The Collaborative Economy From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that’s a disruption to you. This presentation will share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. In this presentation, you will find out: ◦What’s causing this sharing movement ◦How customers are delivering goods and resources to each other ◦How customers store items and then share them with each other ◦How the consumption chain impacts the overall customer experience, as customers share products with each other. ◦How leading organizations are tapping into the consumption chain, as customers share products post-purchase. Jeremiah Owyang, Partner, Altimeter Group

1. Supply Chain Insights Global Summit #SCISummit September 2013, p.1TM

2. Supply Chain Insights Global Summit #SCISummit September 2013, p.2TM

3. Supply Chain Insights Global Summit #SCISummit September 2013, p.3TM
Social Networking Adoption Continues to Rise

4. Supply Chain Insights Global Summit #SCISummit September 2013, p.4TM
Social Tells us Customer Sentiment and Insights

5. Supply Chain Insights Global Summit #SCISummit September 2013, p.5TM
September 2013, p.5TM
Supply Chain Insights Global Summit #SCISummit

6. Supply Chain Insights Global Summit #SCISummit September 2013, p.6TM
The Collaborative Economy
Collaborative Economy Definition:
An economic model of shared ownership and access
between people, startups, and corporations

7. Supply Chain Insights Global Summit #SCISummit September 2013, p.7TM
Co-fund New Products like Kickstarter

8. Supply Chain Insights Global Summit #SCISummit September 2013, p.8TM
Co-design Products like Nike

9. Supply Chain Insights Global Summit #SCISummit September 2013, p.9TM
Co-develop like Quirky

10. Supply Chain Insights Global Summit #SCISummit September 2013, p.10TM
Co-customize like Etsy

11. Supply Chain Insights Global Summit #SCISummit September 2013, p.11TM
Co-production with 3D Printers

12. Supply Chain Insights Global Summit #SCISummit September 2013, p.12TM
Co-storage of Products with Lockitron

13. Supply Chain Insights Global Summit #SCISummit September 2013, p.13TM
Co-deliver with Deliv

14. Supply Chain Insights Global Summit #SCISummit September 2013, p.14TM
The Crowd Has Built a Car “Wikispeed”