SlideShare une entreprise Scribd logo
1  sur  39
Télécharger pour lire hors ligne
Personas in Product Design,[object Object],By Lauren Martin,[object Object]
Outline,[object Object],What is a persona?,[object Object],Where did they come from?,[object Object],The conversation around personas.,[object Object],How to create personas.,[object Object],Case Studies,[object Object]
What is a Persona?,[object Object]
Persona:,[object Object],“Personas are a set of representative profiles for a customer base. As a design tool, they are a powerful way to communicate behaviors, goals, wants, needs, and frustrations.” ,[object Object],“Effective personas are driven by research data and focus on how a particular profile uses a particular application in a given context. The creation of different profiles is based on […] many customers.”,[object Object],-Todd Zaki Warfel zakiwarfel.com,[object Object],“Personas are not real people, but they are based on the behaviors and motivations of real people”,[object Object],-Cooper, About Face 3: The essentials of Interaction Design,[object Object]
Source: http://zakiwarfel.com/archives/persona-templates/,[object Object]
A Persona is Not…,[object Object],Based on demographics or market segments,[object Object],Drawn from gut feelings about your audience,[object Object],User profiles or stereotypes e.g. “soccer mom”,[object Object],-From Adaptive Path’s Case Study on PayCycle,[object Object]
Where did they come from?,[object Object]
History of Personas	,[object Object],Identified in a chapter of Alan Cooper’s The inmates Are Running the Asylum in 1998.,[object Object],Stemmed from the way Cooper designed programs by focusing on one person he personally knew, who would be using the application. ,[object Object]
What are they for?,[object Object],Cooper used personas to provide a focus for the product. ,[object Object],Instead of saying… ,[object Object],The conversation becomes…,[object Object],“we could build this product to do anything”,[object Object],“what would this person need it to do?”,[object Object]
How were they made?,[object Object],Cooper created these personas by interviewing potential users. ,[object Object],While many were very different, patterns began to emerge putting the users into distinct group sets.,[object Object],Theses groups were defined by:,[object Object],	Goals,[object Object],	Tasks,[object Object],	Skill levels,[object Object],Alan Cooper,[object Object],Source: http://www.cooper.com/journal/2003/08/the_origin_of_personas.html,[object Object]
What did he do with them?,[object Object],Using the information gathered from interviews, he created personas for each distinct user group set.,[object Object],These embodied the goals, wants and needs of the people in the group. ,[object Object],Personas were shared with others in the company to help with decision making and scope.,[object Object]
Example	,[object Object],When first talking to a company Cooper was consulting for, the direction was that this product “could do anything”,[object Object],After interviewing potential users he found there were three distinct groups.,[object Object],These groups were named and given a face and provided direction for the analysts.,[object Object]
Example Cont.,[object Object],Chuck: An analyst who uses ready-built templates and reports.,[object Object],Cynthia: An analyst who uses ready built templates & writes her own which she shares.,[object Object],Rob: A manager who can edit and optimize Cynthia’s templates.,[object Object]
The Conversation around using Personas,[object Object]
Negative Reviews,[object Object],They are a waste of time because are fake.,[object Object],They are not as credible as real customer profiles, names, titles & companies.,[object Object],Personas don’t talk back. Personas can’t answer questions. ,[object Object],They are silly, unrealistic and based on sales goals.,[object Object]
Counter Argument,[object Object],They are a waste of time because are fake.,[object Object],Personas should be based on data, known customers and interviews, only a name and image should be fake, but realistic, to provide a face for the group.,[object Object],They are not as credible as real customer profiles, names, titles & companies.,[object Object],Using a single real customer(s) pigeon holes you to one type of person, it also creates risk that you will build for that “one” vocal customer instead of a group of people with similar goals and needs.,[object Object]
Counter Argument Cont.,[object Object],Personas don’t talk back. Personas can’t answer questions. ,[object Object],It’s important to know the users your personas are based on. You can contact them, and ask questions. Personas are only one way to share user opinions, wants and needs and provide an archetype for groups of users. They should not be a substitution for getting to know your users or performing other means of usability research.,[object Object]
Counter Argument Cont.,[object Object],They are silly, unrealistic and based on sales goals.,[object Object],Unfortunately this bias comes from “misguided poorly constructed personas”. Analysis is missing in regards to “real user data, observations and interviews”.,[object Object],[object Object],[object Object]
How to Create Personas,[object Object]
10 Rules to Remember,[object Object],Keep them simple and memorable,[object Object],They should be separated by goals, not behavior,[object Object],Focus on satisfying the widest audience, not the sales audience.,[object Object],Add a little personal detail, but not so much they appear phony.,[object Object],Focus on 3 or 4 goals per persona,[object Object]
10 Rules to Remember Cont.,[object Object],Create personas in context of a specific project,[object Object],Personas represent behavior patterns not job descriptions.,[object Object],Keep your persona set small.,[object Object],Remember that there is not a direct correlation between market segments and personas.,[object Object],Focus on goals, not tasks. Task are things we do to achieve goals.,[object Object],-Personas – A Literature Review by Andrea Richeson & Perfecting Your Personas by Kim Goodwin,[object Object]
Why cant I make them up?	,[object Object],“Designers frequently fail to realize or predict the difficulty people will experience in using their system. One reason is that they are extremely familiar with the system and have a very detailed and complete mental model. […] They fail to realize that the average user does not have this mental model and may never interact with the system enough to develop one.”,[object Object],-An Introduction to Human Factors Engineering by Christopher Wickens,[object Object]
Why a fake name etc.?	,[object Object],“Creating personas that are a reflection of real people helps us as designers and developers to empathize with our end users and more easily consider needs, goals, and priorities that may be different than our own. ”,[object Object],-How to Create Effective Personas for Your Projects by Ron Akanowicz,[object Object]
Where to I get the Data?,[object Object],Surveys,[object Object],Easy & inexpensive.,[object Object],Knowledge of question writing techniques is strongly recommended to avoid biases.,[object Object],Focus Groups,[object Object],Allows collection of the ideas of a group of related users simultaneously.,[object Object],Must be careful of group think and vocal leaders.,[object Object],Contextual Interviews  ,[object Object],Can be costly.,[object Object],Interviewing in context of the users job. Kind of like shadowing.,[object Object],Site Metrics and Usage data,[object Object],Data about visitor habits can help define the outliers and unique traits.,[object Object],Provides a baseline,[object Object]
How many personas?	,[object Object],The general rule of thumb is 3-5 per project.,[object Object],The personas should cover the 3-5 major user types the product is supporting.,[object Object],Too many means your product is not focused enough, and you may have feature creep, or you might be overcomplicating user goals.,[object Object]
Case Studies,[object Object]
PayCycle – Online Payroll	,[object Object],BEFORE: “PayCycle’s biggest challenge was helping customers navigate through a complex setup process that lay between them and the open road.”,[object Object],AFTER: “The new PayCyclePayToday™ Setup tells you where you are, points out good rest stops, reminds you where you’ve already been, and how much further you have to go, resulting in a better experience and shortcuts to the destination.”,[object Object]
How they did it.,[object Object],They needed to understand why new customers struggled with and found the setup process confusing. ,[object Object],They launched into a series of interviews with existing and prospective customers to learn how they think about payroll.,[object Object],This lead to the development of their personas which were used to create a set of new design criteria better matching the customers mental model about payroll.,[object Object],- Adaptive Path Case Studies: PayCycle,[object Object]
MindKey HCM Software,[object Object],MindKey processes are developed based on research and customer feedback. They have created several personas to illustrate ways different organization roles interact with their software.,[object Object]
Personas In Product Design
Personas In Product Design
WaMu,[object Object],Known for their extensive user experience research and well laid out branches, WaMu had an well defined, yet broad set of personas to meet all their needs. ,[object Object]
Personas In Product Design
Personas In Product Design
Workday	,[object Object],“Workday provides an intuitive, modern Internet user experience (UE) for all workers in a business, from power users to casual users.”,[object Object],-http://www.workday.com/solutions/foundation/user_experience.php,[object Object]
Workday – Casual Users,[object Object],Casual users only need to understand how to follow a link to get information and how to push a button to make changes—just like they experience using the Internet at home. There is no need to take training courses to learn about menus or how to search in order to make the application work for them. On their "All About Me" homepage they are just a click away from where they need to go to see data or take action.,[object Object],- http://www.workday.com/solutions/foundation/user_experience.php,[object Object]
Workday - Managers,[object Object],Managers get quick and easy views of the data they care about on their "My Workday" homepage via Worklets, or small windows that contain role specific data, tasks, or links.,[object Object],Managers can access their most commonly used tasks and reports directly from their homepage via their Quicklinks and Inbox Worklet to get to workflow approvals. They can also view embedded graphs of key processes they need to monitor such as progress of departmental performance reviews.,[object Object],Managers can also access a graphical organization chart that serves as the single destination for workforce management with links to relevant actions, such as staffing and compensation administration transactions, and reporting. ,[object Object],-http://www.workday.com/solutions/foundation/user_experience.php,[object Object]
Workday – Power Users,[object Object],Power users need shortcuts throughout the system and tools to support multi-tasking. Workday supports these needs with slide out "workpanes," which let a power user check the status of a business process or view a favorite report without leaving the work in process on their main window. Robust search capabilities are included giving the ability to quickly search available transactions and reports as well as business data.,[object Object],-http://www.workday.com/solutions/foundation/user_experience.php,[object Object]
Personas In Product Design

Contenu connexe

Tendances

UX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLESUX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLESJeremy Robinson
 
49 CX Terms You Need to Know for 2023
49 CX Terms You Need to Know for 202349 CX Terms You Need to Know for 2023
49 CX Terms You Need to Know for 2023RocketSource
 
UI UX design.docx
UI UX design.docxUI UX design.docx
UI UX design.docxRiniyaMary
 
How to Write a Good Essay (on Visual Culture)
How to Write a Good Essay (on Visual Culture)How to Write a Good Essay (on Visual Culture)
How to Write a Good Essay (on Visual Culture)James Clegg
 
What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
 
Intro to UX: Enterprise UX
Intro to UX: Enterprise UXIntro to UX: Enterprise UX
Intro to UX: Enterprise UXBart Van Hecke
 
Provisional Persona Workshop 1.0
Provisional Persona Workshop 1.0Provisional Persona Workshop 1.0
Provisional Persona Workshop 1.0Mo Goltz
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
 
Bunnyfoot UX Strategy Workshop
Bunnyfoot UX Strategy WorkshopBunnyfoot UX Strategy Workshop
Bunnyfoot UX Strategy WorkshopDavid Williams
 
UX Design Myths
UX Design Myths UX Design Myths
UX Design Myths Evan Samek
 
UX lesson 3: Usability First
UX lesson 3: Usability FirstUX lesson 3: Usability First
UX lesson 3: Usability FirstJoan Lumanauw
 
User Centered Design Overview
User Centered Design OverviewUser Centered Design Overview
User Centered Design OverviewAaron Hursman
 
UI/UX Workshop - Hackvision
UI/UX Workshop - HackvisionUI/UX Workshop - Hackvision
UI/UX Workshop - HackvisionProttay Karim
 
Persona Development
Persona DevelopmentPersona Development
Persona DevelopmentUXPA Boston
 
User Experience (UX) Research in Healthcare
User Experience (UX) Research in HealthcareUser Experience (UX) Research in Healthcare
User Experience (UX) Research in HealthcareDan Berlin
 

Tendances (20)

UX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLESUX RULES: 10 ESSENTIAL PRINCIPLES
UX RULES: 10 ESSENTIAL PRINCIPLES
 
49 CX Terms You Need to Know for 2023
49 CX Terms You Need to Know for 202349 CX Terms You Need to Know for 2023
49 CX Terms You Need to Know for 2023
 
UI UX design.docx
UI UX design.docxUI UX design.docx
UI UX design.docx
 
How to Write a Good Essay (on Visual Culture)
How to Write a Good Essay (on Visual Culture)How to Write a Good Essay (on Visual Culture)
How to Write a Good Essay (on Visual Culture)
 
UX is not UI!
UX is not UI!UX is not UI!
UX is not UI!
 
What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)
 
Intro to UX: Enterprise UX
Intro to UX: Enterprise UXIntro to UX: Enterprise UX
Intro to UX: Enterprise UX
 
Provisional Persona Workshop 1.0
Provisional Persona Workshop 1.0Provisional Persona Workshop 1.0
Provisional Persona Workshop 1.0
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
Bunnyfoot UX Strategy Workshop
Bunnyfoot UX Strategy WorkshopBunnyfoot UX Strategy Workshop
Bunnyfoot UX Strategy Workshop
 
Ui vs UX design
Ui vs UX designUi vs UX design
Ui vs UX design
 
UX Design Myths
UX Design Myths UX Design Myths
UX Design Myths
 
UX lesson 3: Usability First
UX lesson 3: Usability FirstUX lesson 3: Usability First
UX lesson 3: Usability First
 
Good UX Bad UX
Good UX Bad UXGood UX Bad UX
Good UX Bad UX
 
User Centered Design Overview
User Centered Design OverviewUser Centered Design Overview
User Centered Design Overview
 
Personas 101
Personas 101Personas 101
Personas 101
 
UI/UX Workshop - Hackvision
UI/UX Workshop - HackvisionUI/UX Workshop - Hackvision
UI/UX Workshop - Hackvision
 
Persona Development
Persona DevelopmentPersona Development
Persona Development
 
Service design
Service designService design
Service design
 
User Experience (UX) Research in Healthcare
User Experience (UX) Research in HealthcareUser Experience (UX) Research in Healthcare
User Experience (UX) Research in Healthcare
 

En vedette

How to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelHow to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelRalph Poldervaart
 
Elements of UX Design
Elements of UX DesignElements of UX Design
Elements of UX DesignMemi Beltrame
 
User profiles. Personas
User profiles. PersonasUser profiles. Personas
User profiles. PersonasDCU_MPIUA
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With PersonaFranki Chamaki
 

En vedette (6)

Digital wallet
Digital walletDigital wallet
Digital wallet
 
How to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelHow to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C model
 
Elements of UX Design
Elements of UX DesignElements of UX Design
Elements of UX Design
 
Data Driven Personas
Data Driven PersonasData Driven Personas
Data Driven Personas
 
User profiles. Personas
User profiles. PersonasUser profiles. Personas
User profiles. Personas
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
 

Similaire à Personas In Product Design

www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...
www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...
www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...Cuneiform Consulting Pvt Ltd.
 
Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11Experience Dynamics
 
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USERBUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USERRizki mardita
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...tow21
 
Smart Cities - Making customer groups real – using Personas
Smart Cities - Making customer groups real – using PersonasSmart Cities - Making customer groups real – using Personas
Smart Cities - Making customer groups real – using PersonasSmart Cities Project
 
Growth Hacking with Lean UX
Growth Hacking with Lean UXGrowth Hacking with Lean UX
Growth Hacking with Lean UXJohn Rockson
 
Thinking like Humans - Tools to improve how we solve problems for our users
Thinking like Humans - Tools to improve how we solve problems for our usersThinking like Humans - Tools to improve how we solve problems for our users
Thinking like Humans - Tools to improve how we solve problems for our usersLenae Storey
 
What is UX and Why should I care in Line of Business Applications?
What is UX and Why should I care in Line of Business Applications?What is UX and Why should I care in Line of Business Applications?
What is UX and Why should I care in Line of Business Applications?Will Tschumy
 
IBM Design Thinking_fin
IBM Design Thinking_finIBM Design Thinking_fin
IBM Design Thinking_fintadams76
 
General UX activities & process overview
General UX activities & process overviewGeneral UX activities & process overview
General UX activities & process overviewBen Melbourne
 
Human-Centred Design & the Business Model Canvas
Human-Centred Design & the Business Model CanvasHuman-Centred Design & the Business Model Canvas
Human-Centred Design & the Business Model CanvasHeather McQuaid
 
Pt 1 Personas 5 Part Web Seminar Series 08
Pt 1  Personas  5 Part Web Seminar Series 08Pt 1  Personas  5 Part Web Seminar Series 08
Pt 1 Personas 5 Part Web Seminar Series 08Experience Dynamics
 
Jobs To Be Done & Room 214
Jobs To Be Done & Room 214Jobs To Be Done & Room 214
Jobs To Be Done & Room 214John Franklin
 
SALESmanago: Buyer Persona in Marketing Automation
SALESmanago: Buyer Persona in Marketing AutomationSALESmanago: Buyer Persona in Marketing Automation
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
 
What is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research CultureWhat is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research CultureVani Jain
 
Symplicit Ark Persona Presentation V2.1
Symplicit   Ark Persona Presentation   V2.1Symplicit   Ark Persona Presentation   V2.1
Symplicit Ark Persona Presentation V2.1jodie moule
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Lynne Polischuik
 

Similaire à Personas In Product Design (20)

www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...
www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...
www-thecuneiform-com-insights-user-personas-the-empirical-study-of-comprehend...
 
Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11
 
Personas
PersonasPersonas
Personas
 
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USERBUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER
BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...
 
Smart Cities - Making customer groups real – using Personas
Smart Cities - Making customer groups real – using PersonasSmart Cities - Making customer groups real – using Personas
Smart Cities - Making customer groups real – using Personas
 
Growth Hacking with Lean UX
Growth Hacking with Lean UXGrowth Hacking with Lean UX
Growth Hacking with Lean UX
 
Thinking like Humans - Tools to improve how we solve problems for our users
Thinking like Humans - Tools to improve how we solve problems for our usersThinking like Humans - Tools to improve how we solve problems for our users
Thinking like Humans - Tools to improve how we solve problems for our users
 
What is UX and Why should I care in Line of Business Applications?
What is UX and Why should I care in Line of Business Applications?What is UX and Why should I care in Line of Business Applications?
What is UX and Why should I care in Line of Business Applications?
 
IBM Design Thinking_fin
IBM Design Thinking_finIBM Design Thinking_fin
IBM Design Thinking_fin
 
User persona
User personaUser persona
User persona
 
General UX activities & process overview
General UX activities & process overviewGeneral UX activities & process overview
General UX activities & process overview
 
Human-Centred Design & the Business Model Canvas
Human-Centred Design & the Business Model CanvasHuman-Centred Design & the Business Model Canvas
Human-Centred Design & the Business Model Canvas
 
Pt 1 Personas 5 Part Web Seminar Series 08
Pt 1  Personas  5 Part Web Seminar Series 08Pt 1  Personas  5 Part Web Seminar Series 08
Pt 1 Personas 5 Part Web Seminar Series 08
 
Jobs To Be Done & Room 214
Jobs To Be Done & Room 214Jobs To Be Done & Room 214
Jobs To Be Done & Room 214
 
SALESmanago: Buyer Persona in Marketing Automation
SALESmanago: Buyer Persona in Marketing AutomationSALESmanago: Buyer Persona in Marketing Automation
SALESmanago: Buyer Persona in Marketing Automation
 
What is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research CultureWhat is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research Culture
 
Symplicit Ark Persona Presentation V2.1
Symplicit   Ark Persona Presentation   V2.1Symplicit   Ark Persona Presentation   V2.1
Symplicit Ark Persona Presentation V2.1
 
Portfolio
PortfolioPortfolio
Portfolio
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012
 

Plus de Lauren Martin

User experience artifacts soflux
User experience artifacts sofluxUser experience artifacts soflux
User experience artifacts sofluxLauren Martin
 
Persuasion 21 Principles in 15 minutes
Persuasion 21 Principles in 15 minutesPersuasion 21 Principles in 15 minutes
Persuasion 21 Principles in 15 minutesLauren Martin
 
10 Design and Layout Principles Guaranteed to Improve Your Website V2
10 Design and Layout Principles Guaranteed to Improve Your Website V210 Design and Layout Principles Guaranteed to Improve Your Website V2
10 Design and Layout Principles Guaranteed to Improve Your Website V2Lauren Martin
 
Behavior and engagement
Behavior and engagementBehavior and engagement
Behavior and engagementLauren Martin
 
10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To ImproveLauren Martin
 
Form Design: Best Practices to Improve Conversions
Form Design: Best Practices to Improve ConversionsForm Design: Best Practices to Improve Conversions
Form Design: Best Practices to Improve ConversionsLauren Martin
 

Plus de Lauren Martin (9)

User experience artifacts soflux
User experience artifacts sofluxUser experience artifacts soflux
User experience artifacts soflux
 
Killer form design
Killer form designKiller form design
Killer form design
 
Persuasion 21 Principles in 15 minutes
Persuasion 21 Principles in 15 minutesPersuasion 21 Principles in 15 minutes
Persuasion 21 Principles in 15 minutes
 
10 Design and Layout Principles Guaranteed to Improve Your Website V2
10 Design and Layout Principles Guaranteed to Improve Your Website V210 Design and Layout Principles Guaranteed to Improve Your Website V2
10 Design and Layout Principles Guaranteed to Improve Your Website V2
 
Behavior and engagement
Behavior and engagementBehavior and engagement
Behavior and engagement
 
Motivating action
Motivating actionMotivating action
Motivating action
 
Automated testing
Automated testingAutomated testing
Automated testing
 
10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve
 
Form Design: Best Practices to Improve Conversions
Form Design: Best Practices to Improve ConversionsForm Design: Best Practices to Improve Conversions
Form Design: Best Practices to Improve Conversions
 

Dernier

Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 

Dernier (19)

Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 

Personas In Product Design

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 32.
  • 35.
  • 36.
  • 37.
  • 38.

Notes de l'éditeur

  1. In one of his blog entries Cooper talks about how he used to roam around the golf course near his work play acting that he was this person and trying to figure out what they might want to do with the system. -http://www.cooper.com/journal/2003/08/the_origin_of_personas.html