 Mobile: Apps & Commerce
 first location based services
                          M-Commerce Trend Potential Germany
 Social Local Mobile
 App Solutions

 Mobile NFC meets
 City Marketing

 Mobile Coupon Services
-9- myTrends 2012
     Video Marketing
     TV + Online Video Platforms = Social TV
                                                     Online Video Facts in Germany




Source: http://www.youtube.com/watch?v=COvrf6NoCog
-10- myTrends 2012

Partnering & Networking
 Find Best in class partner for your Bussines Objectives


Research & Market Analysis
Campaign & Storyboarding
Content & Digial Asset Production
Social Networks Marketing & Development
Performance & Social Community Building
Mobile Marketing & Development
Monitoring & Analytics
SEO, SEM …
…
…
-11- myTrends 2012



Social Media Culture meets
Company Culture
- 12- myTrends 2012

 Big Picture Online Marketing 
 Think in smart Loops

online business is alive!

is your marketing plan
alive?
myTrends 2012

 my trend projects 2012?

 Augmented Reality  YouTube Playlist
 Digital Music  http://soundcloud.com/maik-lange
 Virtual goods & 3D Animation  http://www.xgoods.net/
 Video Production & Promotion  http://tubemax.tv/
 3D Mapping projection  YouTube Playlist
 Social Projects “SEO Studenten Workshops”  Project Berlin
 Social Platform Trends: Pinterest  Tips & Best Practice Blog
 Mobile Trends  Blog
 YouTube Video Marketing  Blog
 Social Crowd Innovation Ideas  Blog
myTrends 2012


 Thanks for your
 Attention


 Contacts: maik lange
 Tweet me @webjets

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business trends online marketing 2012

  • 1. myTrends 2012 online marketing written by maik lange Tweet me @webjets
  • 2. myTrends 2012 Daily Business Online TrendScout find Potentials, new Services, new Demands, major Shifts Check the Online Marketing Pulse! Blogs News eBooks Interviews Conferences Magazine Online Meetings Social Stream Search Discussion TV
  • 3. myTrends 2012 My Thesis:  Marketing Evolution Success = (Product + Online Service) x Crowd Engagement Time 1950 Resource based View 1980 Market based View Crowd based Marketing 2010
  • 4. myTrends 2012 12*/2012 *without warranty
  • 5. -1- myTrends 2012 Visibility Fight! SEO Social Networks News Video SEM Apps Places http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg
  • 6. -2- myTrends 2012 Social Storyteller & Supporter Authenticity & Motivation good stories have always a happy end!
  • 7. -3- myTrends 2012 Social Platforms & Networking! Scale & Speed http://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png 1 Billion Facebook-User Oct 2012 Source: Socialbakers.com
  • 8. -4- myTrends 2012 Online Diseases! keep an eye on your lifebalancecard Digital Burn Out Social Mobbing Office Diseases
  • 9. -5- myTrends 2012 Big Data & Social Analytics identify the right demands & decisions BIG DATA Analytics ECG HeartBeat
  • 10. -6- myTrends 2012 Jobs with Potentials 2012! Online Performance Manager Community Builder Social TrendScout
  • 11. -7- myTrends 2012 Online Media ADS Investment SEO, SEM, Facebook, Youtube, Linkedin, Twitter, Games, Mobile Apps… Visibility Attention Engagement Leads Reach Conversion Goals Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg
  • 12. -8- myTrends 2012 Mobile: Apps & Commerce first location based services M-Commerce Trend Potential Germany Social Local Mobile App Solutions Mobile NFC meets City Marketing Mobile Coupon Services
  • 13. -9- myTrends 2012 Video Marketing TV + Online Video Platforms = Social TV Online Video Facts in Germany Source: http://www.youtube.com/watch?v=COvrf6NoCog
  • 14. -10- myTrends 2012 Partnering & Networking Find Best in class partner for your Bussines Objectives Research & Market Analysis Campaign & Storyboarding Content & Digial Asset Production Social Networks Marketing & Development Performance & Social Community Building Mobile Marketing & Development Monitoring & Analytics SEO, SEM … … …
  • 15. -11- myTrends 2012 Social Media Culture meets Company Culture
  • 16. - 12- myTrends 2012 Big Picture Online Marketing  Think in smart Loops online business is alive! is your marketing plan alive?
  • 17. myTrends 2012 my trend projects 2012? Augmented Reality  YouTube Playlist Digital Music  http://soundcloud.com/maik-lange Virtual goods & 3D Animation  http://www.xgoods.net/ Video Production & Promotion  http://tubemax.tv/ 3D Mapping projection  YouTube Playlist Social Projects “SEO Studenten Workshops”  Project Berlin Social Platform Trends: Pinterest  Tips & Best Practice Blog Mobile Trends  Blog YouTube Video Marketing  Blog Social Crowd Innovation Ideas  Blog
  • 18. myTrends 2012 Thanks for your Attention Contacts: maik lange Tweet me @webjets