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Global Social
Login and
Sharing Trends
Based on content from LoginRadius’s unified
social platform
Who can benefit from this?
Social has become an integral part of the web and has a
major impact on almost every Internet user. These social
stats could be very useful for anyone interested in social
media trends, such as:
● Marketers
● Product Managers
● Social Media Enthusiasts
● Business Owners
Social Login Preference by Users
49% of users prefer logging in
with Facebook on a website;
Google+ is preferred by 29%,
Twitter by 6% and Yahoo! by
4%.
Social Login Usage Among Gender
Male users are 12% more likely
to use social accounts for
logging into a website than
female users.
Social Login Usage Among
Age Groups
Users under the age of 35 are
more likely to use social login
than older users.
User Engagement and Return
Rates with Social Login
Male social login users are
15% more likely to return to
a website than a female
social login user.
Older users are more likely
to return to a website than
younger users.
Vkontakte users, on
average, return to a website
18 times per year; Twitter
users return 10 times and
Google+ users return 9
times.
Is Social Login Popular on
Mobile Devices?
Logging in with social accounts
is gaining popularity on mobile
devices, but 84% of adoption is
driven by PC & Mac.
Social Login Preference
Among Websites
Facebook is chosen by 55% of
websites as a social login
provider; Google and Twitter
each are chosen by 37%.
Global Sharing Popularity
Facebook has 53% of sharing
activities. Google, Twitter, and
Email respectively have 11%,
10%, and 6%.
Social Login Trends
Facebook is maintaining its
position with around 50% of all
social logins.Google+ has
increased their market share to
29%, while Yahoo! has fallen to
4%.
Want Next Quarter Stats?
Subscribe Here!
Who is LoginRadius?
We’re powering social login and sharing on more than 100,000+ websites
worldwide.
We have simplified the connections with 30 major social networks into one
unified social platform, allowing websites to integrate social login and social
sharing, capture user profile data, and obtain social analytics. By using
LoginRadius, websites can increase user engagement, better understand
their users, and convert users into their brand ambassadors to drive
business.
Learn more at www.loginradius.com

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Global Social Login and Sharing Trends

  • 1. Global Social Login and Sharing Trends Based on content from LoginRadius’s unified social platform
  • 2. Who can benefit from this? Social has become an integral part of the web and has a major impact on almost every Internet user. These social stats could be very useful for anyone interested in social media trends, such as: ● Marketers ● Product Managers ● Social Media Enthusiasts ● Business Owners
  • 3. Social Login Preference by Users 49% of users prefer logging in with Facebook on a website; Google+ is preferred by 29%, Twitter by 6% and Yahoo! by 4%.
  • 4. Social Login Usage Among Gender Male users are 12% more likely to use social accounts for logging into a website than female users.
  • 5. Social Login Usage Among Age Groups Users under the age of 35 are more likely to use social login than older users.
  • 6. User Engagement and Return Rates with Social Login Male social login users are 15% more likely to return to a website than a female social login user. Older users are more likely to return to a website than younger users. Vkontakte users, on average, return to a website 18 times per year; Twitter users return 10 times and Google+ users return 9 times.
  • 7. Is Social Login Popular on Mobile Devices? Logging in with social accounts is gaining popularity on mobile devices, but 84% of adoption is driven by PC & Mac.
  • 8. Social Login Preference Among Websites Facebook is chosen by 55% of websites as a social login provider; Google and Twitter each are chosen by 37%.
  • 9. Global Sharing Popularity Facebook has 53% of sharing activities. Google, Twitter, and Email respectively have 11%, 10%, and 6%.
  • 10. Social Login Trends Facebook is maintaining its position with around 50% of all social logins.Google+ has increased their market share to 29%, while Yahoo! has fallen to 4%.
  • 11. Want Next Quarter Stats? Subscribe Here!
  • 12. Who is LoginRadius? We’re powering social login and sharing on more than 100,000+ websites worldwide. We have simplified the connections with 30 major social networks into one unified social platform, allowing websites to integrate social login and social sharing, capture user profile data, and obtain social analytics. By using LoginRadius, websites can increase user engagement, better understand their users, and convert users into their brand ambassadors to drive business. Learn more at www.loginradius.com