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Connected Community: An Augmented Reality Concept for MINI Drivers

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Luis Miranda
Luis Miranda
BusinessSportsTechnologie
1  sur  20
¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1
What is utility for drivers?
 
Efficiency Problem solving Comfort
too much focus on the functional side
What is utility for drivers?
Perhaps not just about functional technology
MINI is a tribal & cult brand, with a strong sentiment of belonging
but a value that enriches how they are Perhaps not just about functional technology
Meet the MINI driver Fun, Creative, Enthusiast
and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
Being connected and having a community inside the car StarterThinking Territory
CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
MINI eye
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MINI eye Ref http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or windshield to help you with your driving or providing you with real time info USEFULNESS
INTEGRATED WEBCAM location options
[object Object],[object Object]
[object Object],[object Object]
Thanks @mirandaluis

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Connected Community: An Augmented Reality Concept for MINI Drivers

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