1. Ten Types of Innovation
Rey Lugtu
www.reylugtu.com
Credits:
2. Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
CONFIGURATION EXPERIENCEOFFERING
Ten Types of Innovation
3. The way in which you make money
From video rental to subscription
4. The way in which you make money
Selling the enduring part at low cost,
recurring disposable parts at a premium
9. Alignment of your talent and assets
Pioneered the “Community Owned Companies” model,
Local artisan owned and ran the companies
that supplied arts and handicrafts to Fabindia
21. Support and enhancements that
Surround your offerings
Free lifetime pressing at any of its
locations in the US
22. Added Value
Concierge
Guarantee
Lease or Loan
Loyalty Programs
Personalized Service
Self-Service
Superior Service
Supplementary Service
Total Experience Management
Try before Your Buy
User Communities
23. How your offerings are delivered
to customers and users
Nespresso locks in customers with its
useful members only club
28. Distinctive interactions you foster
Apple’s WorldWide Developers
Conference Allows partners to
play with and provide feedback
29. Autonomy and Authority
Community and Belonging
Curation
Experience
Experience Automation
Experience Enabling
Experience Simplification
Mastery
Personalization
Status and Recognition
Whimsy and Personality
30. How do you apply these?
Understand the centre of gravity in your industry so
you can double down and do something differently!
31. Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
CONFIGURATION EXPERIENCEOFFERING
Three Innovation Shifts
32. Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
CONFIGURATION EXPERIENCEOFFERING
Business Model Shift
35. Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
CONFIGURATION EXPERIENCEOFFERING
Platform Shift
37. Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
CONFIGURATION EXPERIENCEOFFERING
Customer Experience Shift