State of technology and the real-time Web, featuring real-time search and discovery, data synching between sites and eliminating the refresh. Delivered (with many demos) at BlogWorld Expo on October 16, 2009.

1. Technology and the
Real Time Web

2. The Real Time Web
“Everything is moving faster now,
whether you like it or not. It is like a
sushi duck moving past you at 100
miles an hour, with 1,000 choices.”
-- Steve Rubel
2 © 2009 | Louis Gray | www.louisgray.com

3. The Drive to Real Time
3
More data is being consumed and produced than ever.
Consumers want live answers, immediately.
Delays in shuttling information is not tolerated.
Benefits include faster discovery, conversations.

4. What Is Real Time?
1. Search Or Discovery of Real Time Content
4 © 2009 | Louis Gray | www.louisgray.com

5. What Is Real Time?
2. Transport of Data In Real Time Between Sites
5 © 2009 | Louis Gray | www.louisgray.com

6. What Is Real Time?
3. Live Activity Without Requiring Refresh
See clip: http://bit.ly/3SS0bl
6 © 2009 | Louis Gray | www.louisgray.com

7. Why Real Time Now?
> More Sources
– Collaboration Tools
– E-mail
– RSS
– Social Networks
– Twitter
– YouTube
> More Places
– Mobile
– Desktop
– Web
> Short Attention Spans
– Microblogging
– Partially Read Content
> Technology
7 © 2009 | Louis Gray | www.louisgray.com

8. Real Time Search & Discovery

9. Even Google Is Too Slow
> One Perfect Answer for Everyone
> Works great, right?
9

10. Even Google Is Too Slow
> Is This the Perfect Answer?
10

11. Twitter Search
11 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/3z0w6d

12. Collecta
12 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/42CApj

13. OneRiot
13 © 2009 | Louis Gray | www.louisgray.com

14. Twazzup
14 © 2009 | Louis Gray | www.louisgray.com

15. FriendFeed Search
15 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/3SS0bl

16. Real Time Data Transport

17. Data Is Flowing Everywhere
17 © 2009 | Louis Gray | www.louisgray.com

18. Problem Statement
18 © 2009 | Louis Gray | www.louisgray.com
> Aggregation Sites Need Live Updates
> These Sites Constantly Poll Source Services
– Resulting in unnecessary overhead for both cos.
– Most of the time, returning no new updates.
> Infrequent Polling Means Data Is Out of Sync
– Perceived delays of RSS posts hitting readers.
– Perceived delays of Tweets hitting social networks.

19. Pubsubhubbub
19 © 2009 | Louis Gray | www.louisgray.com
> Open Source Protocol Extending RSS & Atom
– Introduces concept of a “Hub” between the source
and the destination (or publisher and subscriber).
– Avoids repeated polling of the URL, subscribing to
the hub instead.
– On changes, the publisher notifies the hub.
– The hub then notifies the destinations.
– PSHB (or “Hubbub”) powers Blogger, FriendFeed,
Google Reader Shares, FeedBurner, many more
services.

20. Benefits of Pubsubhubbub
> Examples
– Blog > Twitter
via Twitterfeed
– Blog > FriendFeed
– Reader > FriendFeed
– Reader > Twitter
via Reader2Twitter
20 © 2009 | Louis Gray | www.louisgray.com

21. TwitterFeed
> RSS to Twitter
> Publish your blog and it hits Twitter immediately
> Powered by Pubsubhubbub.
> Announced on Thursday
21 © 2009 | Louis Gray | www.louisgray.com

22. Reader2Twitter
> Google Reader
shares to Twitter in
real time.
> Add to existing Twitter
or make a new one.
22 © 2009 | Louis Gray | www.louisgray.com

23. Pingie
> Instant Mobile Alerts
> RSS to Mobile Text
23 © 2009 | Louis Gray | www.louisgray.com

24. Eliminating the Refresh

25. FriendFeed
> Aggregation of More than
50 Social Sites with
Integrated Discussions
and Rich Media
– Accelerated with
Real-Time At Its Core
– New entries continually
populate the site,
unless you pause the
new data
– Comments added to
discussions catapult the
active conversations to
the top
– No refresh needed
25 © 2009 | Louis Gray | www.louisgray.com

26. Facebook
26 © 2009 | Louis Gray | www.louisgray.com
See YouTube:
http://bit.ly/25ZnUi

27. Google Wave
27 © 2009 | Louis Gray | www.louisgray.com

28. Google Wave
28 © 2009 | Louis Gray | www.louisgray.com

29. LazyFeed
29 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/3OxBCH

30. JS-Kit Echo
JS-Kit’s Echo commenting platform lets blog owners and
commentors see updates in real-time as new notices are
posted. The product also actively tracks blog “reactions”
from around the Web, including Twitter and FriendFeed.
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31. Real Time Summary
> More Data. More Places. Faster.
> Real Time Enables Social Elements.
> Real Time Keeps Services Synched.
> Real Time Is About Now.
> Real Time Is Real.
31 © 2009 | Louis Gray | www.louisgray.com

32. Thank You

33. Reach Me In Real Time
blog.louisgray.com
@louisgray
408 646-2759
louisgray@mac.com
Contact me to present live, or
talk to your team about
real-time, new media and
blogging.
33 © 2009 | Louis Gray | www.louisgray.com