Online presence struggling? Maybe it's because your website is just downright anti-social. Use this anti-social symptom checklist to find out just how anti-social your site really is, and use the provided tips to turn things around for your website. Want a bonus? It's all in a super cool SlideShare format!
11. Ask yourself
these three
questions...
Is your content genuinely useful to your
target audience? Do they understand it?1.
2.Is your content share-worthy?
Would YOU share it?
12. Ask yourself
these three
questions...
Is your content genuinely useful to your
target audience? Do they understand it?1.
2.
Is it compelling enough to entice visitors to
want to buy or pursue a relationship with you?3.
Is your content share-worthy?
Would YOU share it?
15. A business blog is one of the most
cost-effective, easiest ways to promote
your business.
BLOG POSTS
2# Irregular, Pointless
16. A business blog is one of the most
cost-effective, easiest ways to promote
your business.
BLOG POSTS
2# Irregular, Pointless
Drive traffic to your website
Done right it can:
17. A business blog is one of the most
cost-effective, easiest ways to promote
your business.
BLOG POSTS
2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Done right it can:
18. A business blog is one of the most
cost-effective, easiest ways to promote
your business.
BLOG POSTS
2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Establish you as an authority in your industry
Done right it can:
19. A business blog is one of the most
cost-effective, easiest ways to promote
your business.
BLOG POSTS
2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Establish you as an authority in your industry
Help you to reach new markets
Done right it can:
23. You're NOT getting
the most out of
blogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
24. You're NOT getting
the most out of
blogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
Are inconsistent in frequency and quality
25. You're NOT getting
the most out of
blogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
Are inconsistent in frequency and quality
Only talk about your company, products and services
27. So how do you
do it right?
1.Publish regularly!
Have a schedule and stick to it
28. So how do you
do it right?
2.Learn what your audience is interested
in and what their pain points are
1.Publish regularly!
Have a schedule and stick to it
29. So how do you
do it right?
Offer value. Write informative content
that helps your target audience
2.
3.
Learn what your audience is interested
in and what their pain points are
1.Publish regularly!
Have a schedule and stick to it
30. So how do you
do it right?
Offer value. Write informative content
that helps your target audience
2.
3.
Learn what your audience is interested
in and what their pain points are
1.Publish regularly!
Have a schedule and stick to it
Monitor which blog posts are
successful and which aren't4.
31. So how do you
do it right?
Offer value. Write informative content
that helps your target audience
2.
Hang out where your audience
hangs out!
3.
Learn what your audience is interested
in and what their pain points are
1.Publish regularly!
Have a schedule and stick to it
Monitor which blog posts are
successful and which aren't4.
5.
33. People like pictures. Actually,
90% of the information transmitted
to our brain is through visuals.
BORING VISUALS3# Sparse,
34. So make your site more
engaging with compelling,
intriguing, funny, beautiful
visuals to:
35. Rapidly raise brand awareness
So make your site more
engaging with compelling,
intriguing, funny, beautiful
visuals to:
36. Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
So make your site more
engaging with compelling,
intriguing, funny, beautiful
visuals to:
37. Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
Make information easy to grasp and appealing
So make your site more
engaging with compelling,
intriguing, funny, beautiful
visuals to:
38. Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
Make information easy to grasp and appealing
Enhance the overall user experience
So make your site more
engaging with compelling,
intriguing, funny, beautiful
visuals to:
40. Creating compelling and readable
content won't drive results if there is
no way to share it!
SOCIAL SHARE BUTTONS4# Buried or Entirely Absent
41. 8.8% more.
Social shares and online word of mouth
marketing is an easy way to benefit from that.
Positive recommendations motivate
consumers to pay on average
42. Learn more about that here.
Social shares
drive some of
the best
referral traffic!
44. People are highly influenced by their site
experiences on different devices.
Great experiences lead to happy customers,
but a single poor experience may send them
to your competitors.
MOBILE-UNFRIENDLY
Websites
5#
45. of non-mobile site visitors
will go to a competitor's
site and 66% are more
likely to order from a
mobile-friendly site.
61%
46. Which means...
If your website isn't accessible
across various devices, you
are losing out on at least
1/2 of your new business
opportunities right away.
49. 80% of users dislike traditional
registration forms, while 73% prefer to
log in using their social accounts.
Gen Y is all about social. With them set to outnumber
Baby Boomers in the workplace in 2015, failing to offer
social login will have major consequences.
NO SOCIAL LOGIN
Offered
6#
50. 80% of users dislike traditional
registration forms, while 73% prefer to
log in using their social accounts.
Gen Y is all about social. With them set to outnumber
Baby Boomers in the workplace in 2015, failing to offer
social login will have major consequences.
NO SOCIAL LOGIN
Offered
6#
51. If people don't want to make another
username and password, why force them?
52. If people don't want to make another
username and password, why force them?
Let them log in with a
SOCIAL ACCOUNT!
55. It is crucial to be sharing content and
building influence on social media.
discussion forums
comment pages
virtual events and lectures
your blog
LACKS CREDIBILITY7# Your Brand
A great way to do this is by interacting
with your target audience on:
56. If you don't have credibility,
why would someone trust you with
their business?
57. If you don't have credibility,
why would someone trust you with
their business?
One of the best ways to build
credibility on your site is to
add social proof.
59. If you aren't fully behind using social
to promote your brand, any efforts
you do make will come across as
half hearted (at best).
NOT ONBOARD
8# You're Just
63. Initiate
Onboarding
Now!
Monitor the conversations taking place on
social about your industry and company1.
2.
Become a social advocate, produce content
relevant to your target audience3.
Identify the networks you should be
present on