Is there such a thing as a good business model for publishing these days?
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Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).
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Is there such a thing as a good business model for publishing these days?
- 1. Is there such a thing as a good business model for publishing these days? Lou Rosenfeld • Rosenfeld Media • rosenfeldmedia.com Tools of Change for Publishing • New York • 2/15/11
- 2. Caveat: we’re a bit vertical Rosenfeld Media only publishes books on user experience design And pretty much only for user experience practitioners
- 3. Lou, just do the math for us! # units sold author royalties 100 $? 1,000 $? 10,000 $? New Author
- 6. In 2008...
- 7. In 2008... • Formats: paperback + screen- optimized PDF
- 8. In 2008... • Formats: paperback + screen- optimized PDF • Channels: direct + Amazon Marketplace
- 9. In 2008... • Formats: paperback + screen- optimized PDF • Channels: direct + Amazon Marketplace • Units: paperbacks + paperback/digital bundles + digital only
- 10. In 2008... • Formats: paperback + screen- optimized PDF • Channels: direct + Amazon Marketplace • Units: paperbacks + paperback/digital bundles + digital only • Pricing: either $19 or $36
- 13. In 2010...
- 14. In 2010... • Formats: paperback + screen-optimized PDF + printer-optimized PDF + ePUB + MOBI + webinars + ...
- 15. In 2010... • Formats: paperback + screen-optimized PDF + printer-optimized PDF + ePUB + MOBI + webinars + ... • Channels: direct + Amazon Marketplace + conferences + affiliates/partners + academic bookstores + Amazon Advantage + Scribd + iTunes + App Store + iBookStore + Safari + ...
- 16. In 2010... • Formats: paperback + screen-optimized PDF + printer-optimized PDF + ePUB + MOBI + webinars + ... • Channels: direct + Amazon Marketplace + conferences + affiliates/partners + academic bookstores + Amazon Advantage + Scribd + iTunes + App Store + iBookStore + Safari + ... • Units: paperbacks + paperback/digital bundles + digital only + library bundles + “future” bundles + chapters/sections/pages + ...
- 17. In 2010... • Formats: paperback + screen-optimized PDF + printer-optimized PDF + ePUB + MOBI + webinars + ... • Channels: direct + Amazon Marketplace + conferences + affiliates/partners + academic bookstores + Amazon Advantage + Scribd + iTunes + App Store + iBookStore + Safari + ... • Units: paperbacks + paperback/digital bundles + digital only + library bundles + “future” bundles + chapters/sections/pages + ... • Pricing: from micropayments to $199
- 18. Next year’s (business) model
- 20. Goodbye, business models. Hello...
- 22. expertise
- 23. expertise
- 24. book expertise
- 25. book ... expertise
- 26. book ... short book expertise
- 27. book ... short book white paper expertise
- 28. book ... short book white paper conference talk expertise
- 29. book ... short book white paper conference talk workshop expertise
- 30. book ... short book white paper conference talk workshop webinar expertise
- 31. book ... short book white paper conference talk workshop webinar consulting engagement expertise
- 32. book ... short book white paper conference talk workshop webinar consulting engagement instructional video expertise
- 34. Connecting: expertise broader world
- 35. Connecting: expertise broader world Connecting: network platforms
- 36. Connecting: expertise broader world Connecting: network platforms Connecting: innovators money-makers
- 37. What unique value does a publisher offer? Identifying a community’s needs. Identifying the expertise that will meet those needs. Efficiently connecting them. Everything else is commodifiable.
- 38. So... is there such a thing as a good business model for publishing these days? No. But there is such a thing as doing good business. For publishers, it’s based on purveying expertise, not books.
- 39. Thanks! Rosenfeld Media www.rosenfeldmedia.com 457 Third Street, #4R Brooklyn, NY 11215 USA info@rosenfeldmedia.com @rosenfeldmedia +1.718.568.9756
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