David Hale, Chief Executive Officer, Gigwalk There are now more millennials than baby boomers. Many want part-time work on their schedule. Gigwalk is a new business model where workers are given a GIG and a mobile application in a model termed “Gigwalk.” In this session, David shares how this new business model evolved, and how the company is embracing the power of the crowd. A presentation from the 2015 Supply Chain Insights Global Summit

1. 9/14/2015 September 2015, p.1Supply Chain Insights Global Summit #ImagineSC
Harnessing the Power of the Crowd
David Hale
CEO
Gigwalk
How mobile technology is changing the nature of work, and case
studies on sense/respond for OOS and other problems in the
downstream demand chain.

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2
The nature of work is changing.

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Production, Consumption and Work in the 21st Century
1950 - 1980 2015
Production Mass Production
• steel, autos,
telecommunication
Custom Everything
Consumption
Work
Mass consumption
• Ford, GM
Mon-Fri, 9-5
Get Anything Now
• Amazon, Alibaba
Flex work

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Part- Time Workers on the Rise

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The Five Trends Shaping the Future of Work
01
NEW
BEHAVIORS
Shaped by social
media & the web
02
TECHNOLOGY
Shift to the cloud,
collaborative
technologies, big
data & the internet
of things
03
THE MILLENIAL
WORKFORCE
New attitudes,
expectations & ways
of working
04
MOBILITY
Work anytime,
anywhere & on
any device
05
GLOBALIZATION
No boundaries
Source: Chess Media Group

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Behaviors/Technology
• Work/play anywhere
• Guerilla adoption
• Social collaboration tools
(Twitter, LinkedIn, Slack,
Chatter)
• Linked content and
communication
• Real-time

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Millennial Workforce
8

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On-Demand Worker Age DistributionPERCENTDISTRIBUTION
2.7MM WORKERS, UP >2X Y/Y
Millennials =
Largest Cohort of
‘On-Demand’
Workers… @ 1.2MM
or 44% of Total
Source: MBO Partners and
Emergent Research

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Millennials Expect Flexibility & Like Technology
MILLENNIALS
EXPECT FLEXIBLE WORK HOURS
• Many = expect to be mobile &
work from home / office / cafes
• ~20% = identify as ‘night owls’
• 38% = freelancing
• 32% = believe they will be
working mainly ‘flexible hours’
in future.
MILLENNIALS ARE
TECH SAVVY
• 34% = prefer to collaborate
online at work as opposed to in-
person or via phone
• 45% = use personal
smartphones for work purposes
• 41% = likely to download
applications to use for work
purposes
Source: “Freelancing in America”

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Mobility
11

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U.S. Smartphone Subscription PenetrationSMARTPHONESUBSCRIPTION
PENETRATION(%)
…Connectivity (Via
Mobile Smartphones)
Up Dramatically = @
64% Of Population
Vs. 18% In 2009.
Source: Informa, US Census
Bureau

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Mobile Enterprise -- A Global Opportunity
3 billion+ global workers
Only 20 percent have had
access to technology for their work
2.5 billion potential mobile
workers
$100 billion potential market
Kevin Spain, Emergence Capital

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What is online
staffing about?
15

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Connecting people
16

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with work.
17

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Locations
18

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Products
19

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The Work
20

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Give workers
more control.
21

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Location-Specific Work will Impact all Sectors
Consumer Products
Retail / Wholesale
Distribution Industrial Products Automotive
Aerospace &
Defense
Tourism,
Hospitality, Leisure,
Airlines, Delivery
Services Oil & Gas Power & Utilities Technology
Apparel, Grocery,
Consumer
Electronics, Beverage
& Alcohol
Retail, eCommerce,
Wholesalers,
Distributors, Logistics
Heavy Machinery,
B2B Businesses,
Chemicals, Industrial
Process
Automobile
Manufacturers, OEM
Parts, Aftermarket
Parts
Aerospace
manufacturers,
Defense contractors
Hotels, Restaurants,
Transportation,
Delivery, Airlines
Oil, Gas, Natural Gas
Extraction, Refineries,
Gas Stations
Power Generators,
Water Companies,
Transmission, Gas
Utilities
Computer Hardware,
Networking, Software,
Semiconductors
• Retail audit
• Competitive
benchmarking
• Pricing survey
• Employee
empowerment for
corrective action in
market
• Menu audits
• Mystery shoppers
• Product Freshness
• Augmentation of
store management
• Delivery tasks
• Distributor
validation
• Check status of oil
rigs with safety
surveys
• Gigwalk Enterprise at
Dealerships
(understand svc
levels)
• Crowdsourcing to
understand
aftermarket retail
promo execution
• Process
validation/audit
using Gigwalk
Enterprise
• Auditing gym
equipment
functionality and
maintenance
• Hotels Rating.
• Hotels temp/ part-time
compliant labor.
• Enterprise with auto-
assign for filling
station staffing
• Enterprise for oiil rig
workers for field
safety and audit
• Gigwalk Enterprise for
distributed workforces
in gas, water.
• Crowdsourc-ing to
understand
computer HW/SW
out of stock at retail
Media Telecom Healthcare Life Science Medtech Public Sector Insurance Financial Services
Studios, TV Networks,
Publishers, Video
Gaming, Music
Cable Companies,
Wireless Carriers,
Telecom, ISPs
Healthcare Providers,
Health Plans
Pharmaceuticals,
Generic Drugs,
Biotechnology
Medical devices,
Implants, Surgical
Devices
Federal government,
state government, local
government
Life Insurance, Property
Insurance
Commercial Banking,
Retail Banking, Wealth
Management
• Audit/verify cardboard
displays in theaters
• Billboard signage
audits
• Validation of
iinstallation service
completion
• Audit retail demo
product functionality
• Gigwalk Enterprise for
nurse scheduling
• OTC retail audit
• Pharma reps?
• Inventory Checks
• Enterprise for the
medical device rep
• Inventory Checks.
Look for out of stocks
• Gigwalk for Good –
park cleanup
• Election and polling
place monitoring
• Compliance for
property insurance
• Preferred card
programs auditing

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Your On-Demand Workforce: How it Works
Create project (Gig) and
launch to desired
locations
Workers* accept the job
and get to work. You start
seeing results instantly!
Analyze performance via
a real-time dashboard
*Crowdsourced independent contractors, e.g Gigwalkers, or your own workforce.

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Case Study: Trade Marketing
Scenario
Solution &
Results
Leading snack brand wanted to understand execution of Super Bowl
themed displays in entrance of > 1,000 grocery stores nationwide
Recurring audits conducted to determine display compliance
Average % of Displays Present = 75%
Weekday
compliance
= 77%
Weekend
compliance
= 72%
58%
68%
69%
72%
72%
82%
83%
83%
84%
89%
95%
Dillons
Harris Teeter
Food4Less
Kroger
Smiths
QFC
City Market
Ralphs
King Soopers
Frys
Fred Meyer
% of Displays Present by Retailer

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• 30,000+ field associates
• Up to 30,000 tasks completed per hour
• 19 million labor hours annually
• Improved team agility, precision, speed
Enterprise Workforce Management

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BOGFO

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David Hale
CEO, Gigwalk
dhale@gigwalk.com
@haledavidp