London Business School Assistant Professor of Strategy and Entrepreneurship, Ioannis Ioannou, presents his insights on how organisations can take a greener approach to the way they do business and succeed. This was presented on 20 Nobvember 2012, at a London Business School Meeting. Watch the video footage at http://bit.ly/UrtfYc.

1. Sustainable Organizations
Can businesses solve social and environmental issues profitably?
Ioannis Ioannou, SE Area
London Business School Meeting
November 20th, 2012

2. Environmental Phenomena
Manhattan South Ferry subway station flooded with seawater after Sandy

3. Social Phenomena

4. The Role of Business
80% 35,000.00
73%
70%
30,000.00
Top 1,000 firms' sales as % of OECD GDP
61%
60%
Sales ($B) of the top 1,000 firms
25,000.00
50%
20,000.00
39%
40%
31% 15,000.00
30%
10,000.00
20%
5,000.00
10%
0% 0.00
1980 1990 2000 2010
Source: Worldscope; World Federation of Exchanges, http://www.world-exchanges.org/statistics/annual/2010/equity-markets/domestic-market-capitalization, accessed
January 2012, Global Financial Data, accessed January 2012.

5. There is hope ...

6. Solving S&E Problems Profitably
25.00
20.00
15.00
10.00
5.00
0.00
1992
1999
1993
1994
1995
1996
1997
1998
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Source: Eccles, Robert G., Ioannou, Ioannis and Serafeim, George, The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance; Harvard Business School
Working Paper Series 12-035. Available at SSRN: http://ssrn.com/abstract=1964011 or http://dx.doi.org/10.2139/ssrn.1964011

7. Sustainable Organizations
• Organizations that voluntarily integrate environmental
and social issues into their business models and
strategy.
• They do so in a way that synergistically co-generates
economic as well as social and environmental value.
• Sustainable organizations constitute a fundamentally
different type of organization (governance, stakeholder
engagement, transparency, accountability).

8. Thank You!