Presentation given at the 2016 Supply Chain Insights Global Summit - 7-9 SEP 2016 at The Phoenician in Scottsdale, AZ KEYNOTE ADDRESS: Embracing the Autonomous Supply Chain and Rethinking Innovation • Jeremiah Owyang – Founder and CEO, Crowd Companies The Autonomous supply chain lies before us, but we cannot be effective unless we rethink innovation. While many companies think of innovation as product innovation, Jeremiah outlines the future path for the autonomous supply chain and the implications while challenging the audience to think harder about the need for process innovation. To see the video go to http://supplychaininsightsglobalsummit.com/2016-summit-presentations/

1. 9/24/2016 September 2016Supply Chain Insights Global Summit #Imagine2030
Jeremiah Owyang
Crowd Companies
Founder and CEO

2. 9/24/2016 September 2016Supply Chain Insights Global Summit #Imagine2030
KEYNOTE ADDRESS:
Embracing the Autonomous Supply
Chain and Rethinking Innovation
Jeremiah Owyang
Crowd Companies
Founder and CEO

3. The Collaborative Economy
3

4. The Collaborative Economy
4

5. 5
The Collaborative Economy

6. 6
The Collaborative Economy

7. 7
The Collaborative Economy

8. 8
The Collaborative Economy

9. Working Definition
Autonomous World:
A future state when intelligent
technology systems, operating without
human participation, enable new
business models in a more efficient
society.

10. Damning Questions:
What role do companies play when robots do
jobs better?
What role do humans play when robots do
their jobs better?

11. Future Expectations
1. Self-driving cars will reach
complete autonomous
capability by 2022.

12. TIMELINE FOR ADOPTION OF AUTONOMOUS VEHICLES

13. Is Silicon Valley the new Motor City?
Google, Tesla, and Apple are building self-driving cars.
Uber and Lyft announced self-driving fleets to come.

14. Ford is building fully autonomous taxi fleet for use in
2021 – Most other car companies will follow suit
Showcasing confidence in its autonomous technology, Ford announced it is designing a fleet of
self-driving taxis without steering wheels and pedals. Ford’s autonomous cars will only drive in
geofenced urban areas and in favorable weather conditions.
14

15. Uber acquires self-driving “big rig” truck
startup, Otto
15
Otto, which developed a kit that lets semi trucks drive themselves on highways, was
founded by four former Googlers. Uber hasn’t disclosed terms of the deal, but Bloomberg
pegs the price tag at roughly $680 million.

16. Future Expectations
1. Self-driving cars will reach
complete autonomous
capability by 2022.
2. Self-driving cars will be safer
than human drivers.

17. May 2016: Tesla driver, using auto-pilot mode, is the
first user to die in a fatal crash
According to Tesla, the car’s sensor system, against a bright spring sky, failed to distinguish
a large white 18-wheel truck and trailer crossing the highway. The self-driving car
attempted to drive full speed under the trailer. Sources say Brown was also watching a
movie when the accident occurred.
2015:
38K traffic
deaths in
the U.S.

19. Future Expectations
1. Self-driving cars will reach
complete autonomous
capability by 2022.
2. Self-driving cars will be safer
than human drivers.
3. Mobility costs will decrease, as
efficient robots supplant error-
prone human workers

20. Volvo partners with Uber to test self-driving
SUVs in Pittsburgh, Pennsylvania
Following its Pittsburgh pilot, Uber plans to put 100 self-driving Volvo SUVs into service by
the end of 2016 as part of a $300 million Volvo partnership. Volvo plans to deploy a fully
autonomous car by 2021.
20

21. World's first self-driving taxis debut in
Singapore
21
Select members of the public began hailing free rides in August through their smartphones
in taxis operated by nuTonomy, an autonomous vehicle software startup. While multiple
companies have been testing self-driving cars on public roads for several years, nuTonomy
says it is the first to offer rides to the public.

22. COSTS FORECASTED TO REDUCE AS HUMAN DRIVERS STEP ASIDE

24. This question emerged:
Which industries are impacted by
Autonomous Vehicles?
Answer: All of them!

30. When customers shop
online and via mobile, self-
driving cars seamlessly
satisfy every fulfillment and
delivery need, and retail
stores become showrooms
and product warehouses.

31. Video content increases, and
audio-only content decreases.
Drivers and commuters can
focus on interactive media,
games, and media that’s
tailored exactly for the
commute duration.

32. Internet and wifi access
matters more than ever, as
each vehicle should become a
secure wifi hotspot,
automatically connecting to
the digital devices of
passengers.

33. With self-driving cars trending
toward the electrically
powered variety, gas stations
must adapt by offering
adequate electric vehicle
charging stations as demand
grows.

34. As autonomous vehicles deliver
safer transportation options,
hospitals and clinics will adapt
services to longer lifespans, less
emergency needs, and greater
at-home lifelong care.

35. Logistics and delivery
companies will shift business
models to focus on vehicle
fleet management and
inventory services as
autonomous vehicles + drones
take over direct-to-doorstep
delivery of food, products, and
services in a more efficient,
and sometimes predictive,
manner.

37. Domino's delivers pizza by drone in New Zealand
37
Domino's delivered pizza via a drone in August in New Zealand and plans to test deliveries to
customers in September. Customers who request a drone delivery will receive a notification
when their delivery is approaching. After going outside and hitting a button on their
smartphone, the drone will lower the food via a tether.

38. 38
The Collaborative Economy

39. What should your company do?

41. 1. We’re approaching the fourth Era: The Collaborative
Economy birthed on-demand and access models.
2. There are societal and economic impacts to self-driving
cars in every industry.
3. We don’t fully know the extent of this disruption, but are
mapping the early impacts now – prepare for more
changes.
4. Prepare your company by investing in four areas of
Innovation: Product, Operational, Customer Experience,
and Business Model.
Four Final Points

42. Crowd Companies
Jeremiah Owyang
Chief Catalyst, Founder
Jeremiah@crowdcompanies.com