Digital Transmedia Storytelling and the Future Tech for it - How to implement new Technologies into your Digital Transmedia Storytelling / Content-marketing Strategy

1. http://www.haexagon.org
by
Juergen Hoebarth
Hong Kong 2015
DIGITAL TRANSMEDIA
STORYTELLING and FUTURE TECH FOR IT

2. Who am I
Juergen Hoebarth
Austria / Hong Kong
worked for / with / in agencies
Startups / Marketing / Transmedia
Cofounder RealLifeConnect / Haexagon
BA hons. / MVA / MPHIL

3. http://www.haexagon.org
TRANSMEDIA STORYTELLING SHORT INTRO
DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS)
VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING
WHAT I WILL TALK ABOUT TODAY

4. Telling the “Story” through different “Media Forms”
http://www.haexagon.org
FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING

5. Telling the “Story” through different “Media Forms”
FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
COMICBOOKS
TVSERIES
FEATUREFILMS
GAMES
ANY PIECE OF CONTENT WHO TELLS MORE ABOUT THE UNIVERSE / EXTENDS THE STORY
+
http://www.haexagon.org

6. Transmedia Storytelling
explained via MINIONS movie
http://www.haexagon.org

7. http://www.haexagon.org
MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2
100% TRANSMEDIA STORYTELLING VIA FEATUREFILM

8. 2015 2010 2013
http://www.haexagon.org
STORYLINE

9. http://www.haexagon.org
Minions Trailer Minions Trailer Minions Trailer
THIS IS NOT TRANSMEDIA STORYTELLING
SPREADING THE SAME MESSAGE / CONTENT VIA DIFFERENT CHANNELS

10. http://www.haexagon.org
Banana Song Minions Texting Minions heroglyphics
THIS IS TRANSMEDIA STORYTELLING
EXTENDING THE UNIVERSE WITH DIFFERENT CONTENT THROUGHOUT DIFFERENT MEDIA OUTLETS
CONTENT EXTENDS THE NARRATIVE

11. additional Content for mostly highly engaged Audience
http://www.haexagon.org
MINIONS- BACKGROUND INTERVIEWS

12. Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month)
http://www.haexagon.org
GAME - MINION RUSH

13. VIRAL VIDEO WITH MORE THAN 250+ MIO Views
http://www.haexagon.org
YOUTUBE VIRAL VIDEO- BANANA SONG

14. Further 10+ Millions of Views (earned)
http://www.haexagon.org
YOUTUBE FAN VIDEOS- BANANA SONG

15. http://www.haexagon.org
STYLELIGHT SHOP COOPERATION WITH UNIVERSAL

16. http://www.haexagon.org
STYLELIGHT SHOP COOPERATION WITH UNIVERSAL

17. Univers Expansion ( Story Expansion)
http://www.haexagon.org
MINIONS - TITANCOMICS

18. Univers Expansion ( Story Expansion)
http://www.haexagon.org
DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS

19. TRANSMEDIA BRANDING
MORE THAN JUST SIMPLE BRANDING/PROMOTION
http://www.haexagon.org

20. TRANSMEDIA BRANDING
http://www.haexagon.org

21. TRANSMEDIA BRANDING
http://www.haexagon.org

22. TRANSMEDIA BRANDING
http://www.haexagon.org

23. FURTHER POSSIBILITIES FOR
UNIVERS EXPANSION
http://www.haexagon.org

24. SOME IDEAS FOR FURTHER POSSIBILITIES
MINIONS FACTORY GAME
A PC or Console Game about the Minions
Factory
MINIONS TV SERIES / CARTOON
Very popular and was made for example for
Penguins of Madagascar
Scarlet Overkill
Make an own Movie / Book / Short movie about
Scarlet Overkill or other Villain’s shown in the
movie such as El Macho
http://www.haexagon.org

25. USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING
VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING
http://www.haexagon.org

26. VR FILMING TECHNOLOGIES BECOME AFFORDABLE
OPEN A WHOLE NEW MODE OF
STORYTELLING FOR FILMMAKERS
IS VR THE NEXT BIG TREND FOR TRANSMEDIA STORYTELLERS ?
ALLOWS USERS TO IMMERSE INTO THE
STORY ITSELF AND BE PART OF IT
http://www.haexagon.org

27. VR HARDWARE
Oculus Rift
launched original on Kickstarter
got acquired by Facebook
launch Mid 2016
Full VR Set
Microsoft Hololens
launch 2015/2016
Full VR Set
Google Cardboard
introduced at Google I/O in 2014
low-cost system ( 5 to 10 USD)
http://www.haexagon.org

28. GOOGLE CARDBOARD
http://www.haexagon.org

29. CONTENT TYPE - 360 DEGREE STATICIMAGES
http://www.haexagon.org

30. CONTENT TYPE - 360 DEGREE VIDEOS
http://www.haexagon.org

31. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?
http://www.haexagon.org

32. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?
http://www.haexagon.org
+ +
= IMMERSIVE VR EXPERIENCE

33. HOW TO MAKE THIS TYPE OF CONTENT
LOW END HIGH END
http://www.haexagon.org

34. CONTENTTYPES - 360 VR CONTENT
VR STORYTELLING -­‐ HORROR MOVIE
“SISTERS”
VR GAMES -­‐ ROLLERCOASTER
“FIBRUM”
http://www.haexagon.org

35. HOW TO MAKE THIS TYPE OF CONTENT
http://www.haexagon.org
CINEMA 4D
3D STUDIO MAX
UNITY 3D

36. MARRIOTT-VIRTUAL-REALITY-TELEPORTER
http://www.haexagon.org
WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?

37. http://www.haexagon.org
WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?

38. HTTP://WWW.HONGKONGUNREST.COM/
DOCUMENTARY FILMED IN 360-­‐DEGREE VIDEO THAT TELLS THE STORY OF THE 2014 PRO-­‐DEMOCRACY PROTESTS IN HONG KONG
WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
http://www.haexagon.org

39. THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER
- SOMETHING LIKE THEY USE IN TOTAL RECALL -
http://www.haexagon.org

40. - THANK YOU -
http://www.haexagon.org
QUESTIONS?