The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Mastering Wealth with YouTube Content Marketing.pdf
Social Media Monitoring Tools and Services Report 2016 Presentation
1. Social Media Monitoring
Tools and Services
Report 2016, 7th Edition
Ideya Business and Marketing Consultancy LTD.
Cambridge, United Kingdom, 26 January, 2017
Based on the Analysis of 200
SMM Technologies and Services
23. Understanding SMM Market
and Market Trends
Media Type Definition Media Components (Examples)
OWNED
MEDIA
Company’s owned media managed by a brand
and built for long term relationships with their
customers and earned media. Typically used for
targeting customers.
Company Web site, Mobile site, Company Social media
accounts including Company blog, Company microblogs
(Twitter Account, etc.), Company’s social network
accounts (e.g., Facebook, etc.), online communities, sales
collateral such as email newsletters/brochures, etc.
EARNED
MEDIA
Organic mentions of a company’s brand on
other websites, social platforms, online
communities, etc., often resulted from a
successfully executed and well managed owned
and paid media campaigns (e.g., Marketing and
PR efforts). Typically used for targeting
advocates.
Word of mouth, Buzz on Facebook Twitter, Dig, YouTube,
Flickr, blogs, forums, communities, etc.
PAID MEDIA
Paid by a brand and feeds owned and creates
earned media. Typically used for targeting
prospects.
Traditional ads, Paid Search, Sponsorship, Print,
Magazine, Television, Radio, Cinema, Banners, Direct
mail, in-store media, etc.
• Which SMM tools bring together owned and earned media?
Bringing Owned and Earned Media Together
Increasing number of SMM tools are bringing owned and earned media analysis together in one platform
Bringing together owned media posts and earned mentions allows companies to better understand the
impact of their social media activities on online buzz
24. Understanding SMM Market
and Market Trends
- Crimson Hexagon ForSight™ - Templates
for Owned and Earned Media Analysis
- Bringing Owned, Earned and Paid Media Together - Examples
• What are the other SMM tools that bring together owned, earned and/or paid media?
- Sprinklr Paid Advertising - Paid Initiatives Details and
Setting up Advertising Goals
25. Understanding SMM Market
and Market Trends
- Increased Popularity of Predictive Analytics
• Which SMM tools offer predictive analytics?
PREDICTIVE ANALYTICS (EXAMPLE) - IBM Watson Analytics for Social Media
- Predictive Analytics for Everyone: Predictive Models and Discoveries
29. Understanding SMM Market and
Market Trends
Larger businesses are becoming more sophisticated
in their social media strategies and investing in
powerful platforms and Command Centres
Example: Oracle Social Engagement and Monitoring Cloud
Social Intelligence Center View Offering “command-style
center” creation capabilities within the Oracle SRM platform
Example: BoomSonar Newshub - A Real Time
Command Center Designed to Provide a Real Time
Summary of Brands' Online Assets
30. Social Media Monitoring Tools
Key Product Features
SMM Tools and Services Report 2016, 7th Edition,
November 2016
46. Data Analysis and Visualization
Features
- Media Statistics (examples)
Sprout Social Reports – Instagram Profiles
Top Instagram Posts and Audience Growth
Klarity Single Platform – Interactions
Total Likes, Comments, Shares, Direction Of Interactions,
Strength of interactions
BoomSocial Premium Reports – Engagement Overview
- BoomSocial Premium Analysis Including Industry Statistics,
Engagement Metrics, Content Types, Hourly Activities and much more
54. Data Analysis and Visualization
Features
– Filtering of Results (examples)
Live View: Single Geofence with Social Media Post Location
Pins - Snaptrends - A Social Insights Solution
NUVI™ Dashboard - Interactive Geo-Location Map with the Street-
Level Zoom Capability
BoomSocial - A Free Tool Offering Extensive Filtering Options
and Analysis of Social Media Metrics Including Volume of Fans,
Fan Growth, PTAT, Engagement Rate, Boom Quality Score
(BQS), and much more
56. Data Analysis and Visualization
Features
– Filtering of Results & Sorting (examples)
Extensive Filtering Options, Statistics, and Messages -
Clipit Portal
Admin Campaign Geo Filters - MutualMind
Sorting - Search Results that can be sorted by Time, Reach and
Virality and Filtered by Media Source, Domains, Language, Authors,
and Time - Mediatoolkit Dashboard
• Sorting of Results
• Sorting of results by Influence, Profiles,
Time/Date, Source credibility, Relevance,
Key metrics (volume of mentions, reach,
virality, etc.) and others.
57. Data Analysis and Visualization
Features
– Segmentation (examples)
Segmentation: Personality Insights for Twitter, Powered by IBM Watson - Visualizing Audience
Personality Traits to Enable Segmentation at a Psychological Level - Audiense Dashboard
Demographics Summary: Gender Split, Gender Split
Trends, Top Interests and Professions by Unique
Authors, and Trends - Brandwatch Dashboard
59. Data Analysis and Visualization
Features
– Sentiment Analysis (examples)
iSentia Brandtology Dashboard
– Buzz and Sentiments
Social Data Visualization: Sentiment Over Time Tool
- Snaptrends
60. Data Analysis and Visualization
Features
– Sentiment Analysis (examples)
Infegy Atlas Dashboard –
- Detection and Measurement of Emotions and Themes such as
Discussions of Quality of Comments Indicating an Intent to Purchase
Infegy Atlas Dashboard –
- Detection and Measurement of Emotions and Themes such
as Discussions of Quality of Comments Indicating an Intent to
Purchase
61. Data Analysis and Visualization
Features
– Sentiment Analysis (examples)
Sentiment Analysis: Clipit Dashboard
– Analysis covering Sentiment Analysis, Trends, and Key Topics
Activity and Sentiment Analysis of Competitors - Brand
Comparison in Media Monitoring Module - Coosto
62. Data Analysis and Visualization
Features
– Human Sentiment Analysis (examples)
Manual Assignment of Sentiment - Mediatoolkit Dashboard Showing Preview of Query Results by Topic and the List of
Mentions Filtered by Croatian Language With Option to Manually Assign Sentiment to Each Mentions and Key Statistics (Likes,
Shares, Comments, Tweets, Reach, Virality)
63. Data Analysis and Visualization
Features
– Influencer Analysis
• Influencer Analysis and Profiling (2016 84% - 2015 78%)
– IDENTIFY KEY INFLUENCERS/OPINION LEADERS - key influencing blogs, sites, individuals or
networks that are leading online conversations and shaping opinions about their brand, products or specific topic
of interest.
• Opinion Leaders
– ADVOCATES: a driving force behind recruiting new customers and impacting consumers’ purchasing
decisions or company reputation, or supporting and promoting particular issues on ongoing bases
– DETRACTORS: key critics of the company brand.
– ACCESS INFLUENCER INFORMATION AND PROFILES – Understand who these people are, what is
their relationship to the company’s brand and their potential value (are they customers, prospects, advocates,
disappointed customers with a complaint, industry experts, etc.), what their other interests are (analyze all
comments of identified influencers) using both quantitative and qualitative content analysis
• Profiling: male or female, age, job, country of residence, hobbies, married, divorced, etc.
– ENGAGE WITH INFLUENCERS
– Key Metrics: What are the key metrics (e.g., SOM, % of Active Advocates, Advocate Influence,
Advocate Impact, Influence Score, Klout Score, Kred Score, PeerIndex Score, Traackr, and many
others) and what they mean?
• Which tools offer comprehensive Influencer Analysis and Profiling?
64. Data Analysis and Visualization
Features
– Influencer Analysis (examples)
Influencers Sorted by Influencer Rank - Traackr Influencer Profile - Traackr
Cogia Intelligence Web Observer 3.0
- Top Sites, Top Threads, Influencers
65. Data Analysis and Visualization
Features
– Influencer Analysis (examples)
Influencers Table - Overview
Influence Score, Tweets, Mentions, Followers, Retweets, Retweets Sent, Replies, Favorites, Listed, Klout Score, Direct
Reach, Echo Reach, Total Reach – Spotter Pulse
66. Data Analysis and Visualization
Features
– Influencer Analysis (examples)
NUVI™ Bubble Stream Chart Combining Commenter's
Influence and Sentiment
Influencers - Top Authors by Post and Reach, Top Media and List of
Key Contributors - Landau Media Dashboard
67. Data Analysis and Visualization
Features
– Influencer Analysis (examples)
Influencer Analysis and Profiling
Displaying Top Authors by Volume of Posts, Author Name, Site, Volume of
Mentions, Sentiment and Impact - Brandwatch Dashboard
Crimson Hexagon ForSight™ Dashboard
– Author Interests Analysis
68. Data Analysis and Visualization
Features
Influencer Analysis – Social Network Analysis
• Social Network Analysis - observes social structure and impact, quality
or effectiveness of a relationships between individuals or group of
individuals or organizations.
• An open source solution, NodeXL, offers a wide range of generic
network metrics that can be used to learn about network properties and
interpret them in a specific context. Such network metrics are:
• Degree Centrality: a popularity measure,
• Betweeness Centralities: bridge scores for boundary spanners, i.e. individuals who
connect disparate parts of a network,
• Closeness Centrality: a distance score for broadly connected people,
• Eigenvector Centrality: influence scores for strategically connected people, and many
others.
• Which SMM tools offer Social Network Analysis (SNA)?
69. Data Analysis and Visualization
Features
Influencer Analysis – Social Network Analysis
NodeXL Worksheet Showing Data, Network Metrics, and Visualization of Clustered Nodes
70. Data Analysis and Visualization
Features
Influencer Analysis – Social Network Analysis
Commetric Influencer Network Analysis
Interactive Social Network Analysis Map with Filtering Options (e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are
Drivers of Change, Trend-Setters and Industry Opinion Makers
71. Data Analysis and Visualization
Features
- Viral Content Tracking & Analysis
• Viral Content Tracking and Analysis (2016 17% - 2015 16% )
– Focused on tracking and measuring the viral reach and impact of a specific story or a
message on the Social Web.
– Typically includes monitoring a reach of a specific brand and topics around the brand
by considering how many people read, post, link or share specific piece of content or
information. Some of the viral metrics include measures of spread, social velocity,
direction, amplitude, period (the duration of conversation), and others.
Talkwalker’s Virality Map – helps
users to identify amplifiers of a
specific story and understand how a
story breaks and spreads through
various media types, languages, or
countries.
72. Data Analysis and Visualization
Features
- Viral Content Tracking & Analysis
• Viral Content Tracking and Analysis (examples)
Mediatoolkit Dashboard – Mentions Popularity by Virality Factor
Showing How Well Particular Mention is Penetrating across Social Media Compared to the Articles from the Same Source
Mediatoolkit Dashboard – Top Influencers by Their Average Virality Counted by Average Web Visits, Social Shares and Other Factors
73. Data Analysis and Visualization
Features
- Trend Analysis
• Trend Analysis (2016 95% - 2015 91% )
– In the context of SMM, the term trend analysis
refers to the collecting particular information
over time and identifying changes in pattern or
trend within SM content:
• E.g., changes in volume of conversations, share of
online conversation over time, trends against
competing brands and products, sentiment trending,
trending topics, user trends, message/day trend,
trending #hashtag , trending links, etc.
– Historical Data Coverage: ranges from one
week to several years
• In many cases at least 6 months of historical data is of
great value to detect key trends and justify the budget
expenditure
Trend Analysis: Klarity Cross Platform
Engagement Line Graph
• Which tools offer more than 1 year of historical coverage?
74. Data Analysis and Visualization
Features
- Trend Analysis (examples)
Trend Analysis –
– Timeline by Sentiment, Topic Analysis by Sentiment,
Tonality Analysis, Sources, - bc.lab Monthly Social Media
Report
Trends - Competitor Analysis
- SDL Social Intelligence Customer Journey Analytics
Dashboard
75. Data Analysis and Visualization
Features
- Trend Analysis (examples)
– Time Analysis Chart – Posts by Day of Week and Time
Snaptrends – A Social Insights Solution
Opinion Tracker – Interactive Timeline
77. Data Analysis and Visualization
Features
– Topic Analysis (examples)
Topic Analysis including Trending Topics in
Real Time, Sentiment Analysis, Share of Voice
and Ranking by Topics - Astute Social Listening
Dashboard
Conversation Themes
- Keyword Mentions Report - Traackr
78. Data Analysis and Visualization
Features
– Topic Analysis (examples)
Pulsar TRAC – The Bundle Visualization Showing the
Most Frequent Correlations between Keywords or Topics
Interactive Tree Map
Showing the Most
Common Terms in the
Mention Sets – iSentia
BuzzNumbers
Dashboard
IBM SPSS Modeler Premium Analysis Workbench – Custom
Social Media Analysis Using NLP including Concept Web
79. Data Analysis and Visualization
Features
– Word/Tag Cloud, Clustering (examples)
Clusters: Like a word cloud, cluster shows the most common words, but
also reveals connections between words that are commonly used together.
Cluster Analysis: Interactive Map Showing Major Themes
and Their Relationships - NexaMaster Lexical Map
- By clicking on a specific concept, users can see how the conversations
are connected
Crimson Hexagon ForSight™ Dashboard
– Cluster Analysis
80. Data Analysis and Visualization
Features
– Topic Analysis (examples)
Tracx Image Cloud
- View and Understand the Entire Conversation That Has Been Driven by both
Text and Visual Mentions(s) of Your Brand and Directly Share, Engage and/or
Publish with Ease
NUVI™ Word Burst Chart - Topic Analysis, Keyword Categorization, and
Sample Mentions
Heartbeat Topic Analysis
– Word Cloud and BuzzGraph showing
the linkages between the keywords and
“Key-Conversations”
81. Data Analysis and Visualization
Features
– Topic Analysis (examples)
Topic Analysis: iSentia Brandtology Dashboard
– Foam Tree
Affinities Providing the Data behind the
Consumers Talking About a Brand or Topic
- Astute Social Listening Dashboard
82. Data Analysis and Visualization
Features
- Benchmarking & Competitive Monitoring and Analysis
• Benchmarking and Competitive Monitoring and Analysis (2016 84%
- 2015 79%)
• Benchmarking Analysis:
– Analyzes company’s performance against industry category or selected
business competitors
– Enables companies to understand how people talk about their competitors
and identify competitive strength and weaknesses
• Key measures (examples):
– Comparison of reach, share of voice, their impact against competitors,
competitive sentiments, product feature analysis, and others
• Which SMM Tools offer comprehensive Benchmarking and/or Competitive Analysis?
• Are you able to measure effectively how your brand and products measure up to the
competition or industry as a whole?
83. Data Analysis and Visualization
Features
Benchmarking & Competitive Monitoring and Analysis (examples)
Competitive Analysis - Sentiment
Analysis and Benchmark vs. Industry and
Competitors - Buzzcapture Narrowcast
Competitive Analysis
- Top Brands by Number of Posts and Reach, List
of Key Contributors - Landau Media Dashboard
84. Data Analysis and Visualization
Features
- Benchmarking & Competitive Monitoring and Analysis (examples)
Competitive Analysis: Experience Scores and Benchmark
Performance - SDL Social Intelligence Customer Journey
Analytics
Competitive Matrix KPI's: Klarity Index
- Klarity Analytical Dashboard
85. Data Analysis and Visualization
Features
- Benchmarking & Competitive Monitoring and Analysis (examples)
Competitive Analysis: BirdSong Bespoke Analysis
– Follower Mapping on Twitter
– Basic Competitive Facebook Analysis (T-
Mobile/AT&T) – Interaction Rate, Average PTAT,
PTAT, Average Interaction per Post over Time,
Interaction Rate by Post Type - quintly Dashboard
Product Insights and Competitor Score - SDL Social Intelligence
Customer Journey Analytics Dashboard
86. Data Analysis and Visualization
Features
Benchmarking & Competitive Monitoring and Analysis (examples)
Competitive Analysis – Volume of Mentions per Day by
Competitors and Filtered per Source (e.g., Facebook)
- Mediatoolkit Dashboard
Interactive Trend Chart by Competitors with Number of Hits, Reach,
Channels, Sentiment, Languages, and Attributes Filters
Pie Charts with Channel, Sentiment, Region and Language Filters, and
List of Posts Sortable by Time and Relevance - M-Adaptive – Events
Competitive Analysis – Share of
Voice by Competitors
- Mediatoolkit Dashboard
88. Data Analysis and Visualization
Features
- Campaign Monitoring and Measurement (example)
Adobe® Social - Social Campaign Details including Goal Progress, Performance (Revenue, Click Through,
Engagements, Conversion Rate, Engagement Rate), Campaign Timeline, Revenue by Link, Revenue by Post
Type, and others
89. Data Analysis and Visualization
Features
- Campaign Monitoring and Measurement (example)
Talkwalker’s Preconfigured Use Case Dashboard -
Hashtag Campaigns Measuring the Volume,
Engagement and Reach of the Company's Campaigns
Sprinklr Dashboard Reporting - Campaign Insights
Providing Engagement (Likes, Comments, Shares) Over Time,
Engagement by Type, Engagement Trending by Media Type,
Share of Voice by Media Type, Message Scorecard
90. Key Data Analysis and Visualization
Features
Ideya Business and Marketing Consultancy Ltd
SMM Tools and Services Report 2016
TABLE 21. SMM Product Comparison Based on the Key Data Analysis and Visualization
Features: Sentiment Analysis, Influencer Analysis and Profiling, Trend Analysis,
Topic/Theme Analysis, Word/Tag Cloud or Clusters, Competitive Analysis, Predictive
Analytics, Campaign Management and Monitoring
(A Sample Out of 200 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report 2016
Product/Company
Information
Automated
Sentiment
Analysis
Human
Sentiment
Analysis
Influencer
Analysis &
Profiling
Trend
Analysis
Topic
/Theme
Analysis
Word /
Tag Cloud
or
Clusters
Competitive
Analysis
Campaign
Mgmt. &
Monitoring
BoomSonar Yes Yes Yes Yes Yes Yes Yes Yes
Coosto Yes Yes Yes Yes Yes Yes Yes Yes
94. Process Management Features
and User Interface
– Customizable Dashboard (examples)
Commetric Media Analytics Customizable Dashboards
Audience Analysis (Demographic Analysis by Gender and
Geographic Analysis by Country), Top Events Discussed and Main
Topics Discussed
Brand Embassy Insights Reports
With Ability to Customise Reporting
Dashboard with Widgets
95. Process Management Features
and User Interface
– Customizable Dashboard (examples)
Coosto: Customizable Dashboards
Customizable Narrowcasting Dashboard for PR
Communication and Marketing
SentiOne Customizable Dashboard Allowing
Users to Select Widgets Based on Their Needs
(e.g., Trend Analysis by Source, Post Strength,
Gender Analysis, Gender Analysis Change, and
much more)
96. Process Management Features
and User Interface
– Customizable Dashboard (examples)
Oracle Social Engagement and Monitoring Cloud Customizable Dashboard
Analytics Including Demographics Analysis, Geographic Analysis, Total
Engagement, Trends and much more via easy drag-and-drop UI/UX
functionality. Easy one-click report sharing capabilities
OpenText Explore Customizable Dashboard Visualizations
- Sentiment Trending, Top Topics, Concept Map, and Word Tag Cloud
97. Process Management Features
and User Interface
– Customizable Dashboard (examples)
VICOs Flexible Social Media Monitoring Dashboard
98. Process Management Features
and User Interface
– Dashboard & Reporting (examples)
Echobot Reporting
New Templating Engine to Style Users’ Reports
Dashboard: BoomSonar Monitoring Dashboard
Offering Customizable and Interactive Graphs and Charts for
Analyzing Web and Social Media Results in Real Time
101. Process Management and User
Interface Features
– Workflow Management (examples)
Workflow Management: Team
Collaboration – Task Assignment –
Sprout Social
Workflow Management: Team
Collaboration – Task Assignment –
Sprout Social
Back Office Workflow
Management Tool for Project
Management, Sourcing,
Queries, Users, Data
Qualification, Quality Control,
and Dashboard Management -
SpotterStudio
102. Process Management and User
Interface Features
– Workflow Management (examples)
Workflow Management: BoomSonar Management Page
- Allowing Users to Post on Multiple Twitter and Facebook
Accounts, Check Messages and Mentions, Reply to Users and
Process Result
Workflow Management: Calendar Publishing View
- Adobe Social
Providing a New Way of Managing Scheduled and Posted
Interactions - Astute Social Publishing Calendar Interface
103. Process Management and User
Interface Features
– Workflow Management (examples)
Publishing - Message Preview in Coosto Publishing
Module with Targeting Options (Gender, Relationship,
Interest, Minimum and Maximum Age, Education)
Publishing - Sprout Social Publishing
- Asset Library
104. Process Management and User
Interface Features
– Engagement Function (examples)
Oracle Social Engagement and Monitoring Cloud
Engagement Module
Oracle SRM’s enhanced publishing capabilities that are
integrated with Social Engagement & Monitoring to better
react to insights and data in real-time that are coming via
the listening and monitoring engine
Quick Post (Compose, Preview and Engage Feature) With
Term Analysis (Word Cloud)
105. Process Management and User
Interface Features
– Engagement Function (examples)
Engagement Dashboard
Interactions - Astute Social
Engagement Console –
Cogia Intelligence
106. Process Management and User
Interface Features
– Engagement Function (examples)
Agility Dashboard - Monitor and
Engage
TrustYou Messaging Dashboard
– Service Request Interface
107. Process Management and User
Interface Features
– Workflow Reporting (examples)
Workflow Management: Workflow Report
Brand Embassy Insights Reports Showing First Response Time and
Inbound and Outbound Volumes
– Key Performance Indicators - TrustYou Analytics
Dashboard
Workflow Reporting – Real Time Monitoring of
Team’s Performance – Coosto Solution for
Customer Service
109. Process Management and User
Interface Features
– CRM (examples)
BoomSonar Social CRM
- Integrated Social CRM Allows Brands to Engage with Customers,
Assign Duties to Team Members, Track Customer Relations and
Archive Results
Brand Embassy Built-in CRM Sample
110. Process Management and
User Interface
Ideya Business and Marketing Consultancy Ltd
TABLE 22. SMM Product Comparison Based on Process Management and User
Interface: Customized Dashboards, Workflow Management, Engagement,
Publishing, CRM
(A Sample Out of 200 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report 2016
Product/Company Information
Customizable
Dashboard
Workflow
Management
Engagement
Function
Publishing
CRM System or Integration
with 3rd party CRM systems
BoomSonar Yes Yes Yes Yes
Social CRM and integration
options
Buzzcapture Yes Yes Yes
Integration with their own Social
CRM system
115. Factors Influencing Purchasing Decision
- Pricing and Clients
Pricing and Client information on more than 150 SMM products
TABLE 21. Pricing and Sample Client List (as of Nov 2016)
- (A Sample Out of 200 SMM Tools Profiles)
Product
Name
Pricing Information Key Clients
Snaptrends -
A Social
Insights
Solution
Snaptrends is priced either as an annual subscription or as an enterprise license on a per user/seat basis. The SaaS seat license also
includes a data storage component for saving search results. Each Snaptrends annual subscription seat license includes:
One-year access to the Web browser based application
Complete suite of Snaptrends analytics & reports
Access to Snaptrends training video library
Unlimited user account, location-based, and topic searches
Set number of stored results
Toll free phone support
Pricing starts between $5,000 and $50,000. Volume discounts for multi-year and multi-seat packages are also available.Customers
purchasing more than one seat license can also designate an administrative account, which provides account administration, account
access and audit capability for all standard accounts (e.g. reset user-passwords, etc.)
Snaptrends has customized pricing for professional services and custom development based on non-standard customer requirements.
Short-term, event-based licenses can also be customized and priced based on customer requirements. Snaptrends has established a
Reseller/Partner program and can also be sold as a white-label solution.
The Snaptrends user base includes
Fortune 500 companies, Global 1000
companies, advertising agencies, news
and media networks, movie studios,
telecommunications companies, energy
companies, school districts, fire
departments, first responders and non-
profit agencies worldwide.
YouScan
The company currently offers 4 plans:
Professional plan for $399 per month: The plan covers 10 topics, automatic sentiment detection, mentions tagging and reports,
direct Twitter posting.
Corporate plan for $999 per month: The plan covers 25 topics, all features of Professional plan plus user access rights, CRM
Integration, dedicated account manager;
Agency plan for $1,999 per month: The plan covers 50 topics, all features of Enterprise plan plus API access, dedicated account
manager 24/7;
Each pricing plan includes: Social media and online news monitoring and reporting, Sales Leads discovery, Multi-dimensional data
filtering and reporting, Unlimited users, Unlimited results, Trending words clustering, Spam filtering, Teamwork features, Data export,
Free account set-up and training.
YouScan clients include leading brands
and digital agencies:
Corporate clients: Nestle, Coca-Cola,
McDonalds, Danone, Michelin,
Vodafone, Dyson and others,
Agencies: Action Global
Communications, Grape (WPP),
Mindshare, Mediacom, MEC, OMD
Digital, Traffic Isobar, PRP (Weber
Shandwick), Starcom (Vivaki) and many
others.
118. SMM Technology and Services
Directory
• For SMM Tools’ profile examples please view the Report Public Excerpts from the SMM
Tools and Services Report 2016:
– Ideya’s Publication page: http://ideya.eu.com/reports.html, or
– SlideShare.net: http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-
report-excerpts-2016