Our presentation at the APIDays 2014 in Paris with the title "E-commerce on steroids - How APIs are defining the future of retail". Presentation was given by Martin, product manager at commercetools. We have shown a live demo of our e-commerce API platform SPHERE.IO on how to run a webshop but also built within a few days a shopping app for Google Glass. All applications we have shown are available on Github: Google Glass Demo App: https://github.com/sphereio/google-glass-demo Simple Demo Webshop: https://github.com/sphereio/sphere-snowflake More information about our API: http://www.commercetools.com/en/developers/ If you have any questions please get in touch with us through any digital channel.

1. E-commerce on steroids
How APIs are defining the future of retail
Desktop Tablet Mobile POS Other
APIDays - Paris - 2014
by
How to built an API-based app to make Google Glass a shopping device

2. About me
Dirk Hoerig
dirk.hoerig@commercetools.com
@dirkhoerig
Contact me on LinkedIn, Xing or Twitter
!
‣ 2001-2006: Founder of Xoanon - eCommerce Agency
serving customers like Puma, Edeka, Blue-Tomato,
Henkel and Neckermann
‣ 2006-today: Founder and CEO of commercetools and
SPHERE.IO - Product vision and strategy
‣ Investor and advisor at various internet/software
startups

3. Usage of internet-connected devices
Data Source: http://www.cnbc.com/id/101353869

4. App internet usage alone is bigger than the PC market
Data Source: http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

5. Consumer behavior is changing. Dramatically. Fast.

6. Data Source: by Koen Taselaar, http://www.nextnature.net/wp-content/uploads/2013/01/mapoftheinternet.jpg
Today there are APIs available for every business aspect
of commerce.And each day there are more coming…

7. Shipping APIs

8. Taxation APIs

9. E-commerce API platforms

10. Payment APIs

11. Many more APIs…

12. 1,980+ e-commerce APIs listed,
what can be done with them?

13. 1999: The internet-connected fridge
Data Source: BBC News

14. Data Source: Youtube https://www.youtube.com/watch?v=aFYs9zqYpdM&feature=kp
2014: Not a fridge, but the same concept…

15. Augmented Shopping is just one huge channel to come
Photo: Ikea / http-//www.dvice.com/sites/dvice/files/ikea-augmented-reality-app.jpg

16. Source: Estimote
Enhanced Local Shopping

17. Source: Toyota / Mobile Geeks
Embedded Commerce

18. Building new shopping experiences
in weeks, not years

19. Premiere
+

20. Backup if Live-Demo will not work

21. Code is on Github
https://github.com/sphereio/google-glass-demo

22. Want your own Angry Bird -
Star Wars Edition?
‣ Sign up for SPHERE.IO (free!)
‣ Get your OAuth token and
project credentials from us
‣ Write a little app or web
application that shows one angry
bird from our catalog
‣ Show us your solution

23. Thank you
www.commercetools.com
dirk.hoerig@commercetools.com
@commercetools
@sphereio