Top ten suggestions for corporate communicators. These have come from three decades of in the field, corporate storytelling to audiences that range from event halls to board rooms. I'll be posting a video of this being shared on my YouTube channel.

1. MY TOP TEN
SUGGESTIONS FOR
CORPORATE
STORYTELLERS Louis Richardson
Chief Storyteller

2. Most people do not listen with
the intent to understand; they
listen with the intent to reply.
– Stephen Covey
LEARN

3. The people who get on in this
world are the people who get
up in the morning and look for
the circumstances they want,
and if they can’t find them,
make them.
– George Bernard Shaw
PLAN

4. If I am to speak for 10 minutes, I
need a week to prepare. If 15
minutes, 3 days. If 30 minutes, 2
days. An hour? I’m ready now.
–WoodrowWilson
PREPARE

5. If you want to be a good
archaeologist, you’ve got to get
out of the library.
– Indiana Jones
EXPERIENCE

6. Put it before them briefly so
they will read it, clearly so they
will appreciate it, picturesquely
so they will remember it and,
above all, accurately so they
will be guided by its light.
– Joseph Pulitzer
GUIDE

7. A good story is like a close-up
magic trick. Not a grand
illusion, but rather a moment of
wonder.
– Neil Gaiman
AMAZE

8. Great storytellers have an
unfair competitive advantage.
– Bill Gurley
MOVE

9. People don’t want more
information.They are up to
their eyeballs in information.
They want faith—faith in you,
your goals, your success, and in
the stories you tell.
– Annette Simmons
LEAD

10. People will forget what you
said. People will forget what
you did. But people will never
forget how you made them
feel.
– MayaAngelou
EMPATHIZE

11. That’s what we storytellers
do.We restore order with
imagination.We instill hope
again and again and again.
–Walt Disney
INSPIRE

12. Louis Richardson
Chief Storyteller
louis@creativitycrisis.com