Personal Information
Entreprise/Lieu de travail
Milan Area, Italy Italy
Profession
Director International Master in Luxury Management, Mip School of Management, Politecnico di Milano
Secteur d’activité
Education
Site Web
www.marketingreloaded.com/blog
À propos
Strategy and marketing consultant and professor has developed a strong international experience in consulting (as Senoir Associate for Valeocon) on business model innovation, brand portfolio building and management, multichannel marketing and marketing and new media. Head of the Marketing Department of one of the leading Italian Business School (Mip-School of Management) teaches in MBA and in-house training programmes on marketing management and marketing and new media.He has been marketing professor at the University of Siena and adjunct professor of "Brand Management in Multicultural Environment" at the University of Colorado at Colorado Springs. He is author of several books and articl...
Mots-clés
business model
marketing
innovation
co-creation
lego
fashion
digital
internet marketing
strategic design
external networks
strategy
workshops
experience
design
customer driven innovation
multichannel
Tout plus
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Personal Information
Entreprise/Lieu de travail
Milan Area, Italy Italy
Profession
Director International Master in Luxury Management, Mip School of Management, Politecnico di Milano
Secteur d’activité
Education
Site Web
www.marketingreloaded.com/blog
À propos
Strategy and marketing consultant and professor has developed a strong international experience in consulting (as Senoir Associate for Valeocon) on business model innovation, brand portfolio building and management, multichannel marketing and marketing and new media. Head of the Marketing Department of one of the leading Italian Business School (Mip-School of Management) teaches in MBA and in-house training programmes on marketing management and marketing and new media.He has been marketing professor at the University of Siena and adjunct professor of "Brand Management in Multicultural Environment" at the University of Colorado at Colorado Springs. He is author of several books and articl...
Mots-clés
business model
marketing
innovation
co-creation
lego
fashion
digital
internet marketing
strategic design
external networks
strategy
workshops
experience
design
customer driven innovation
multichannel
Tout plus