This document provides information on multi-platform media opportunities for advertising at the Sturgis Buffalo Chip during the Sturgis Motorcycle Rally. It outlines integrated print, online, and outdoor digital packages that reach over 1.4 million consumers. Specific advertising rates and specifications are provided for banners, signage, kiosks, print ads, and digital placements. The target audience is described as predominantly male motorcycle enthusiasts with a median household income over $102k.

1. Packages & Rates
Reach Dimensions
Audience Dimensions
Marketing Opportunities
Motorcycle Marketplace
The Leading Lifestyle
Brand of Motorcycling’s
Most Engaged Fans™
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Multi-Platform Media Kit 2014
PRODUCED BY LON NORDBYE–
DIRECTOR OF CORPORATE PARTNERSHIPS
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2. Multi-Platform Media Kit 2014
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The Sturgis Buffalo Chip® brings a
decisive difference to Rally marketing
and advertising. The Chip’s integrated
packages improve the performance and
reach of your message by marrying the
most effective media placements of print,
online and live audience. This ensures you
receive meaningful ROI before, during and
after the Sturgis Rally.
Multi-Platform Media Packages
take the guesswork and hassle out
of advertising for the Sturgis Rally
by providing single-source advertising
solutions tailored to your specific
objectives.
Gain unprecedented access to
motorcycle consumers with the Sturgis
Buffalo Chip’s immense online, print and
live audience reach!
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©2014 BUFFALO CHIP CAMPGROUND, LLC.

3. Packages & Rates
Multi-Platform Media Kit 2014
POWER UP your Package!
Pickge
Packa
Print: One (1) full page, 4-color advertisement
Add six (6) banner placements at
venue/event. Size not to exceed 3’ x 6’
Price .................................................... $1,000
in 2014 Buffalo Chip Gazette–­Sturgis Rider News® magazine
Online: One (1) 160 x 600 skyscraper ad rotated
(price does not include production)
on www.buffalochip.com official website.
Add one (1) 10’ x 10’ vending and-or
display kiosk at venue/event
Price .................................................... $1,500
Digital Outdoor: One (1) 15-second (visual only) digital ad
run on two LED screens • 500 total spots • 9 consecutive days
in concert amphitheater.
(price does not include applicable vending licenses & fees)
Add up to 5,000 company brochures,
premiums or collateral materials
distributed by Chip set teams at
venue/event
Price..................................................... $2,000
Audience Reach: 1.4 Million
Price: $7,188
OR
(price does not include brochure, premium
or collateral production)
Schedule of Print Rates
2014 Buffalo Chip Gazette–Sturgis Rider News
Pickge
Packa
CENTER SPREAD.............................. $7,079
INSIDE BCG FRONT COVER........... $5,566
INSIDE SRN FRONT COVER........... $5,566
2-PAGE SPREAD............................... $5,142
FULL PAGE......................................... $3,569
2/3 VERTICAL.................................... $2,380
1/2 VERTICAL OR HORIZONTAL... $2,269
1/3 VERTICAL OR SQUARE............ $1,149
1/6 PAGE VERTICAL......................... $660
NOTE: Rates shown as net for ad material
supplied to required specifications.
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
A
DISCOUNTED TO
IF PAID BY
APRIL 1ST!
B
Print: One (1) half-­page, 4-color advertisement
in 2014 Buffalo Chip Gazette–­Sturgis Rider News® magazine
Online: One (1) 160 x 600 skyscraper ad rotated
on www.buffalochip.com official website.
Digital Outdoor: One (1) 15-second (visual only) digital ad
run on two LED screens • 250 total spots • 9 consecutive days
in concert amphitheater.
Audience Reach: 800,000
Price: $3,559
DISCOUNTED TO
$2,847
IF PAID BY
APRIL 1ST!
ance rs
form
& Per dvertising Dolla
Value and A
e
Mor Rally Marketing
or Your
f
$4,995

4. Multi-Platform Media Kit 2014
Reach Dimensions
467,338
1.2 Billion
The Sturgis Buffalo Chip pulls
out the stops and welcomes
these attendees as multi-­ ay
d
campers, concert-­ oers and
g
shoppers at its free-access
CrossRoads destination.
The Sturgis Buffalo Chip
set new standards in media
exposure in 2013, generating
over 1.2 billion impressions
across all forms of media
including television, radio,
print, online and social media.
onsite rally attendance
Source: 2013 City of Sturgis
extended audience impressions
Source: 2013 Vocus, Inc. Priorities.
Outdoor Digital
2,533,833
page views
422,617
unique visits
Source: 2013 Google Analytics
(12-month basis)
Print Publication
753,759
BuffaloChip.com Stats
502,000
audience impressions
audience readership
5.02 readers per copy
total spots: 500
spots per day: 60
frequency: Annual
daily effective circulation: 9, 110 years in print: 30
circulation: 100,000
Consumers can view each
of the two digital Jumbotrons
in the Buffalo Chip amphitheater
during both day and night
for nine consecutive days.
Ad spots run in equal rotation
on both Jumbotrons.
Source: Daily Effective Rate
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
Distribution:
National – Distributed to over 75 motorcycle dealerships in over
15 states. (See page 39 of 2013 Buffalo Chip Gazette for complete listing.)
Regional – Distributed regionally to over 20 rest areas along
Interstates I-­ 9 and I-­ 0.
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9
Local – Distributed locally to over 300 locations including bars,
restaurants, convenience stores, hotels, motels, campgrounds and
rally hot spots, including exclusive distribution at the Sturgis Buffalo Chip.

5. Multi-Platform Media Kit 2014
rands
ting b wide
connecworld
to a dience!
au
63%
Audience Dimensions
of
consumers
Source: 2011 Sturgis Buffalo Chip Marketing Survey
are 45 to 64
years of age
18 countries
$102K 50 states
median HHI
and all
is
the
of our audience
63%
of our
audience is
male
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
are represented
at the Sturgis Buffalo Chip®
66%
own homes
78% trips per year
of our audience’s occupations are
technical, management
or ownership
1-5
and
take

6. Multi-Platform Media Kit 2014
Marketing Opportunities
Online:
Following the tradition of the Sturgis Buffalo Chip’s brand
standard, BuffaloChip.com is one of the Rally’s most heavilytrafficked websites and offers a great opportunity to integrate
your brand into hundreds of pages of rich content including
schedules, concert/event profiles and photo galleries.
Print:
First in the hands of consumers, the Buffalo Chip G azette‐
Sturgis Rider News® magazine serves as both the go-to
guide for the Rally and the official souvenir program of the
Largest Music Festival in Motorcycling™. With 100,000 copies
printed, this annual publication is distributed nationally and
has served the informational and entertainment needs of
rally goers for 30 years.
Outdoor:
Communicate to tens of thousands of captive concert goers
on two high-impact Jumbotron screens adjacent to the
main stage in the Buffalo Chip amphitheater. To maximize
your exposure, each individual 15 second video ad (visual
only) displays at least 50 times over nine consecutive days
and nights of headlining concerts.
eness
war
A
and al and Passionate
se Br
ncrea
I
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
the Loy Buffalo Chip.
ecting to e Sturgis
by Conn ase at th
Fan B
®

7. Multi-Platform Media Kit 2014
Marketing Opportunities
Banners & Signs:
Banner and custom sign applications placed at the
Sturgis Buffalo Chip’s 500-plus acre facility bring your
message to the very place where customers stay and play.
Banners and custom sign placements are an asset to any
company who wants to deliver maximum brand impact
at the lowest possible cost.
Vending/Display Kiosk:
Join a diverse group of retail, corporate, and parts and
accessories exhibitors at the free-access CrossRoads
shopping destination at the Sturgis Buffalo Chip.
Seize the opportunity and kickstart your sales with a
vending/display kiosk at one of Sturgis’ most popular
daytime destinations.
Collateral Distribution:
Have a brochure, premium or collateral piece you would
like delivered directly into the hands of tens of thousands
of multi-day campers and concert goers? The Sturgis Buffalo
Chip has you covered in the form of mobile set teams that
will get your message delivered to the masses.
tions
Solu
rketingectives.
ted Ma ic Obj
egra
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
t
hoose In eet Your Specif
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that M

8. Multi-Platform Media Kit 2014
Ad Specifications
4.75” w x 5.25” h............................. $475
4.75” w x 2.5” h................................ $350
2.25” w x 2.5” h ............................... $265
Motorcycle Marketplace
The Motorcycle Marketplace section of the Buffalo Chip
Gazette-Sturgis Rider News offers a high visibility,
cost-conscious method of exposing your product or service
in a customer-focused environment within the publication.
AD CLOSING DATE April 14, 2014
ART MATERIALS DUE May 16, 2014
DISTRIBUTION DATE First Full Week in July
Please see page 9 for art requirements.
ortunity
ing opp
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©2014 BUFFALO CHIP CAMPGROUND, LLC.
advertis
ffectiveally TODAY!
cost e urgis R
s
Seize thi for the St

9. Ad Specifications
Multi-Platform Media Kit 2014
AD CLOSING DATE April 14, 2014
ART MATERIALS DUE May 16, 2014
DISTRIBUTION DATE First Full Week in July
1/3
SQUARE
FULL PAGE
(with bleed)
SPREAD
FULL PAGE
(non-bleed)
1/3
VERT
1/6
2/3
1/2
HORIZONTAL
Two-Page Spread:
(with bleed)
(without bleed)
Full Page:
(with bleed)
(without bleed)
2/3 Page Vertical:
1/2 Page Horizontal:
1/2 Page Island:
1/3 Page Vertical:
1/3 Page Square:
1/6 Page Vertical:
22.25” w x 15.375” h
20.75” w x 13.625” h
11.375” w x 15.375” h
9.875” w x 13.625” h
6.5” w x 13.625” h
9.875” w x 6.625” h
6.5” w x 9.5” h
3.125” w x 13.625” h
6.5” w x 6.625” h
3.125” w x 6.625” h
TRIM SIZE: 10.875” w x 14.875” h
LIVE AREA: 0.375” in from trim on all four sides:
top, bottom, face & gutter.
BLEED: 0.25” extra outside trim on all four sides.
Available only on Full Page ads and Two-Page Spreads.
IMAGE RESOLUTION: 300 dpi
COLORS: 4/C Process; CMYK all pages.
PAPER: Newsprint -- 40# GW 80
BINDING: Saddle Stitch
1/2
ISLAND
ACCEPTABLE FILE FORMATS:
Please submit digital ads as high resolution PDF files.
PDF files must be CMYK composite, professionally created either with Acrobat
Distiller, QuarkXpress or InDesign as a PDF with high resolution images and all fonts
embedded. Do not use RGB, JPEG, or nested EPS files.
Files must be submitted without alteration or repair. Ads not meeting this requirement will be altered or repaired by the publisher at an agency rate of $75 per hour.
FILE PREPARATION:
Keep all art elements and type NOT INTENDED TO BLEED 3/8” in from trim on all four
sides. For bleed ads, 1/4” excess image must be provided on all four sides.
For optimal color output when printing
on newsprint, please use the following
mixes when using these colors:
Rich Black: 30 Cyan 100 Black
Red: 100 Magenta 70 Yellow
Blue: 100 Cyan 70 Magenta
Total Ink mix should not exceed 250.
EMAIL ADS AND OR QUESTIONS TO:
vicky@buffalochip.com
WEB AD SPECS:
buffalochip.com Skyscraper Banner Ad:
Animated Flash, GIF, HTML, or JPEG
RGB, Dimensions: 158w X 598h
VIDEO AD SPECS:
Non Audio, .mov or .avi file
Dimensions: 720 x 480, Aspect Ratio: 4:3
BUFFALO CHIP CAMPGROUND, LLC • 20622 131ST AVE., STURGIS, SD 57785 • PHONE: (605) 347-9000 • FAX: (605) 720-1120
COPYRIGHT PROTECTION & OWNERSHIP. The 2013-2014 Buffalo Chip Gazette-Sturgis Rider News is published by the Buffalo Chip Campground, LLC, copyright Buffalo Chip Campground, LLC,
2013-2014. The Buffalo Chip Campground and its publication are independent, privately owned and have no affiliation with Sturgis Motorcycle Rally, Inc., the Sturgis Chamber of Commerce,
the City of Sturgis, or any agent thereof. No part of the 2013-2014 Buffalo Chip Gazette – Sturgis Rider News may be reproduced in its entirety or in part without the express written consent
of the Buffalo Chip Campground, LLC.
PUBLISHERS PROTECTION CLAUSE. Acceptance of all advertising is subject to Publisher’s approval and agreement by the Advertiser to indemnify and protect the Publisher from loss or expense on
claims or suits based on contents of Advertiser’s advertisement.This includes, but is not limited to libel, plagiarism, copyright infringement or unauthorized use of any person’s or property’s name or likeness.
ERRORS, OMISSIONS AND CORRECTIONS. Every effort has been made to provide readers and advertisers with accurate information, but errors do occur. The Buffalo Chip Gazette- Sturgis
Rider News hereby disclaims any liability alleged in whole or part to result from errors or omissions in any advertisement or editorial content.”
CANCELLATION POLICY. Cancellations or changes in orders must be submitted in writing and are not accepted after advertising close date.
PHOTOGRAPHS AND ARTWORK. Every effort will be made to return advertisers photographs and artwork upon request, however the Buffalo Chip Gazette-Sturgis Rider News is not
responsible for returning photographs, digital artwork and any-or all materials submitted by the Advertiser to the Publisher for inclusion into the Buffalo Chip Gazette- Sturgis Rider News.
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©2014 BUFFALO CHIP CAMPGROUND, LLC.